Marketing News Canada

The one where Amanda Smith from Monday Creative chats with Nicholas Lammie, Global Campaign Director for the FC Brand at Electronic Arts (EA), about:Nick’s journey to his position at EAThe recent EA SPORTS FC re-brandFuture directions for EA SPORTSSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.comFollow Amanda Lee Smith:Website - mondaycreative.coLinkedIn - linkedin.com/in/amandaleesmith1Instagram - instagram.com/amandaleesmithFollow Nicholas Lammie & EA SPORTSNick’s LinkedIn - https://www.linkedin.com/in/nicholaskanelammie/ EA SPORTS’ Instagram - https://www.instagram.com/easportsfifa/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where  Darian chats with Matt Rivard, Director of Strategy and Product for Google Canada, about:Google’s use of AIThe impact of AI on the marketing & advertising industryAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Matt Rivard & Google CanadaMatt’s LinkedIn - https://www.linkedin.com/in/matthewrivard/  Google CA’s Twitter - https://twitter.com/googlecanadaOther ResourcesGoogle AI Principles - https://blog.google/technology/ai/ai-principles/ Google Ads Performance Max - https://support.google.com/google-ads/answer/10724817?hl=en Google Ads Broad Match - https://support.google.com/google-ads/answer/12159290?hl=en Marques Brownlee YouTube - https://www.youtube.com/@mkbhd AI Explained YouTube - https://www.youtube.com/@aiexplained-official Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where  Darian chats with Valerie Walker, CEO of the Business & Higher Education Roundtable (BHER), about:The origin and purpose of the Business & Higher Education Roundtable (BHER)Advice on how sector councils can work with post-secondary institutions to address skills gapsThe role of Continuing Education in career developmentThe benefits of Work-Integrated Learning (WIL) for employersSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Valerie WalkerTwitter - https://twitter.com/Val1Walker LinkedIn - https://ca.linkedin.com/in/vewalker Follow BHERWebsite - https://bher.ca/ Twitter - https://twitter.com/bhercanada?lang=en LinkedIn - https://ca.linkedin.com/company/bher Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where  Darian chats with Dani Trevino, Social Media Marketing Strategist at Crayola about:Dani’s journey to working for CrayolaThe Crayola FactoryAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Dani TrevinoLinkedIn - https://www.linkedin.com/in/daniellectrevino/ Twitter - https://twitter.com/d_trev Instagram - https://www.instagram.com/d.trevPretzel’s Instagram - https://www.instagram.com/corgipretzelAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Steve Mossop, Executive Vice President of Leger Vancouver, discusses AI trends in Market Research, accurate election polling, and the transformative effects of AI in marketing. The podcast explores major technological watershed moments and the challenges of accurate polling in the age of viral content and AI manipulation.

The one where Darian chats with Ellen Graf-Martin, Founder and President of Graf-Martin Communications and one of the inductees for the 2023 Marketing, Advertising, PR, and Communications Hall of Fame, about: How Graf-Martin Communications supports their clientsThe Table: a group of Canadian Christian women in positions of leadership and influenceWhat it’s like being a female entrepreneur in a male-dominated industrySign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Ellen Graf-MartinWebsite - https://www.grafmartin.com/ Personal LinkedIn - https://www.linkedin.com/in/ellen-graf-martin-1857999/ Company LinkedIn - https://www.linkedin.com/company/graf-martin-communications-inc/ Facebook - https://www.facebook.com/GrafMartinCommunications ResourcesHow To Start Your Own Agency - https://engageq.notion.site/engageq/Starting-and-Growing-a-Digital-Agency-e836dc654e2e4b1bbaab0ae6bb2bb2a4 The Thriving Agency - https://www.thethrivingagency.com/index Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Sydney Vardja chats with Raven Opatovsky, Head of Media & Digital Marketing at Tim Hortons, about:Raven’s journey to her position with Tim HortonsHer favourite brands and trends right nowFuture direction for Tim HortonsAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Sydney Vardja Linkedin - linkedin.com/in/sydney-mitchell-vardjaWebsite - jellymarketing.caFollow Raven OpatovskyLinkedIn - https://www.linkedin.com/in/raven-opatovsky Spotify Advertising “Inside Tracks” - https://ads.spotify.com/en-CA/news-and-insights/inside-tracks-tim-hortons/?utm_source=linkedin&utm_medium=paid&utm_campaign=ca-en-inside-tracks-tim-hortons-agency_paid_q1_2022-ent&utm_content=video&li_fat_id=591d1d10-ade1-4ab6-b197-4476c91f1547Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Darian chats with chats with Adam Gellert, Founder of HiredHippo and Linkus Group, about:What HiredHippo is doing to help great employers and qualified applicants find each otherHow HiredHippo differs from other recruitment platformsAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsTwitter - twitter.com/dariankovacsFollow Adam GellertWebsite - https://hiredhippo.ai/ LinkedIn - https://www.linkedin.com/in/adamgellert/Twitter - https://twitter.com/GellertAdam Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Ted chats with Natasha Jung, Founder & CEO of Cold Tea Collective, about:How to curate stories for Asian audiencesThe model minority mythThe future of marketing with AI and the ethical questions we have to answerSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Natasha JungWebsite - https://coldteacollective.com/author/natasha/ LinkedIn - https://ca.linkedin.com/in/natashajungInstagram - https://www.instagram.com/natashajung/ Twitter - https://twitter.com/natashajungFor further reading on the model minority myth…https://coldteacollective.com/its-time-to-reject-the-model-minority-myth-and-respectability-politics/ https://coldteacollective.com/fighting-the-model-minority-myth/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Bruce Qi, Founder of Launchpad Technologies, discusses the importance of 'your people' in messaging and marketing, tips on setting meeting rhythms for synchronization, how to pivot an organization and keep marketing agile, building teams and investing in people, and the significance of collaboration and communication in marketing.