SEO Podcast by Olga Zarr

In this jam-packed episode of the SEOSLY SEO Podcast as I sit down with former Google search spam analyst Kaspar Szymanski! Having worked inside the engine, Kaspar shares invaluable insights into ranking factors and penalties from his time at the Big G. Your SEO deals from SEOSLY:⚡️25% OFF Cora: https://seosly.com/cora🐙 FREE Trial of JetOctopus: https://seosly.com/jetoctopus In this info-rich discussion, I pick Kaspar's brain on everything from leveraging server logs to improving snippet CTRs and the unique value prop's impact on rankings. He drops serious knowledge bombs about reconsideration requests, link selling by top publishers, and the prevalence of different manual actions. Through my questions, Kaspar reveals: How manual spam reviews depend on investigators' "spidey sense" The most common penalties he saw (doorways, low-quality content, bought links)  Why penalties can spur long-term growth by forcing issues to be fixed How to optimize reconsideration requests to get penalties lifted The limited ranking impact of link selling by major outlets Tactics he uses to improve snippets and capture more traffic With rare perspective into Google's inner workings, this is a podcast episode no serious SEO can afford to miss. You'll geek out over Kaspar's insider knowledge on algorithms and ranking factors. Be sure to watch the full SEOSLY interview on my YouTube channel to get all the insights! Watch the video version: https://www.youtube.com/watch?v=OnVjVg3Oms8  Follow and connect with Kaspar Szymanski: X: https://twitter.com/kas_tweets LinkedIn: https://www.linkedin.com/in/kasparszymanski/ Search Brothers: https://www.searchbrothers.com/ Kaspar's articles: https://searchengineland.com/google-algorithms-are-not-google-penalties-317770 https://searchengineland.com/seo-horror-stories-heres-what-not-to-do-339698 https://searchengineland.com/google-penalties-manual-actions-notifications-guide-388509 https://searchengineland.com/why-server-logs-matter-for-seo-378199 https://searchengineland.com/unique-selling-proposition-key-element-seo-success-289690 Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 The best SEO newsletter (https://seosly.io/)👉 The best SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)  

Looking for tips on how to actually take time off when you’re a solo SEO consultant? Join SEO consultants Olga Zarr and Myriam Jessier as they dish out real-world advice in this can’t-miss video. You’ll learn:  Why vacation time is crucial for avoiding burnout (even when you love what you do) Smart strategies to set client expectations BEFORE you head out (no surprises here!) How to enlist a trusted partner to cover for you (without getting totally screwed) The power of planning ahead and batching work before your trip When and how to leverage client vacations to YOUR advantage Automations and systems so things run smoothly while you’re gone And much more! Don’t miss Olga and Myriam’s top-notch tips and honest experiences around balancing work and rest as an independent consultant. Hit play now for a dose of wisdom you can take on your next vacation! Follow Myriam on LinkedIn: https://linkedin.com/in/myriamjessier Myriam’s website: https://www.pragm.co/en/training/seo Myriam on Twitter: https://twitter.com/myriamjessier Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 The best SEO newsletter (https://seosly.io/)👉 The best SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)  

This episode of the SEO Podcast by #SEOSLY is my fascinating interview with Barry Adams, an SEO expert who specializes in working with news publishers. Your SEO deals from SEOSLY: ⚡️25% OFF Cora: https://seosly.com/cora 🐙 FREE Trial of JetOctopus: https://seosly.com/jetoctopus You can also watch the video version of this episode: https://youtu.be/DeG5ojyJ_U0?si=ab0lud0DZJPnpdvV  Olga Zarr interviewed Barry Adams, an SEO expert specializing in news websites, for her SEO podcast. Barry has over 20 years of experience in SEO and started optimizing websites back in 1998 before SEO was even a known term. Barry spoke about the unique challenges of doing SEO for news websites, including the need to optimize articles before publishing since Google indexes news content very quickly. He explained how news SEO relies on workflow optimization rather than post-publishing tweaks. The discussion covered technical considerations like fast load times, no reliance on client-side JavaScript, and proper use of news sitemaps. Barry also gave tips on optimizing headlines, tagging content, and structuring sites to demonstrate topical authority. When asked about his typical work, Barry said he does a lot of site audits and training. He emphasized the ongoing importance of technical SEO, despite the popularity of content marketing. The interview finished with Barry's thoughts on AI-written news content and where listeners can find him online. Key highlights from this episode of the SEO podcast Why SEO for news is totally different than "regular" SEO - you only get one shot at rankings How Google evaluates news sites for authority and quality The impact of algorithms like Core Updates on news publishers Technical requirements to get into Google News Why AMP was problematic for many publishers How ChatGPT might be used in newsrooms Follow and connect with Barry: X: https://twitter.com/badams LinkedIn: https://www.linkedin.com/in/barryadams/ Newsletter: https://www.seoforgooglenews.com/ Website: https://www.polemicdigital.com/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)  

In this episode of the #SEOSLY SEO podcast, you will get an inside look at a day in the life of an SEO consultant with Olga Zarr. Read the full article about the day in the life of an SEO.  This candid video gives you the real scoop on: Waking up at the crack of dawn to start working Squeezing in a mid-morning workout to refresh the mind The struggle of working in an office vs. working from home Balancing client work and working on your own website The essential tools for time tracking and task management Winding down the work day by 8pm at the latest Olga also shares her best productivity tips for structuring your ideal work day as an independent SEO consultant. If you want the unfiltered truth about the SEO work lifestyle, you don't want to miss this video. Watch now to get Olga's valuable insights! Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)  

In this episode of the #SEOSLY SEO Podcast, I want to take a deeper look at potential red flags in your SEO agency or SEO consultant.  Read the full article with top SEO red flags to watch out for when looking for an SEO agency.  As an experienced SEO, I want to help you avoid getting ripped off when hiring an agency. Watch for these red flags: Insist on knowing exactly who will handle your account. Beware of outsourcing without transparency. No guarantees of #1 rankings - legitimate SEOs know results can't be guaranteed. You should be able to reach your SEO quickly when needed - lack of communication is a common complaint. Demand detailed reporting on tasks completed, not vague monthly updates. Focus should be on leads and sales, not vanity metrics like positions or bounce rate. Avoid any black hat techniques or shifty methods. Transparency about tactics is essential. With my insider advice, you can recognize signs of an SEO scam, find an ethical, responsive SEO partner, invest your marketing budget wisely, avoid pitfalls for long-term success. Don't get ripped off! Let my experience help you make smart SEO hiring decisions. Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)  

In this episode of the SEO Podcast by #SEOSLY, Myriam goes on an impassioned rant about the frustrating double standards that female and minority SEO consultants face regarding humility and confidence. She vents her irritation over a recent tweet that praised her co-hosts Olga and Jess as "really humble" SEO experts while dismissively labeling her as "no comment." Myriam argues passionately that humility does not help women and marginalized groups progress in their careers or get results for their clients. In the video, Myriam shares examples from her own career where she was told to smile more, use more swear words with clients, and wait for payments - all microaggressions that tried to make her conform to outdated gender stereotypes. Myriam explains her refusal to be an 'easy victim' and details how she handles patronizing comments by channeling them into motivation to succeed on her own terms. She urges other female and minority SEO consultants to ignore advice to be more humble and modest, stand up for themselves, and never back down when challenged. Olga shares her perspective on dealing with negative comments, explaining that she often ignores them and doesn't dwell on them. However, Olga agrees with Myriam's overall message about not accepting patronization. This candid rant from Myriam sheds light on the struggles many women face in SEO, while also offering advice on overcoming negativity. Olga adds her thoughts on the best way to respond to unfair criticism. Follow Myriam on LinkedIn: https://linkedin.com/in/myriamjessier Myriam’s website: https://www.pragm.co/en/training/seo Myriam on Twitter: https://twitter.com/myriamjessier Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

This episode of the SEO Podcast by #SEOSLY is an exclusive interview where SEO consultant Olga Zarr of SEOSLY sits down with rising SEO star Ewelina Westcott to discuss their journeys and insights into mastering SEO. Olga and Ewelina deliver an insightful SEO discussion, transparency about setbacks, and advice to inspire SEOs at any stage of their journey. They discuss starting out in affiliate marketing and transitioning into technical SEO roles and agency work. Ewelina shares how a series of redundancies unexpectedly advanced her SEO career. Olga talks about taking a hands-on SEO training course where she learned on-page optimization techniques that delivered results. She also implemented successful local SEO strategies for a client. They explore the power of data analysis for SEO, with Ewelina detailing her training in Excel, Google Data Studio, and Power BI. She explains how to clean data and visualize/report on it to drive business decisions. Ewelina highlights how learning Python allows automating many SEO tasks like generating targeted keyword lists. She provides examples of scripts that can save time with internal linking and more. Sharing their SEO obsessions, Olga and Ewelina reveal their curiosity for constant learning. They try new training courses and techniques constantly to expand their expertise. As busy but avid runners, they also discuss sports and how important work-life balance is for productivity. Ewelina previews her plans to launch an SEO consultancy focused on tailored, hands-on services. Other topics include their favorite SEO tools, striking a work-life balance through sports like running and triathlon, and plans for Ewelina to launch her own consultancy focused on bespoke SEO services. They also touch on black hat techniques, working at agencies, and key learnings like how to prioritize impactful SEO actions over trying countless tactics. Overall, their genuine discussion provides an insider’s view into thriving as an SEO consultant. Their stories and advice offer inspiration for anyone interested in forging their own SEO career and mastery. The SEO Podcast by #SEOSLY is sponsored by JetOctopus Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

I recently had a great discussion with Myriam Jessier and Jess Joyce about being an introverted SEO consultant. As an introvert myself, I sometimes struggle with putting myself out there and being visible in the SEO community. In this talk, we share what it's like to be introverted in an extrovert-focused industry. But each of us found ways to overcome those challenges and build successful careers, while still recharging our batteries in our own ways. I explain how I pushed myself out of my comfort zone to start being more publicly visible. Myriam talks about selectively raising her voice at the right moments. And Jess discusses how she harnesses online communities while still protecting her energy. Our main takeaways: Know your strengths and promote yourself accordingly, whether through your website, network, or other assets. Find what fills your emotional well so you can recharge after draining tasks like public speaking or phone calls. Remember that you don't have to do everything that extroverts do - focus on what works for your personality. I invite you to watch the full discussion to hear more introvert survival tips from three SEOs who have figured out how to thrive: Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)  

Join Olga Zarr, your host on the SEO Podcast by #SEOSLY, as she dives deep into the world of SEO with special guest, Nitin Manchanda. Nitin is an engineer turned SEO expert who has honed his skills since 2012. His innovative approach to SEO, with a particular focus on scalability and automation, has propelled him to success in this ever-changing industry. In this episode, Nitin shares his experience of heading SEO departments for brands like trivago and Omio, and his current passion project, Botpresso. He shares his insights on a variety of SEO topics he is currently experimenting with, such as machine-based content production and translation, internal linking, and the automation of SEO inventory expansion based on various demand parameters. We also delve into his consulting journey across a spectrum of industries, from e-commerce and real estate to healthcare and travel, and the unique strategies he devised for each. Nitin also shares some valuable nuggets from his extensive speaking engagements and webinars. Don't miss out on this insightful and enlightening episode with one of the industry's leading voices on SEO. Tune in and enhance your SEO game with Nitin's invaluable advice and strategies. Follow Nitin: Twitter: https://twitter.com/_nitman LinkedIn: https://www.linkedin.com/in/nitman/ Botpresso: https://botpresso.com/   Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)  

Join me, Olga Zarr, SEO consultant, as I put my own website, SEOSLY, under the microscope in this video. It's been three years since I initially launched the site and diligently ensured it was SEO optimized. Since then, I've been focused on growing my business, creating content, and working with clients. In this audit, I'm critically assessing my own site for the first time in years. Subscribe to become a better SEO every day: http://betterseo.today/ This video is jam-packed with insights and advice from my own experience as an SEO consultant. You’ll learn the importance of regular audits, the consequences of neglecting older content, and get a behind-the-scenes look at how I handle SEO for my own website. Whether you're an SEO professional or just starting out in digital marketing, you're sure to take away some valuable lessons from my SEO audit. Tune in to find out how I manage the messy, intricate, and exciting world of SEO for SEOSLY!  Subscribe to become a better SEO every day: http://betterseo.today/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)