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The Majestic SEO Podcast
How to Set an SEO Strategy for 2024
Jan 3, 2024
Experts discuss planning an SEO strategy for the coming year, emphasizing the importance of flexibility, understanding channels and user needs, maximizing organic visibility, and working with other channels. They explore the differences between SEO and SGE strategies and recommend using software like Google Docs and Slides for strategy development. Collaboration with different channels and the use of valuable case studies are highlighted, along with preferred software like Google Sheets and visual aids for managing SEO strategy.
50:11
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Quick takeaways
- To set an effective SEO strategy for 2024, it is important to have high-level plans for the next three to five years while remaining flexible and adaptable to industry changes.
- Prioritizing the right targets and collaborating with other departments within the organization is crucial for a successful SEO strategy.
Deep dives
Setting an SEO Strategy for 2024
When setting an SEO strategy for 2024, it is important to consider different time horizons. While a one-year plan is helpful, it is also beneficial to have high-level plans for the next three to five years. The fast-paced nature of the industry makes it crucial to remain flexible and adaptable to changes in the environment, such as algorithm updates and SERP feature changes. Flexibility is key, and breaking down yearly plans into specific actions and shorter periods allows for greater agility in responding to changes and business needs.
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