
Marketing News Canada Steve Mossop (Leger)
5 snips
Oct 16, 2023 Steve Mossop, Executive Vice President of Leger Vancouver, discusses AI trends in Market Research, accurate election polling, and the transformative effects of AI in marketing. The podcast explores major technological watershed moments and the challenges of accurate polling in the age of viral content and AI manipulation.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
From Mailroom to Polling Expert
01:33 • 11min
Major Technological Watershed Moments
12:26 • 3min
The Transformative Effects of AI in Market Research and the Public Domain
15:05 • 3min
The Rapid Change in Public Opinion and the Role of AI
18:20 • 14min
The Importance of Asking the Right Question
31:54 • 3min
