The Majestic SEO Podcast

David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong.Talking points include:- What sort of user experience should you optimise for?- How does that increase your organic traffic?- How do you measure improved user experience from an organic search perspective?- Why constantly optimise for user experience? Is it not a set it and forget it opportunity?

David and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey.Talking points include:- How do you Educate Google about your brand?- In which aspects of your customer journey can you control your narrative?- How do you control your narrative?- What measurable impact does this have?

Victoria Olsina discussed the importance of using hybrid models for AI. Topics covered include:- What tasks do humans do best and what tasks does AI do best?- How do you use AI for keyword research?- What AI do you use to cluster topics?

Whether you are an experienced SEO professional or just starting in digital marketing, a Link Graph can be a powerful and intuitive SEO tool for link building and Digital PR that helps you understand your website’s neighbourhood.Joining David Bain for an episode of the Majestic SEO Podcast on using Link Graphs are Bill Hartzer, Julia Logan, and Silke Vanbeselaere.

Casie Gillette discusses the importance of being able to adapt, covering:- With all of the changes currently taking place in search, we have to adapt our strategies and tactics faster than ever.- How often should you set a strategy?- What do we adapt?- How do we adapt?- What skills will remain the same?

Yvie Ansari shares how to integrate SEO into the broader marketing mix to drive better results overall, discussing:- How do you integrate SEO into the broader marketing mix?- How does SEO relate to other marketing activities?- How does SEO drive results overall?- How do you measure the impact of SEO when it is positively impacting the sales of other channels?

In this episode Sally Raymer shares how to stay true to brand in a world of AI.Discussion points include:- Staying true to brand in a world of AI- Defining what your brand is - Why is this important?- What are the AI temptations that are bad?- What does staying true to a brand mean?- How do you ensure that every marketer in your organisation can articulate what your brand means?How do you use AI while still keeping the brand top-of-mind?

Adrijana Vujadin discusses how working on your mindset will make you a powerful SEO Professional.Talking points include:- What does that mean?- How does this actually help?- What do you need to improve?- How do you improve it?- How often do you need to do this?- What impact does it have?

In this epsiode of The Majestic SEO podcast we look at how to find website performance issues and how to fix them, with Nikki Halliwell from Journey Further and Prachi Keshavani from MISFIT.Topics covered include:- What are the most important website performance issues in 2023?- How do you monitor for website performance issues?- How do you fix website performance issues?

Stop creating new websites and delve into the power of domain consolidation. This is an approach that not only supercharges SEO, but also provides extensive benefits in sustainability, search generative experience readiness, data and branding. With Damien Robert.