Build Your Tribe | Grow Your Business with Social Media

Chalene talks about understanding your niche and targeting your messages to a specific audience. She also defines what it is to “over-niche” yourself - narrowing your topics and customer experiences to the point that there are too few opportunities to engage and to few people to interact with. You’ll get some tips to help you explore and understand your potential lifers so that you can target your message to the right amount of people. Also, Chalene answers the question, “Can you leverage one social media platform to grow a new social media account?” It’s about understanding the customer experience and understanding what your overall objective is - most likely, driving potential customers to your website or opt-in page. Chalene also suggests some questions you can ask your audience to help increase engagement and, hopefully, shares on Facebook, Instagram, YouTube, and Pinterest.   Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com   Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode:  Leave Chalene or Brock  a message or ask them a question at  ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Stop dieting & start living:  PhaseItUp.com Get the 131 Book!!!   Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial    Facebook: www.Facebook.com/Chalene      Instagram: www.Instagram.com/ChaleneJohnson    Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson   Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Thinking of starting a podcast but feel overwhelmed with all of those initial choices: What microphone should I use? Where do I record an interview? How do I edit? What’s a pop filter? Or, maybe, you already have a podcast and you’re unhappy with the audio quality and production values. Well, in this episode, Chalene talks you through her podcasting process step-by-step. She’ll tell you which mic, where to put it, which software to use, how to record interviews, and much more. Follow her advice and you’ll end up with a high quality podcast that will make you proud. If you’ve ever thought about producing a podcast, then this episode is a must-download!   Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com   Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode:  Leave Chalene or Brock  a message or ask them a question at  ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Stop dieting & start living:  PhaseItUp.com Get the 131 Book!!!   Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial    Facebook: www.Facebook.com/Chalene      Instagram: www.Instagram.com/ChaleneJohnson    Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson   Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Can you use popular music within the videos you post on Facebook or YouTube? The issue of music licensing is complex and time-consuming, so it’s important that you know what the law is and how it applies to you. Chalene discusses various licenses - Master Use and Synchronized - and why it’s important to know the difference. No matter your career field, you must know the facts - it can save you a lot of time and money. Also, Chalene is asked, “Should I build a website first or build up my social media accounts?” She responds with a question of her own, “Where are your potential followers going to go?” She breaks down the types of sites (website, opt-in page) that you can use to get started today. She also provides some insights into domain names and setting up your first webpage.   Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com   Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode:  Leave Chalene or Brock  a message or ask them a question at  ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Stop dieting & start living:  PhaseItUp.com Get the 131 Book!!!   Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial    Facebook: www.Facebook.com/Chalene      Instagram: www.Instagram.com/ChaleneJohnson    Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson   Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Sometimes you just need to trust yourself. A listener asks Chalene about the importance of a high-quality website and she responds with some important questions: What is important to YOU when you visit someone’s site? Do you even need a website first or should you start with an opt-in page? If so, single or double opt-in? Other topics include using “freemiums” to attract potential clients and get their email addresses and the importance of mobile-responsive design(meaning that your site is optimized for smartphones). Look, by having a site that looks good no matter what, you highlight that you’re a professional with relevant, up-to-date information. Lastly, Chalene offers suggestions on four resources that will help you get started with your online presence.    Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com   Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode:  Leave Chalene or Brock  a message or ask them a question at  ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Stop dieting & start living:  PhaseItUp.com Get the 131 Book!!!   Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial    Facebook: www.Facebook.com/Chalene      Instagram: www.Instagram.com/ChaleneJohnson    Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson   Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

We all know that the Internet has the answer to almost any question, so why should you bother paying for an online academy or seminar? Well, because it saves you time and money. In this episode, Chalene answers a question about online academies and outlines two or her own programs -  Marketing Impact Academy and Smart Success Seminar - and offers insights into which one may be more valuable for you. Smart Success Seminar is about developing systems to help yourself be more organized and better prepared to grow your business (virtual assistants, outsourcing, file management, etc…). Marketing Impact Academy is for the organized ones who are looking for new methods to reach more people (webinars, opt-ins, etc…).  Chalene discusses how she manages her email list and how she decides who to email. By using CRMs like Infusionsoft or iContact, she is able to determine how people entered her email and then tailor messages for them. Besides understanding who gets which emails and calls-to-action, Chalene describes something she has termed the “customer journey” - how is a potential new client moved from joining the email list to actively choosing to sign-up for a new program or service.   Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com   Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode:  Leave Chalene or Brock  a message or ask them a question at  ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Stop dieting & start living:  PhaseItUp.com Get the 131 Book!!!   Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial    Facebook: www.Facebook.com/Chalene      Instagram: www.Instagram.com/ChaleneJohnson    Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson   Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

What happens when you experience growth in your Instagram account and then, suddenly, that momentum seems to slow to a crawl? Does your gender have anything to do with your account’s popularity? Well, Chalene talks through Instagram for Dudes - it’s a different world out there. By looking to YouTube for inspiration, she outlines some simple steps that can help men reach both men and women out in Instagram. Looking for examples of men who have successfully utilized Instagram in the fitness space? Chalene’s got some examples for you. The most important thing is to know the audience you want to reach, then create content to fit their needs. Lastly, Chalene discusses one of the most important elements of her success: people. It’s not only important that you hire good people, but then you have to treat them well - listen to them, respect them. Chalene talks about finding the right members for your team and then trusting them to lift up your business - and you.   Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com   Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode:  Leave Chalene or Brock  a message or ask them a question at  ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Stop dieting & start living:  PhaseItUp.com Get the 131 Book!!!   Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial    Facebook: www.Facebook.com/Chalene      Instagram: www.Instagram.com/ChaleneJohnson    Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson   Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

The first listener question is “Without a huge Facebook following, how do you get your “freemium” (lead magnet, opt-in) in front of more people?” Chalene discusses the importance of growing your list a few people at a time through steady and persistent work. She also explains how you can convert your email list into useful Facebook Ad demographics that will target the right people. Chalene also shares some thoughts on the types of engagement you should encourage through your Facebook ads.  The second listener question focuses on developing cross-promotional opportunities without a large email list. Chalene discusses how to use Instagram to find and develop the relationships needed to get the ball rolling. She also talks about contacting related companies, making affiliate praetorships, and partnering with other brands or individuals with products and/or services that both of your audience will benefit from. Basically, there’s a TON of great stuff in here about growing your list and getting your ideas out into the world.   Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com   Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode:  Leave Chalene or Brock  a message or ask them a question at  ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Stop dieting & start living:  PhaseItUp.com Get the 131 Book!!!   Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial    Facebook: www.Facebook.com/Chalene      Instagram: www.Instagram.com/ChaleneJohnson    Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson   Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Chalene is joined by Jimmy Hays Nelson to answer rapid-fire listener questions. In this episode, Chalene and Jimmy talk about getting over the fear of failure - an essential trait for any successful entrepreneur. They also discuss when you should leave your current job for your new business (hint: it’s different for every person) - it’s all about understanding your own needs and your own goals. Regardless of when you leave, it’s important to have the passion that will carry you through to success. Chalene also discuss the role of spirituality in the development of your business. It’s not necessarily about sharing a religious background with your partners, it’s about sharing a set of core principles that can help the business grow and provide you with a relationship that brings you fulfillment. Jimmy and Chalene also answer a fun hypothetical: Where would you start if all of your business magically disappeared overnight? They also tackle the question of individuality in how you design and implement your business and how you grow and use your email list. Also, do you have to be a “salesperson” to be successful with an MLM (multi-level marketing)? Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com   Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode:  Leave Chalene or Brock  a message or ask them a question at  ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Stop dieting & start living:  PhaseItUp.com Get the 131 Book!!!   Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial    Facebook: www.Facebook.com/Chalene      Instagram: www.Instagram.com/ChaleneJohnson    Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson   Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

How do you management your affiliate marketing program? Where do you start? In this episode, you’ll learn how to start affiliate marketing; how bloggers, YouTube reviewers, and others are making a living by reviewing and recommending their favorite products and services. Chalene talks about a variety of affiliate software programs that will help you track links, approve new affiliates, make payments, and so many other cool things. She also explains the importance of selecting the right people to work with.  Chalene also unpacks the process of turning your brick-and-mortar business into an online business by simply serving the needs of your existing clients. You’ll learn the value of making videos and creating an online academy as well as how to prioritize your schedule in order to help you achieve your desired results.     Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com   Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode:  Bluehost Affiliate Link  Click Bank Jrox Leave Chalene or Brock  a message or ask them a question at  ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Stop dieting & start living:  PhaseItUp.com Get the 131 Book!!!   Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial    Facebook: www.Facebook.com/Chalene      Instagram: www.Instagram.com/ChaleneJohnson    Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson   Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Nerd Fitness is a website and community built by nerd turned entrepreneur, Steve Kamb. In today's episode, Steve talks with Chalene about how he got the idea for Nerd Fitness and he also recounts some of the mistakes he made along the way. Despite those setbacks, Steve's story highlights the power that your passion can have in communicating to a specific audience. Remember, somebody is out there who would love to know what you have to say! Take a listen to this episode to hear how one person built their dream life.     Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com   Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode:  Leave Chalene or Brock  a message or ask them a question at  ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Stop dieting & start living:  PhaseItUp.com Get the 131 Book!!!   Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com   Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!   Be sure you are subscribed to this podcast to automatically receive your episodes!!!  Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here!   Get episode show notes here: www.chalenejohnson.com/podcast    Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial    Facebook: www.Facebook.com/Chalene      Instagram: www.Instagram.com/ChaleneJohnson    Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson   Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene