
Build Your Tribe | Grow Your Business with Social Media
Whether you’re a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives - whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget. Learn to share your story and convert followers into loyal customers with New York Times Best Selling Author, Business Coach & Serial Entrepreneur Chalene Johnson and her son Brock Johnson, Part-Time Entrepreneur, Speaker and Story-Telling Strategist. Enjoy expert guest interviews and quick episodes with actionable steps. Whether you’re a business owner, aspiring entrepreneur or someone who just wants to make extra money on the side, this is your show!
Latest episodes

Apr 6, 2015 • 15min
How Not to Reinvent Yourself | How Your Unrelated Experience Will Help You Grow Your New Business - 31
So how does one go from having a dog grooming business to being a business coach and can you use your existing customer or email list to grow your new business? How would a rock and roll singer be able to incorporate her former image and experience into her work as a health and fitness coach and later a business coach and mentor? If you started off as a dentist, but now you want to write a children’s book, how do you re-invent yourself? In this episode you’ll actually learn that the best idea is not to reinvent or stray from your past or previous customers, experience or identity, but rather to embrace them. The crazy, odd, unrelated and perhaps bizarrely unrelated nature of your past experience and what you want to do or what you are doing today, is, in fact, what makes you so uniquely you! That is what will draw a very specific type of individual to you!!! In this episode, we talk CRM, customer lists, email lists, how to create an opt-in from one business to your next, example of how to write emails, email funnels, the customer journey, serving your lifer, building your tribe and being authentically you! Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode: Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Apr 3, 2015 • 11min
Overcoming the Fear of Failure & Capturing Emails with Opt-ins and Lead Magnets and Freemiums - 30
It can be difficult to feel like YOU are qualified to be an expert - to be that person that someone else pays money to in exchange for knowledge. But, the fact of the matter is, that you do have special skills and ideas that are worth sharing. Chalene tackles this important question and provides you with some good tips to help get you started. Later, Chalene talks about when you should offer a new freemium or replace your old one. Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode: Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Apr 2, 2015 • 14min
How to Promote an Ebook & The Value of a Mentor, Business Coach or Expert - 29
Have you considered writing and ebook for your audience, but you're not quite sure how to get it off the ground? Chalene provides you with a few simple tips that can help get you moving in the right direction. In this episode we talk about how to build a list by using a free ebook as a lead magnet, freemium or opt-in, how many people are making a full time income by selling their own self-published ebook. What about finding a mentor, a business coach or an expert to save you time in the process of developing your business? Great question! Chalene discusses how to evaluate the cost and time investment that one must consider when first starting out and funds are limited. She shares her own personal story of investing in training and coaching from Brendon Burchard and other experts like Brian Tracey! Your personal journey should start right here... in the world of podcasting. Many of the Word's top experts, coaches, mentors and business advisors have created podcasts to share their knowledge and expertise. Experts on business development like Chalene Johnson, Tim Ferris, Pat Flynn, Lewis Howes, Brendon Burchard, Michael Hyatt and Amy Porterfield. If you're looking for advice on money, you'll find Dave Ramsey, Mel Abraham, and others. Podcasts are the best place to start! Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode: Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Apr 1, 2015 • 17min
Lead Magnets & Attracting Local Customers - 28
How do you attract potential clients to your business and how do you start converting them into paying customers? How do you use social media to effectively target local customers? Well, Chalene provides answers to both of these questions in the newly-revamped Build Your Tribe. Make sure you subscribe to get all of the new episodes! Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode: Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Mar 31, 2015 • 14min
YouTube Community Building & Systems to Scale Any Business - 27
Creating high quality YouTube videos can take a lot of time and, as many people already know, simply having a great video isn't enough to create the community you're looking for. So, how do you organize your channel and create videos that will encourage people to click that "Subscribe" button? Chalene answers that question and another listener question about creating systems to help scale any business. Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode: Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Mar 30, 2015 • 19min
Make Money Fast! How to Monetize Quickly when It Matters Most - 26
Please visit and ask Chalene your questions about anything related to business, list building, social media, organization, email lists, CRM's, lead magnets, lead pages, academies, selling, writing or promoting your own ebook, fear of failure, what it takes to build a successful business and keep your relationships alive! Build Your Tribe is BACK and better than ever! This show will still bring you the best information on building your email lists and increasing your social media reach, but now Chalene Johnson will use questions from listeners like you to help provide ideas that you can implement today. Like, right now. Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode: Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Feb 23, 2015 • 30min
Build a Better Online Biz | Why you must create financial security - 25
Today's episode is about all of the reasons that you MUST start your own online business. It's not just about financial security, it's also an investment in your own happiness. Do you have a special skill or hobby that you love working on? What is that one passion that you could spend hours and hours talking about? Well, there is a market out there that wants you, but first - you've got to get yourself online! Chalene talks you through the the why's and some of the how's of getting your future up and running. Build Your Tribers: In case you missed the memo, Chalene is publishing multiple episodes a week over on her other podcast, The Chalene Show. A lot of that content is what you loved over here on Build Your Tribe... so what are you waiting for? Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode: Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Nov 26, 2014 • 29min
Introvert or Extrovert? | Overcoming Shyness - 24
Which are you? An introvert or an extrovert? Why is it important that you know? In this episode, Chalene Johnson exposes the myths and tells you the truth about these personality types. It's more than just acting shy or outgoing - it's about how you refuel. In addition to understanding yourself better, having a firm grasp on these concepts allows you to better understand the people around you. Win-win! Chalene also talks about ways that you can overcoming shyness - it's just like exercising a muscle. Through deliberate practice and the right outlook, you can shed that social shyness and be the open, warm person that people feel comfortable around. Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode: Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Nov 23, 2014 • 38min
Tough Decisions | Reverse Engineering the Decision to Continue Podcasting - 23
If you haven't already listened to the previous episode ("The End?"), then please listen to that first. This episode will make a lot more sense after you've heard that one. This first-of-its-kind reality TV/Serial-style podcast provides a behind-the-scenes glimpse at the personal interactions and intimiate struggles of Chalene Johnson as she works to reverse-engineer the decision to continue podcasting. Follow along as she shares her thoughts, struggles, and hangups with a difficult and emotional decision. In this episode, you will learn how to use intuition, facts, advice, and past experiences to make a decision that is consistent with your key priority. Just like the last episode, this one is produced in the style of Serlal, StartUp, and This American Life. It is a collection of narratives, recorded phone calls, conversations, and contemplations from the last week. Thanks to everybody who provided feedback, especially podcasters Jordan Harbinger (The Art of Charm) and Amy Porterfield (The Online Marketing Made Easy Podcast). Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode: Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene

Nov 14, 2014 • 29min
The End? | How to Reverse Engineer Difficult Decisions - 22
Perhaps the first of it's kind reality TV in the form of a podcast, without the train wreck and told in the genre of This American Life, Serial, and StartUp. This is my week, our week really. So, I decided to try my hand at podcasting to see what it takes, learn it, master it, fail a little, succeed a lot, figure out a system and then teach that system to people who really want to podcast. The only problem is that along the way it became clear that, while it's a great way for a lot of people to create an income, get their message out there and connect with listeners, it might not be the most effective use of my time. It's difficult to monetize, nearly impossible to track the demographics of new customers and it's really really time consuming. The plot thickens.I fell in love. Yup... with podcasting. And just as I had made up my mind that it was time to call it a "season" and let the field rest, I listened to my first episode of Serial, then StartUp and well...now I'm addict with no good reason to quit. But to stay at it seems to go against my own logic, and my family, and my advisors and frankly it goes against my own principals. So, this episode is a collection of narratives, recorded phone calls, conversations and contemplations over the course of the last week as I battled some really smart people and my own common sense and reverse engineer the decision to stay or to go. Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today’s episode: Leave Chalene or Brock a message or ask them a question at (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here’s The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you’re a homie! XOXO Chalene