How to Create the Agency You’d Like to Hire with Whitney Mitchell

Whitney Mitchell is the CEO and Founder of Beacon Digital Marketing. She founded Beacon Digital Marketing to help B2B companies generate high-quality leads, raise awareness among target audiences, and boost their marketing efficiency. In the last five years, the agency has grown from a team of five to 35 employees and 50 clients.

Whitney is a global marketing leader with over 15 years of experience in marketing strategy, brand development, digital advertising, and more. She is known for her ability to bring teams together in various sectors, from global corporations to tech startups.

In this episode…

The perfect job: do you find it or create it? Whitney Mitchell would say that you create it. 

As a global marketing leader with over 15 years of experience, Whitney founded Beacon Digital Marketing to be the agency partner she always wished she had. While her goal to be the go-to marketing team for B2B companies may seem lofty, the agency’s last five years of growth show she’s well on her way. So, what are Whitney’s secrets for building a high-growth agency and talented team?

Listen to this episode of Agency Journey as Gray MacKenzie talks with Whitney Mitchell, the Founder and CEO of Beacon Digital Marketing, about the vision behind her agency. Whitney explains how narrowing Beacon Digital Marketing’s focus increased its efficiency and why intention matters when building your workplace culture. She also reveals her tips for creating the agency you’d like to hire.