AJ Wilcox is the Founder of B2Linked, an agency specializing in LinkedIn Ads. B2Linked’s mission is to give accounts of all sizes the highest performing LinkedIn Ads strategies and the best ROI on the platform. The agency’s team is highly trained to help businesses get the most out of their LinkedIn Ads budgets through account management and consulting.Before creating B2Linked, AJ was the Online Marketing Manager for Domo, where he managed LinkedIn advertising and grew the channel’s qualified leads by over 2400%. He was also the Marketing Manager for Big Fish Automation and the SEO Team Lead for OrangeSoda. In addition to this, AJ has been a member of Utah’s Digital Marketing Collective for eight years.In this episode…If you’re a B2B business, many of your ideal prospects and potential customers are probably using LinkedIn nearly every day. But, with LinkedIn being one of the most expensive platforms for advertisers, how do you know if the money you pour into LinkedIn Ads will give you the ROI you’re looking for?AJ Wilcox created B2Linked to answer that question. His team specializes in creating high-performing LinkedIn ads for agencies of all sizes. They can help you figure out if your target audience is on LinkedIn, if your budget will give you the reach you need, and if you’re creating the right content for your campaigns.In this episode of Agency Journey, Gray MacKenzie is joined by AJ Wilcox, the Founder of B2Linked, to discuss the benefits and challenges of LinkedIn Ads. They talk about the four key components of a high-converting campaign, why B2Linked is uniquely positioned to partner with other agencies, and what you can learn from AJ’s podcast, the LinkedIn Ads Show. Stay tuned.

Remington Begg is the Founder and Chief Remarkable Officer at Impulse Creative. Remington started Impulse Creative 10 years ago to create and maintain internet marketing strategies for small and midsize businesses. Impulse Creative helps brands with website design, social media, search engine marketing, email marketing, and business blogging. Remington holds a number of internet marketing certifications, including HubSpot’s COS Certification and Inbound Marketing Professional Certification. With a background in graphic design and advertising, he also specializes in logo design, branding and identity, ad design, and more.In this episode…Nothing in life is as constant as change. Businesses change and marketing strategies change, but the team at Impulse Creative is actively working to meet these new and evolving needs. Remington Begg, the Founder of Impulse Creative, says that over the past few years, his team has been hard at work to further develop the agency’s product lines. They’ve created software and new websites to bring relief to their clients’ pain points and improve their own processes.  These include sites like Sprocket Talk, which helps agencies hire the talent they need, and HubLMS, a site where you can easily build your onboarding training programs. In this episode of Agency Journey, Gray MacKenzie talks with Remington Begg, Founder and Chief Remarkable Officer at Impulse Creative, about how his agency has evolved over the past few years. Together, they discuss the updated products and services Impulse Creative offers, the agency’s team structure, and the new roles Remington is hiring for. Stay tuned. 

Gray MacKenzie is the CEO and Founder of ZenPilot. ZenPilot helps agencies streamline operations and scale their businesses using proven systems and processes. Over 1,800 agencies have grown quickly and sustainably thanks to ZenPilot’s services. Gray also founded GuavaBox, which helps B2B tech and SaaS companies build a better growth strategy. Additionally, he is the Entrepreneur in Residence for eCenter@LindenPointe, a startup business incubator.In this episode…Your company is ready to grow, but how do you keep it organized? What can you do to make sure your clients get the same great product on time, every time? Gray MacKenzie and his company, ZenPilot, have helped over 1,800 agencies grow sustainably. They’ve developed standardized systems and processes to help any team reach its full potential, increase profitability, and stay organized. They also offer training for implementing ClickUp, an all-in-one app for tasks, documents, chat, goals, and more. Now, Gray is here to share his expert insights and advice with you. In this episode of Agency Journey, Gray MacKenzie is joined by Dr. Jeremy Weisz from Rise25 to discuss ZenPilot’s strategies for helping agencies grow sustainably. Gray talks about the importance of standardized processes, why boosting your agency’s organization matters, and how partnering with ZenPilot can increase your efficiency, profitability, and peace of mind.

Whitney Mitchell is the CEO and Founder of Beacon Digital Marketing. She founded Beacon Digital Marketing to help B2B companies generate high-quality leads, raise awareness among target audiences, and boost their marketing efficiency. In the last five years, the agency has grown from a team of five to 35 employees and 50 clients. Whitney is a global marketing leader with over 15 years of experience in marketing strategy, brand development, digital advertising, and more. She is known for her ability to bring teams together in various sectors, from global corporations to tech startups.In this episode…The perfect job: do you find it or create it? Whitney Mitchell would say that you create it. As a global marketing leader with over 15 years of experience, Whitney founded Beacon Digital Marketing to be the agency partner she always wished she had. While her goal to be the go-to marketing team for B2B companies may seem lofty, the agency’s last five years of growth show she’s well on her way. So, what are Whitney’s secrets for building a high-growth agency and talented team?Listen to this episode of Agency Journey as Gray MacKenzie talks with Whitney Mitchell, the Founder and CEO of Beacon Digital Marketing, about the vision behind her agency. Whitney explains how narrowing Beacon Digital Marketing’s focus increased its efficiency and why intention matters when building your workplace culture. She also reveals her tips for creating the agency you’d like to hire.

Josh Harris is the Founder of Agency Growth Secrets, a company that helps other agencies grow using niche selection, lead generation, sales, and campaign fulfillment. Agency Growth Secrets leverages AI to optimize marketing campaigns and saves companies a fortune in customer acquisition costs.Throughout his career, Josh has been recognized by Forbes and Entrepreneur for his successful work. He is also part of The Oracles, a members-only group of prestigious entrepreneurs. After facing countless achievements and failures during his entrepreneurial journey, Josh is now passionate about sharing what he’s learned so that others can enjoy the same success.In this episode…As a startup, how can you gain clients, stand out in the marketplace, and grow your agency? Josh Harris, who found big success after launching his small startup, is here to share his strategies with you.  According to Josh, there are six ways to get customers: paid media, earned media, owned media, referrals, JV partners, and direct outreach. While all of these channels are beneficial to a business, Josh suggests starting out with direct outreach and referrals. As he says, these methods will give you the chance to work on your offer before you even have clients.    In this episode of Agency Journey, Gray MacKenzie sits down with Josh Harris, the Founder of Agency Growth Secrets, to talk about building up your agency and standing out as a startup. Josh shares the steps that early-stage agencies should take to succeed, how to craft a great offer, and his strategies for avoiding vicious churn cycles. Stay tuned.  

Iris Shoor is a serial entrepreneur who is passionate about people, simple products, creative marketing, great UX, and building a unique culture. She is the Founder and CEO of Oribi, an all-in-one marketing analytics tool designed to help businesses of all sizes make smarter, data-driven decisions. Before launching Oribi, Iris founded two other successful startups: VisualTao and Takipi (now OverOps).Outside of work, Iris runs two blogs about startup life and out-of-the-box thinking. Her work has appeared in many publications and media sites, including TechCrunch, Social Media Examiner, Heavybit, and The Next Web (TNW).In this episode…Do you struggle with the complex technology of Google Analytics? Are you looking for a tool that can help you save time and easily understand your audience — without the help of analysts and developers? If so, look no further than the all-in-one analytics tool, Oribi. Iris Shoor founded Oribi to help you make smarter, easier decisions for your agency. According to Iris, Google Analytics is a heavy tool that is mostly used to optimize Google ads — not company websites and other forms of content. However, with Oribi, you can automate reports, customize your design, and simplify your metrics on all of your sites and channels. This way, you’re spending less time navigating multiple tools and more time focusing on the creative side of your agency. In this episode of Agency Journey, Gray MacKenzie is joined by Iris Shoor, the Founder and CEO of Oribi, to discuss the ins and outs of her all-in-one marketing analytics tool. Iris explains how Oribi works, the popular features that make the tool unique, and how she’s constantly developing Oribi’s program. Plus, Iris also shares how you can start your free trial of Oribi today! Stay tuned.

Todd Taskey has been an entrepreneur, business owner, investment banker, and business finance advisor for over 20 years. He is currently the M&A Advisor for Potomac Business Capital, where he helps CEOs and entrepreneurs maximize their company’s value and develop a successful exit strategy. His specialties include M&A, strategic acquisition, divestitures, and more. In addition to his role at Potomac Business Capital, Todd is an Angel Investor at multiple companies, including Zoomph, StreetShares, and LiveSafe. He has also been a founding investor, board member, and part of the management team for several business ventures throughout his career.    In this episode…Successfully exiting your business can be difficult as a small agency. How do you ensure that your organization is prepared for a profitable sale? And, what steps can you take to maximize your value and sell your company for a higher price?M&A advisor and exit planning strategist, Todd Taskey, is here to share everything you need to know about the exit process. For both buyers and sellers, there are key financial factors to keep in mind in order to get the most out of a transaction. These include gap accounting, taking time to improve your EBITDA and ROI, and developing a high retention rate among employees and clients. So, what is Todd’s advice to agency owners looking to take the leap and make an exit?  In this episode of Agency Journey, Gray MacKenzie sits down with Todd Taskey, M&A Advisor for Potomac Business Capital, to talk about developing a valuable exit strategy. Todd shares his tips for generating recurring revenue, calculating your profit margin, and growing your company for a future exit. Plus, Todd also shares how Potomac Business Capital can help your agency — even if you’re not ready for the full exit process. Stay tuned for more.   

Dean Breyley is an EOS Community Leader and a Certified EOS Implementer at Grow or Die, where he increases traction for businesses and teams. Through the Entrepreneurial Operating System (EOS), Dean helps business owners and entrepreneurs clarify, simplify, and achieve their visions. Before discovering EOS, Dean held a number of positions in the marketing industry. In 2014, he became a certified implementer, and he now offers coaching sessions, presentations, and workshops for leadership teams and business owners.In this episode…The Entrepreneurial Operating System, or EOS, is becoming increasingly popular in companies that want to clarify their vision, gain traction, and build a better team. But what exactly does the EOS process look like? And, how do you know if it’s a good fit for your agency?Dean Breyley has helped over 50 leadership teams grow their companies and achieve their visions through EOS. According to Dean, the process can transform your company’s team health, communication, and results. However, like all tools, EOS requires active participation from all members. Today, Dean shares the best ways to effectively implement the process into your agency and reach your goals faster than you ever thought possible.    In this episode of Agency Journey, Gray MacKenzie sits down with Dean Breyley, EOS Community Leader and Certified EOS Implementer, to talk about how EOS is transforming companies all over the world. Dean explains the process of EOS implementation, how it helps companies achieve their visions, and his strategies for getting the best results from the EOS tools. Stay tuned.

Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B businesses generate more ROI, referrals, and clients through done-for-you podcasts. Dr. Weisz is also the Founder and CEO of InspiredInsider, where he hosts interviews with top business leaders, including the Founders of P90X, Atari, Baby Einstein, and many more. After meeting his business partner and gaining countless clients and referral partners through his own podcast, Dr. Weisz is a firm believer in the power of podcasting. In addition to running Rise25, Dr. Weisz is also a chiropractor who owns and operates a chiropractic and massage facility in downtown Chicago.In this episode…Are you looking for a fun and engaging way to generate consistent ROI, referrals, and clients? Have you thought about launching your own podcast — or improving your existing podcast — but don’t know where to start? If so, Dr. Jeremy Weisz is here to share his expert tips for creating a successful B2B podcast.Dr. Weisz has been podcasting for over 10 years, and he knows the ins and outs of using a podcast to boost your business’ success. According to Dr. Weisz, your focus shouldn’t be on your number of downloads, but rather on the connections you make through each podcast episode. When you focus on the people part of podcasting, you can foster lifelong relationships, gain invaluable knowledge, and build a collaborative network within your industry.   In this episode of Agency Journey, Gray MacKenzie is joined by Dr. Jeremy Weisz, the Co-founder of Rise25, to share his top podcasting strategies. Dr. Weisz discusses the unexpected benefits of B2B podcasting, why downloads aren’t your most important metric, and how to leverage a podcast to build your network and generate referrals. Stay tuned! 

HighLevel Co-Founder Shaun Clark joins Gray MacKenzie to discuss how agencies can increase client success, retention, and value by building a SaaS arm into their business model.Full show notes available at zenpilot.com/post/build-saas-revenue-for-your-agency.