The one where Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about:
- Wendy's authenticity in brand voice and tone
- Wendy's growth strategy in Canada
- Sassiness and fun as it connects to a challenger brand
Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.
–
Special Offer for Marketing News Canada Listeners
Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales.
Try it yourself with a free 14-day trial and get 20% off your first three months now!
https://unbounce.grsm.io/5cmrgz1mt3r6
Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-program
Follow Marketing News Canada:
Twitter - twitter.com/MarketingNewsC2
Facebook - facebook.com/MarketingNewsCanada
LinkedIn - linkedin.com/company/marketing-news-canada
YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw
Website - marketingnewscanada.com
Follow Daryl Louie
Website - https://antisocialsolutions.com/
LinkedIn - https://www.linkedin.com/in/daryllouie
Follow Liz Geraghty & Wendy’s
Liz’s LinkedIn - https://www.linkedin.com/in/liz-geraghty-4173a75/
Wendy’s LinkedIn - https://www.linkedin.com/company/wendys-international/
Wendy’s Twitter - https://twitter.com/WendysCanada
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy