
SEO Podcast by Olga Zarr
The SEO podcast you've been looking for. Hosted by Olga Zarr, SEO consultant & CEO at SEOSLY.COM. SEO Podcast by Olga Zarr is the podcast all about search engine optimization (SEO), by an SEO & for SEOs.
Website: SEO Podcast
The SEO Podcast by #SEOSLY is for you if want to stay up-to-date with what is going on in the world of SEO, never miss any important piece of SEO news, pick up the brains of the best SEOs out there, learn actionable tips & best SEO practices, stay ahead of the SEO game, be both educated and entertained.
This isn’t just another SEO podcast—it’s the best SEO podcast crafted specifically for you, an SEO professional looking for up-to-date insights, expert knowledge, and the chance to be part of a thriving SEO community.
Why do I call it the best SEO podcast? Because I live and breathe SEO. This podcast reflects that passion, and I make sure it brings you the absolute cream of the crop, insights from the field, and tips that can help you excel in your SEO journey.
Latest episodes

Jul 13, 2023 • 32min
Why Top SEO Consultants Cost as Much as Divorce Lawyers [SEO Cash Flow]
Unlock the secrets of premium SEO pricing with Olga Zarr, Myriam Jessier, and Jess Joyce. They break down how they navigate the tricky terrain of increasing their rates despite cheaper options in the market.
Tune in as they share invaluable insights from personal experiences, ways to communicate value, and how to pivot your mindset from a price competition to a value proposition. All this and more in an exciting episode of #SEOCashFlow.
Subscribe to become a better SEO every day: http://betterseo.today/
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

Jul 10, 2023 • 1h 3min
This Interview Will Change Your SEO Game Forever (W/ Ted Kubaitis From SEO Fight Club)
Get ready to dive deep into the world of SEO with a new episode of the SEO Podcast by #SEOSLY hosted by Olga Zarr.
This time, we welcome an extraordinary guest, Ted Kubaitis, a heavyweight in the SEO industry. You may know Ted from the enlightening SEO Fight Club, or as the brilliant mind behind the remarkable SEO tool, Cora.
In this fascinating interview, Ted peels back the layers of SEO myths and misconceptions, advocating for scientific tests and evidence-based strategies over hearsay and speculation. Hailing from a white hat background, Olga finds Ted's approach revolutionary, reshaping her understanding of SEO. As someone who views SEO as more of an opportunity to seize rather than a realm for the so-called "geniuses", Ted's humble yet highly informed perspective is as eye-opening as it is inspiring.
As one of the few experts who truly understands the intricacies of SEO, Ted's insights carry a level of credibility that's rare in an industry often muddied with misinformation. Hear first-hand his journey from a background in physics and computer science to his incredible impact on SEO today. This conversation challenges widely accepted beliefs, such as the dismissive attitude towards keyword density and the idea of content pruning.
If you've been following the same old SEO advice and seeing lackluster results, this is the conversation you've been waiting for. You'll walk away with a fresh perspective, empowered to challenge the status quo, and eager to run your own experiments based on Ted's scientific method.
Whether you're a beginner in SEO or a seasoned professional, this insightful discussion with Ted Kubaitis is one you don't want to miss. Subscribe to the SEO Podcast by #SEOSLY and join us in this enlightening journey into the world of SEO. Don't just take our word for it - tune in, and let the facts speak for themselves.
Follow Ted & SEO Fight Club
Subscribe: https://www.youtube.com/seofightclub
Ted's tool: https://seotoollab.com/index.php
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

Jul 5, 2023 • 14min
The Single Most Important Rule in SEO.
Join Olga Zarr from SEOSLY in this comprehensive video guide, "The Single Most Important Rule in SEO." Olga illuminates the common errors and misconceptions in the SEO strategies of many businesses, even SEO agencies, and articulates the importance of understanding and implementing the basic principles of SEO for online success.
⚡️ Want to become a better SEO every day? Join #BetterSEOToday: https://seosly.com/betterseo/
The video highlights the story of an SEO agency whose clients were not ranking despite doing seemingly everything right, from producing frequent content to great design. The missing link? A critical understanding of one fundamental SEO rule - every page should be optimized for a specific keyword or set of closely related keywords.
In a clear and straightforward manner, Olga explains why keyword optimization should not be scattered across a website, but rather, concentrated and tailored to each individual page. She gives a detailed illustration using a hypothetical dental practice and its potential keywords, such as "Dentist in Los Angeles," demonstrating how to strategize, organize, and optimize each webpage for a distinct keyword.
Furthermore, Olga addresses the significant role of blogs and the importance of doing thorough keyword research before creating or optimizing a website.
She advocates for an approach that emphasizes interlinking related topics and sticking to the principle of "one page, one keyword, one topic."Beyond just sharing the fundamental rule, Olga also suggests some techniques for mapping keywords to existing pages on a site and emphasizes the continuous process of adjusting and refining your SEO strategy over time.
This video is a must-watch for anyone involved in SEO, from beginners to those in need of a refresher on the core tenets. Expect to come away with a deeper understanding of how to lay a solid foundation for a successful SEO strategy, by simply adhering to the "one page, one keyword" rule.
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

Jul 3, 2023 • 53min
Technical SEOs Talk Technical SEO & SEO Audits (W/ Nikki Halliwell)
Join me in this captivating SEO discussion with the brilliant Nikki Halliwell, a technical SEO specialist hailing from Manchester, and currently working at Journey Further. With a rich resume spanning freelance SEO through her website, nikkihalliwell.com, SEO auditing with techseoaudits.com, and an active member of Women in Tech SEO, Nikki's journey is filled with invaluable insights and experiences worth sharing.
⚡️ Want to become a better SEO every day? Join #BetterSEOToday: https://seosly.com/betterseo/
In this interview, Nikki and I delve deep into the intriguing world of SEO, sharing personal experiences, success stories, and invaluable tips. We talk about life at an agency, taking the leap into freelancing, and the essence of practical learning in SEO, which often means breaking things to learn better!
An important part of our conversation revolves around the intricacies of technical SEO audits. We share our processes, methods, and the importance of manual auditing over automated software, where Nikki brings in her specialization and insights.
Nikki's multifaceted SEO journey doesn't end here. She's also a proud member of the fantastic Women in Tech SEO community and has mentored an SEO professional during WTSEO's inaugural Mentorship Program. With a wealth of experience in marketing and industry certifications, Nikki has shared her expertise at events like the London Book Fair and the Brighton Music Conference. She also runs a growing newsletter – Tech SEO Tips Newsletter, which stemmed from her successful Twitter series #TechSEOTuesday.
So, get ready to dive into the world of SEO through Nikki's lens, learning about everything from agency work and freelancing, to technical audits and practical learning, right down to her love for coffee, wine, and spending quality time with her dog, Spud.
Don't forget to subscribe for my daily SEO tips in the #BetterSEOToday series and to Nikki's Tech SEO Tips Newsletter. Together, let's unravel the fascinating world of SEO!
Follow Nikki and check her sites:
Website: https://www.nikkihalliwell.com/
Tech SEO audits: techseoaudits.com
Nikki on LinkedIn: https://www.linkedin.com/in/nikkiroseh/
Nikki on Twitter: https://twitter.com/NikkiRHalliwell
Nikki's newsletter: https://nikkihalliwell.us20.list-manage.com/subscribe?u=11f6172b63b3321ea5868af2b&id=a9e0524b0e
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

Jun 27, 2023 • 29min
How To Become A Powerful SEO Pro In 31 Simple Steps (& Take The Lead)...
How to become a powerful SEO pro
In this comprehensive guide, Olga shares her top 31 transformational steps that, when applied, will take your SEO career to new heights. From beginners starting their SEO journey to experienced practitioners, these valuable insights will help you level up your skills and become an influential figure in the SEO industry.
Don't settle for mediocrity. Be part of the 1% of SEOs who genuinely make a difference and lead the way in this ever-evolving field. Learn to leverage these steps in any order that suits your growth path and incorporate them into your SEO career.
With Olga's guidance, be prepared to transform into a powerful, even 'dangerous', SEO professional capable of moving the needle in the industry.
Remember, it's not about doing everything—it's about understanding the entirety of these steps and integrating them into your strategy. Don't miss this opportunity to revolutionize your SEO career.
Make sure to like, comment, and subscribe for more expert tips and insights from SEOSLY.
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)
Podcast resources
Olga's list of SEO tools
LearningSEO by Aleyda
Google Data Analytics Professional Certificate
InLinks by Dixon Jones
Olga's article on how to get SEO clients

Jun 19, 2023 • 45min
Barry Schwartz & Olga Zarr Talk SEO, Google Updates, AI & More [Special]
This is the special episode of the SEO Podcast by #SEOSLY where I have the pleasure to have Barry Schwartz as my guest. Barry Schwartz is the person in the SEO world that doesn't need any introduction.
Barry is a well-respected figure in the world of SEO. Barry, known for his insightful analyses and unique perspectives on SEO trends, offers a treasure trove of knowledge that can benefit both beginners and seasoned professionals.
In this interview, they delve into a wide array of topics - from the fundamentals of SEO to emerging trends, from practical tips for site optimization to predictions for the future of SEO.
Watch the interview and gain from Barry's wealth of knowledge and experience. Don't forget to subscribe and hit the bell icon for more exclusive interviews and SEO insights!
Make sure to subscribe to Barry on YouTube: https://www.youtube.com/@UCp8Kv-cF9YfA-G33CRxv6SQ
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

Jun 18, 2023 • 1h 3min
Technical SEO Masterclass w/ Olga Zarr & Jason Barnard
Ready to deep dive into the world of technical SEO? Join SEO mavens Olga Zarr and Jason Barnard in this enlightening video, "Technical SEO Masterclass with Olga Zarr & Jason Barnard," as they dissect complex SEO issues and provide practical solutions.
This episode is a goldmine for SEO enthusiasts keen on expanding their technical SEO knowledge and skills.
Navigate the complexities of technical SEO with industry experts Olga Zarr and Jason Barnard. Get answers to your burning questions and enhance your SEO knowledge in this masterclass.
In this masterclass, Olga and Jason address a wide spectrum of burning technical SEO questions. So, are you ready to ramp up your technical SEO game?
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

Jun 14, 2023 • 26min
Let's Talk SEO Deliverables [SEO Cash Flow]
In this episode of SEO Cash Flow, Olga Zarr and Myriam Jessier talk about SEO deliverables. This is a really important topic! Why are SEO deliverables? What makes a good deliverable? How have we been improving our deliverables over time?
What is SEO Cash Flow?
More and more SEO experts are choosing to become freelancers or consultants. Everyone talks about how to level up your skills but nobody talks about $$$.
Enter SEO Cash Flow is a new FREE monthly column about how to increase your bottom line. We, Myriam Jessier from Pragm and me, Olga Zarr from SEOSLY are teaming up.
We’re going to be talking money in SEO, and discussing insights and strategies to help you maximize your earnings.
Need help pricing your services? Want to accurately gauge the value of your work? SEO Cash Flow aims to empower professionals like you to confidently negotiate their worth.
This column is for you if you are a freelancer, agency owner, or in-house SEO specialist. So what next?
➡️ Subscribe to SEOSLY on YouTube to stay up to date with the project as our SEO Cash Flow videos will be published there.
➡️ Join us in a newly built SEO Cash Flow LinkedIn group. It will be a great place to stay up-to-date and ask questions. https://www.linkedin.com/groups/12773944/
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

Jun 12, 2023 • 46min
Boost Your SEO Confidence Big Time With This Coaching Session W/ Adriana Vujadin
In this episode of the SEO Podcast by #SEOSLY, host Olga Zarr sits down with guest Adrijana Vujadin, an SEO manager and coach specializing in boosting confidence in the SEO field.
The conversation delves into various topics such as confidence, imposter syndrome, work-life balance, and handling stress in an ever-evolving digital landscape. In the first part of the episode,
Adriana shares her unique perspective on fostering inner peace and fulfillment in one's job, often overlooked in our tech-driven world.
In the second part, Olga shares her struggles regarding SEO confidence and imposter syndrome and gets coached by Adrijana who delves into the nuances of overcoming self-doubt and imposter syndrome, and shares how her approach is different from traditional life coaching methods
Listen in to learn how to bridge the gap between acquiring technical knowledge and boosting your confidence, why understanding your inner self is crucial, and much more. Tune in to this insightful discussion that goes beyond SEO and touches upon the human element of working in the digital world.
Follow Adriana: https://twitter.com/adrijanavujadin
SEO Confidence Podcast: https://www.youtube.com/@coaching_for_SEO_professionals SEO
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

Jun 7, 2023 • 27min
The Latest & Hottest SEO, Google, Bing & AI News For You From Olga Zarr #SEOSLY
Today I'm bringing you the latest and hottest SEO news from the past two weeks. Tune in to learn what's going on!
This news recap corresponds to episode #81 of my SEO newsletter: https://seosly.com/blog/seo-newsletter-81/
Episode #81 of the SEO Newsletter by #SEOSLY has just been sent to 5K+ subscribers. Here are the highlights:1️⃣ A 40-step SEO migration checklist for guiding you through the entire site migration process.2️⃣ Read up on how to check if your SEO results are working - a comprehensive guide with no fluff.3️⃣ Google has started to open up access to new generative AI capabilities in Search. Worth trying out.4️⃣ Google Search is now rolling out more featured snippets, often two or three, on desktop searches.5️⃣ Google’s developed a system called "topic authority" to surface relevant, expert, and knowledgeable content in search and news results.6️⃣ Bing Chat now can handle more conversations, has more visual travel results and expanded its Image Creator.7️⃣ Google now treats .ai domains as generic top-level domains.8️⃣ Google Search Console Insights got an update, including new content performance insights.9️⃣ Google has added a new user agent to the list of Google crawlers, Googlebots - Google-InspectionTool.🔟 Google Bard now can use your device’s precise location for more relevant local results.✍️ Top SEO Tips:Google advises not to pick a cheap domain on a TLD overrun with spam.An incorrect last modification date in your HTTP header won’t hurt your SEO.📺 Video Recommendations:"How to Identify and Leverage Trending Topics for SEO""The Ultimate Low-Hanging Fruit SEO Strategy — Whiteboard Friday""Unboxing Google’s Search Generative Experience"📚 Must-Read Articles:"How product management principles can make you a better SEO""How to optimize content for Google Perspectives""E-E-A-T SEO: An SEO Guide to E-E-A-T Signals""The Purge: Why Generative A.I. is Coming for SEO Content Traffic, Jobs & Dependent Websites"For more detailed insights, don't forget to check out the entire SEO Newsletter by #SEOSLY. Also, make sure you catch their special video coverage for a deeper dive into these updates and insights.If you like my SEO recap, please share it with others.
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)