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Speakernomics
Marketing Today with Jakob Eliason
Jun 27, 2023
This podcast discusses the changing landscape of marketing for speakers, the obstacles that event planners face, and the importance of timing and reaching the right audience. It also explores the different marketing approaches for speakers at different stages and the balance between traditional and digital marketing strategies. Additionally, it emphasizes the significance of staying top of mind with the majority of the market that isn't ready to buy yet.
29:51
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Quick takeaways
- Marketing strategies need to align with how buyers want to buy in the new age of buyer empowerment and digital dominance.
- For speakers, conducting research with potential customers and optimizing content on platforms like LinkedIn are crucial for success in the digital era.
Deep dives
The Changing Buyer Behavior
Over the last few years, buyer behavior in the marketplace has rapidly accelerated by almost a decade. Companies are still approaching their buyers in outdated ways, causing friction and pain points in the organization.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode