Marketing News Canada

The one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about: How Indeed became the world's largest employment platformB2P rather than B2B or B2CMarketing opportunities and challenges in 2024And more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Jessica Jensen & IndeedJessica’s Twitter - https://twitter.com/jessicamjensen?lang=en Indeed’s LinkedIn - https://twitter.com/indeed Website - https://ca.indeed.com/?r=usAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Darian chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives, about: Their origin stories and journeys in Public Relations and CommunicationsBeing a woman-owned PR company at a time when the industry was dominated by menStories from their time in PRAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:X - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsX - twitter.com/dariankovacsFollow Strategic ObjectivesWebsite - https://www.strategicobjectives.com/Instagram - https://www.instagram.com/so_pr.ca/Twitter - https://twitter.com/SO_pr Judy’s LinkedIn - https://www.linkedin.com/in/judy-lewis/ Deborah’s LinkedIn - https://www.linkedin.com/in/deborahweinstein/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about:How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M!What Patrick learnt most from Y CombinatorHow to address diminishing returns on your Cost-Per-Acquisition costsSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow FightCampWebsite - https://joinfightcamp.com/Instagram - https://www.instagram.com/fightcamp/YouTube - https://www.youtube.com/@FightCampFacebook - https://www.facebook.com/fightcamp/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Ted Lau at Ballistic Arts chats with Lucas Béland, CEO & Founder of Goloot, about:The evolution of GolootHow a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech spaceFinding an opportunity in the online advertising space to achieve fast growthSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Lucas Béland & GolootLucas’ LinkedIn - https://www.linkedin.com/in/lucas-b%C3%A9land-4ab1b5174/ Goloot’s LinkedIn - https://www.linkedin.com/company/golootinc/ Website - https://www.goloot.io/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about:How the notion DEI and Marketing really work togetherWhat brands have done wrong around DEI and what to do about itWhy representation matters Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Matthew Tsang & AndHumanityMatthew’s LinkedIn - https://www.linkedin.com/in/matthewtsang/ AndHumanity’s Website - https://andhumanity.co/ AndHumanity’s LinkedIn - https://www.linkedin.com/company/andhumanity AndHumanity’s Instagram - https://www.instagram.com/and_humanity/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about:Wendy's authenticity in brand voice and toneWendy's growth strategy in CanadaSassiness and fun as it connects to a challenger brandSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Daryl LouieWebsite - https://antisocialsolutions.com/ LinkedIn - https://www.linkedin.com/in/daryllouieFollow Liz Geraghty & Wendy’sLiz’s LinkedIn - https://www.linkedin.com/in/liz-geraghty-4173a75/ Wendy’s LinkedIn - https://www.linkedin.com/company/wendys-international/ Wendy’s Twitter - https://twitter.com/WendysCanadaAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Ted Lau at Ballistic Arts chats with Leticia Manzanares, Marketing Director at Return-It, about:Return-It's recycling program and how to make memorable campaigns with not so glamorous things like recyclingHer secret to career growthNewcomers, diversity and leadershipSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Leticia Manzanares:Leticia’s LinkedIn - https://www.linkedin.com/in/leticia-manzanares-47451327/Return-It’s Website - https://www.return-it.ca/ Return-It’s LinkedIn - https://www.linkedin.com/company/encorp-pacific-canada/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Darian chats for a second time with Eric Morris, Head of Retail at Google Canada, about:Current trends in consumer spendingAdvertising advice for retailers around the holidaysAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:X - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Darian Kovacs:Website - jellymarketing.com/darianLinkedIn - linkedin.com/in/dariankovacsFacebook - facebook.com/dariankovacspageInstagram - instagram.com/dariankovacsX - twitter.com/dariankovacsFollow Eric Morris:X - https://twitter.com/_EricMorrisLinkedIn - https://www.linkedin.com/in/ericmorrisgoogleAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Ted Lau at Ballistic Arts chats with Christie Horsman, Vice President of Marketing at Thinkific,, about:Christie’s journey to her position with ThinkificThe keys to being a successful senior leader in marketingFuture of Creator Economy and B2B MarketingAnd all things dijon mustard!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program–Follow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - https://www.linkedin.com/in/ballisticarts/Website - https://www.ballisticarts.com/Follow Christie Horsman & ThinkificChristie’s LinkedIn - https://www.linkedin.com/in/christie-e-horsman/Thinkific Website - https://www.thinkific.com/Thinkific Instagram - https://www.instagram.com/thinkific/Thinkific LinkedIn - https://www.linkedin.com/company/thinkific/ Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The one where Sarah Stockdale from Growclass chats with Paul Briggs, Principal Analyst at Insider Intelligence (eMarketer) Canada, about:Paul’s origin story and his journey to his role with Insider IntelligenceMarketing in Canada vs. the USThe future direction for Insider Intelligence (eMarketer) CanadaAnd more!Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:X - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Sarah Stockdale:Website - sarahstockdale.caLinkedIn - linkedin.com/in/sarahstockdaleInstagram - instagram.com/skstockdaleX - twitter.com/skstockFollow Paul BriggsLinkedIn - https://www.linkedin.com/in/paul-briggs-51061539/ Website - https://www.insiderintelligence.com/analysts/paul-briggsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy