13min chapter

Speakernomics cover image

Marketing Today with Jakob Eliason

Speakernomics

CHAPTER

The New Age of Marketing for Speakers

This chapter explores the changing landscape of marketing for speakers, emphasizing the ineffectiveness of traditional methods and the importance of understanding the buyer's journey. It discusses the obstacles and challenges event planners face and highlights the significance of timing, marketing quality, and reaching the right audience.

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