How well known are you within your niche? An important message, a great business structure and an amazing team can only get you so far if no one knows who you are and you’re not bringing in business. This week on Speakernomics, we invited Daniel Pope, the owner and chief story teller of Be Known, an online marketing agency, to share some immediate tactics you can take as a small business owner, entrepreneur, and speaker to make sure that your perfect clients know who you are.Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: Where are your ideal clients hanging out?Key Takeaway:Be authentically youWho is Daniel Pope?Daniel helps your business from zero to hero. He’s the founder of Be Known, an online marketing firm that helps small business owners and speakers grow their business to 6 and even 7 figures. He’s a self-acclaimed chef and is on a mission to impact a million people by the time he turns 30. Learn more about your ad choices. Visit megaphone.fm/adchoices

How far into the future do you look? Are you watching trends that not only affect you, but what’s coming down the pike that affect your clients as well? This week on Speakernomics we brought in financial advisor and futurist Joel Block, CPA, CSP, to talk about the value and importance of planning for the future and ways you can start doing so for your business.Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: What questions do you ask your clients that delivers great answers?Key Takeaway:Be a great question asker.Who is Joel Block?Joel Block is a cage-rattling keynoter that knows how to find and make money. He’s a venture capitalist, hedgefund manager and financial advistor for several Fortune companies. He uses his future eyes to help companies disrupt their competitors and executives to be just 1 percent better.  Learn more about your ad choices. Visit megaphone.fm/adchoices

As we begin 2023 and the third year of Speakernomics, let’s take a moment to talk about money. Do you dread tax time every year? Are you just swiping your card and celebrating when it works each time? This week on Speakernomics, we invited Marquita Miller-Joshua to talk the differences between an accountant, a bookkeeper and a tax professional, the importance of regularly checking in on your financial health and steps you can consider to improve your business financials.Drop us a line! Head over to www.Speakernomics.com/voicemail and leave us a voicemail answering the following question and we may use your recording on an upcoming episode of Speakernomics! Question: What percentage of revenue comes from speaking, what portion comes from the other products and services like consulting or selling products?Key Takeaway:You are not just a professional speaker, you are an enterpriseWho is Marquita Miller-JoshuaMarquita believes in the power of now and loves to help others share their purpose and potential to achieve greater results. She is a professional speaker and the owner of an accounting business whose clients include the IRS. Learn more about your ad choices. Visit megaphone.fm/adchoices

As we prepare for another year of Speakernomics with a new host, we're replaying an earlier episode of the show to help you reframe your mindset and focus on what's important in your business in the year ahead How many distractions have you faced today? How much attention did you devote to every little notification and popup that tried to pull you away from working on your business? Don’t worry, you’re not alone if you answered “a lot.” This week on Speakernomics, we’re talking to Maura Thomas, MBA, CSP, an attention-management (not time-management) expert with some tips on making the most of your day. Key Takeaways Stop thinking time management and start thinking attention management Systemize the way you work Who is Maura Thomas, MBA, CSP?Maura is the person you call when you have a million things on your plate and don’t know where to start. She’s obsessed with the idea of helping other people achieve more and has worked in the productivity industry for almost 30 years. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you added a podcast to what you offer in your speaking business? While professional speaking and podcasting seem to go hand and hand, there are significant differences between the two. This week on Speakernomics, we invited Robert Kennedy III back to the show to discuss what it takes to be a good podcast guest. Plus, we have a big announcement about Speakernomics for next year!Key Takeaways: Have one big value bomb per episode Research your guest and know details about their life. Who is Robert Kennedy III?Robert teaches real estate professionals how to tell their stories and show up with more confidence on video. Before transitioning to speaking five years ago, he spent his varied career as a high school teacher, college professor, real estate agent and owned an elearning company. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you act as your true, authentic self when you’re speaking, or do you have a specially rehearsed version of yourself that you think people would rather see instead? While you do need to know your audience, this week’s guest says its better to be yourself no matter what. This week on Speakernomics, we invited Cassandra Worthy to share how she harnessed her true self and behavior to not only launch a speaking business in 2019 and 2020, but how that also helped her not only succeed as a speaker, but qualify to join NSA’s Million Dollar Speakers Group.Key Takeaways Use your authentic power in your brand and on stage Expand your value beyond the keynote Who is Cassandra Worthy?Cassandra teaches the world how to harness the power of emotion to fuel growth through change. She’s a speaker and a consultant for Fortune 500 companies as well as an avid writer. Before transition to the speaking industry, you was a chemical engineer for 15 years, working at both Procter and Gamble and Berkshire Hathaway. Learn more about your ad choices. Visit megaphone.fm/adchoices

How much are you using neuroscience every day as a professional speaker? Unless you are today’s guest, you probably don’t even think about it. But no matter what your topic is, there is a lot you can learn from neuroscience to reach wider audiences and make sure your message has more impact. This week on Speakernomics we invited Scott Halford, CSP, CPAE, to discuss ways to use research and neuroscience to strength your expertise, message, and impact on your audiences.Do you want to hear more from Scott Halford? Then you need to join us for Thrive 2023 in March of 2023! Learn more about Scott and the conference at nsaspeaker.org/attend/thrive.Key Takeaways Use scientific date that you cite and make sure it is accurate Understand the difference between an amateur and a pro Who is Scott Halford, CSP, CPAE?Scott helps corporation become more brain-based by focusing on the achievement-side of neuroscience.  He helps executives better understand how the brain works so they can be more effective and help their teams become more effective. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you demonstrate your professionalism when you’re interacting with clients and prospects? It’s one thing to be an expert and excellent speaker, but at the National Speakers Association and this podcast specifically, we’re focused on professional speaking. This week on Speakernomics, we invited long-time NSA member Jim Cathcart, CSP, CPAE, who originally developed NSA’s professional competencies to the show to discuss what being a “professional” means and how that can benefit your business (and bottom line).Key Takeaways                Be more than a speaker Be a bigger resource than your clients think you are Who is Jim Cathcart, CSP, CPAE?Jim is an international keynote speaker with more than 45 years of experience and an author of 23 books. He’s a singer, guitar player and a lifetime member of the American Motorcyclists Association. Jim joined NSA in 1976 and he’s been a chair of almost every NSA committee. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does your legacy as a professional speaker look like? Is your goal to share your message as an enjoyable way to pay the bills, or are you trying to leave your mark for years to come? To celebrate our 100th episode of Speakernomics (and NSA’s quickly approaching 50th anniversary), we invited Lee Robert, the daughter of NSA’s founder, Cavett Robert, to reminisce about NSA’s past and to share how you too can leave a legacy.Key Takeaways Have an abundant generosity mindset Have the long game in mind for your career Who is Lee Robert?Lee is a professional singer who has performed around the world with her unique style of Cowgirl Jazz, a mixture of blues, jazz and western swing music. She is also a speaker and the daughter of NSA’s founder, Cavett Robert. Learn more about your ad choices. Visit megaphone.fm/adchoices

How often do you find yourself chasing something new, popular and shiny rather than doubling down and staying true to your focus or niche? While it’s not a surprising or novel idea, sometimes we need to be reminded that that we can’t become an expert on every topic our clients are looking for. This week on Speakermomics, we invited Erik Qualman to remind us the value of focus in our business and how staying true to our expertise will lead to more business.Key Takeaways Focus on what you will own Win more deals from the stage Who is Erik Qualman?Erik is a best-selling author and speaker who dove into the speaking industry after working as a marketer and technology executive. He’s also a professor of digital leadership at Northwestern University. Learn more about your ad choices. Visit megaphone.fm/adchoices