
SEO Podcast by Olga Zarr
The SEO podcast you've been looking for. Hosted by Olga Zarr, SEO consultant & CEO at SEOSLY.COM. SEO Podcast by Olga Zarr is the podcast all about search engine optimization (SEO), by an SEO & for SEOs.
Website: SEO Podcast
The SEO Podcast by #SEOSLY is for you if want to stay up-to-date with what is going on in the world of SEO, never miss any important piece of SEO news, pick up the brains of the best SEOs out there, learn actionable tips & best SEO practices, stay ahead of the SEO game, be both educated and entertained.
This isn’t just another SEO podcast—it’s the best SEO podcast crafted specifically for you, an SEO professional looking for up-to-date insights, expert knowledge, and the chance to be part of a thriving SEO community.
Why do I call it the best SEO podcast? Because I live and breathe SEO. This podcast reflects that passion, and I make sure it brings you the absolute cream of the crop, insights from the field, and tips that can help you excel in your SEO journey.
Latest episodes

Jun 6, 2023 • 47min
Lessons from a Million-Dollar Nomad: An Interview with David Schneider
Welcome to another episode of the SEO Podcast by #SEOSLY. I'm Olga Zarr, your host.
Tune in for an insightful conversation with David Schneider, a veteran serial entrepreneur with a 15-year journey in remote business. David has successfully launched several businesses, including NinjaOutreach and LessChurn, and has now ventured into organizational management with Inspirar.io and UseFocus.co.
Tune in for an insightful conversation with David Schneider, a veteran serial entrepreneur with a 15-year journey in remote business. David has successfully launched several businesses, including NinjaOutreach and LessChurn, and has now ventured into organizational management with Inspirar.io and UseFocus.co. --
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I invite you to support me by either becoming my Super Follower or buying me a coffee. ☕️ https://www.buymeacoffee.com/seosly Thank you!
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In this interview, he discusses his transition from corporate life to becoming a digital nomad, visiting 60+ countries over 5 years, and his current role as CEO of Shortlist, an inbound marketing agency. Whether you're an aspiring entrepreneur or a business veteran, this discussion promises valuable insights and practical advice. Don't miss it!
Follow Dave and check his businesses:
LinkedIn: https://www.linkedin.com/in/david-schneider-8a693115/
https://shortlist.io/
https://inspirar.io/
https://usefocus.co/
David's portfolio: https://zez.am/DavidSchneider
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)
Try JetOctopus
🐙 The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

May 30, 2023 • 58min
Semantic SEO & Schema W/ Daniel K Cheung, SEO Manager at Adobe
In this episode, I'm having an in-depth conversation with Daniel K Cheung, SEO Manager at Adobe, about his SEO story, semantic SEO, schema, and his super rapid growth of followers on LinkedIn.
Join me, Olga Zarr, in an engaging conversation with Daniel K Cheung, a digital marketing maverick with a specialization in organic growth and semantic SEO. With a wealth of experience in technical and on-page optimization, Daniel stands out as a thought leader in our industry.
In this episode, we dive deep into Daniel's journey and his current role as the SEO lead at Adobe for the APAC and Japan regions, where he works tirelessly to leverage organic search to achieve business goals. We'll take a peek into his past accomplishments, including his significant contributions to Optus Smart Spaces.
Daniel's insightful approach to SEO has led him to produce 'Dreading Sundays', a fascinating podcast where he converses with a diverse range of digital marketers. Notably, he also runs 'Scheming Schemas', a dedicated YouTube channel where he shares actionable tips on putting semantic SEO into practice.
In this interview, we uncover Daniel's perspectives, experiences, and his unique methodology in semantic SEO, structured data, and much more. Don't miss out on this enlightening discussion!
Follow Daniel:
👉 LinkedIn:https://www.linkedin.com/in/danielkcheung/ 👉 Website: https://www.danielkcheung.com/ 👉 YouTube: https://www.youtube.com/@SchemingSchemas
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)
--- 🐙 The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/
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May 25, 2023 • 54min
Link Building, SEO & AI, SEO Audits, And More W/ Raf Chomsky From Husky Hamster
In this episode, I talk with Raf Chomsky from Husky Hamster. We talk about his SEO career, link building, SEO & AI (and what the future of SEO looks like), SEO audits (including implementation), and more!
--- I invite you to support me by either becoming my Super Follower or buying me a coffee.
☕️ https://www.buymeacoffee.com/seosly
I share my 10 years of SEO experience and SEO knowledge for free. Just like everyone else, I have a family to support and bills to pay. If you want me to continue spending 50% of my time sharing my REAL hands-on SEO knowledge and experience, please consider becoming my Super Follower. Thank you!
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Rafał is the CEO hamster at Husky Hamster, who lives and breathes and gives it all for SEO. For many years he's been running several SEO Agencies. He believes in the OKR methodology religiously, convinced that it is worth investing in people and he's a huge supporter of the "People First" approach.
Follow Raf:
👉 https://huskyhamster.com/ 👉 https://www.linkedin.com/in/rafalmoszkowcow/ YouTube: https://www.youtube.com/@huskyhamsterPR
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)
--- 🐙 The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

May 17, 2023 • 10min
Is SEO Dead After Google I/O '23?
Join me as I unpack the recent updates from Google IO and address your concerns about the future of SEO. Help me continue creating free content by becoming my Super Follower: https://www.buymeacoffee.com/seosly
In this video, I'll share my insights on the changes and assure you that SEO is far from dead. I'll talk about embracing the new developments, learning to adapt, and the importance of retaining a human touch in a world progressively dominated by AI. From discussing the future of affiliate sites to touching on my own content creation journey, this video provides a balanced perspective on the challenges and opportunities that lie ahead for SEO. Remember, change is inevitable but it's how we respond to it that truly matters. So, let's navigate this brave new world together!
Check my recent newsletter: https://seosly.com/blog/seo-newsletter-79/
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

May 14, 2023 • 50min
SEO Insights & SEO Auditing Deep Dive with Emanuel Petrescu
In this episode of the SEO Podcast by #SEOSLY, Olga Zarr sits down with seasoned SEO expert Emanuel Petrescu to discuss the nuances and importance of SEO auditing.
Emanuel, a Toronto-based SEO consultant originally from Bucharest, Romania, shares his fascinating journey in the digital world that spans over a decade.
From discovering search engines in the early 2000s to running his own business in the music industry, Emanuel's rich experience is a treasure trove of insights for aspiring SEO professionals. Having worked with businesses of all sizes, he has honed his expertise in SEO audits, viewing SEO not just as a job or an art, but as a craft.
The conversation delves into the importance of SEO audits, the process Emanuel uses, and why he likens SEO specialists to doctors interpreting data from multiple 'watches' (SEO tools).
Furthermore, Emanuel talks about his transition to the North American market, his work with law industry clients, and the lessons he learned from big site migrations. Whether you're an experienced SEO professional, a small business owner wanting to understand more about SEO audits, or a novice just starting in the digital marketing field, this conversation is sure to provide valuable insights.
Don't miss out on this opportunity to learn from one of the best in the business!
Follow Emanuel:
👉 YouTube: https://www.youtube.com/@UCuB7K3DK3MVw_3_D6AN1z7g👉 Website: https://emanuelp.com/👉 Twitter: https://twitter.com/emanuelp986👉 LinkedIn: https://www.linkedin.com/in/emanuelp986/
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

May 9, 2023 • 31min
The Ups and Downs of Being an SEO Consultant [SEO Cash Flow]
In this video, SEO professionals Olga Zarr and Myriam Jessier discuss what it's like to work as independent SEO consultants. They touch on both the advantages and the drawbacks, sharing their personal experiences and insights gained over the years. Follow Myriam on LinkedIn: https://linkedin.com/in/myriamjessier Myriam’s website: https://www.pragm.co/en/training/seo Myriam on Twitter: https://twitter.com/myriamjessier Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ Whether you're considering a career in SEO consulting, or you're a seasoned professional looking for insider tips and strategies, this conversation between two industry experts is a must-watch. Discover the realities of SEO consulting and equip yourself with the knowledge and skills to navigate this competitive landscape. Don't forget to hit the 'Like' button if you find this video helpful and subscribe to my channel for more insights into the world of SEO consulting.
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

May 1, 2023 • 47min
Interview with Gus Pelogia, an SEO Product Manager at Indeed
In this exclusive interview, we dive into the fascinating story of Gus Pelogia, an accomplished SEO expert with a unique background in journalism. Gus shares his journey from his beginnings as a journalist in Brazil, working for major entertainment media outlets such as MTV, Terra, and R7, to his transition into the world of SEO in 2011.
Throughout the interview, we discuss his diverse work experience spanning in-house roles and digital agencies in Argentina, the Netherlands, and Ireland. Gus reveals insights from his time as an Account Manager and Team Lead at renowned agencies like Spark Foundry (Core) and Wolfgang Digital, where he helped clients across various industries and won numerous prestigious awards.
Now an SEO Product Manager at Indeed, the #1 job site in the world, Gus continues to make an impact in the SEO space while also serving as a judge for the EU Search Awards. Join us as we explore Gus Pelogia's remarkable career journey, learn valuable SEO insights, and celebrate his successes along the way.
Don't miss out on this captivating conversation!
Connect with Gus:
👉 https://seocommunity.social/@pelogia 👉 https://twitter.com/pelogia 👉 https://www.linkedin.com/in/gpelogia/ 👉 https://www.pelogia.it/
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

Apr 26, 2023 • 43min
How It's Like To Be A Woman SEO Agency Owner (With Adriana Stein)
In today's episode of the SEO Podcast by #SEOSLY, I had the incredible opportunity to interview Adriana Stein, the CEO and Founder of AS Marketing. We delved into her fascinating journey from learning German to discovering the world of SEO and ultimately starting her own agency.
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The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/
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Adriana's background in multi-language SEO allowed her to establish AS Marketing as a holistic marketing agency, specializing in 30 different languages. As a woman in tech SEO, she brings a wealth of knowledge and experience to the table, and I couldn't wait to pick her brain!
In our conversation, Adriana shared how she faced numerous challenges in growing her agency while maintaining project quality and results. From learning how to calculate finances and set timelines to navigating the current market conditions, she had a lot of insights to share.
We also discussed her plans for the future, touching upon her agency's potential to scale and explore new directions in marketing that are less reliant on AI.
Whether you're just starting out in SEO or have been in the field for years, you won't want to miss this episode. Check it out for tips, challenges, and inspiration from the amazing Adriana Stein.
Adriana on Twitter: https://twitter.com/adrianakstein Adriana on LinkedIn: https://www.linkedin.com/in/adriana-stein-631a13145/ Adriana's website: https://asmarketingagency.com/
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEOSLY SEO newsletter (https://seosly.io/)👉 SEOSLY SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEOSLY SEO course (https://seosly.com/seo-course/)

Apr 17, 2023 • 46min
How To Become SEO Confident & Gain SEO Confidence
In today's video, I had the incredible opportunity to sit down and interview Adrijana Vujadin, an SEO specialist and host of the SEO Confident podcast. Based in Dublin, Adrijana shares her fascinating journey into the world of digital marketing and SEO, as well as how she discovered her passion for this industry.
Adrijana opened up about the challenges she faced with imposter syndrome and the constant need to keep learning in a rapidly changing field. We discussed how finding a balance between acquiring technical skills and nurturing soft skills can have a profound impact on personal and professional growth.
If you're an SEO enthusiast, you'll definitely want to tune into this insightful and inspiring conversation! Don't forget to check out Adrijana's podcast, SEO Confident, for even more expert advice and guidance.
🔥🎙️ Exclusive Interview with Adrijana Vujadin, SEO Specialist & Host of SEO Confident Podcast 🎙️🔥
Join me, Olga Zarr, as I sit down with Adrijana Vujadin to discuss her journey into the world of digital marketing and SEO. Learn about the importance of finding a balance between technical and soft skills and how to overcome the challenges faced by professionals in the industry.
Don't forget to LIKE, COMMENT, and SUBSCRIBE for more videos like this one!
Follow Adrijana:
👉 https://twitter.com/seo_confident 👉 https://www.linkedin.com/in/adrijana-vujadin/
Subscribe to Adrijana's SEO podcast:
👉 https://www.youtube.com/@seo.confident
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEO course (https://seosly.com/seo-course/)
Topics discussed:
00:00:00 - Introduction00:00:15 - Adriana's Background00:01:13 - Beginning of Adriana's Marketing Experience00:02:37 - Transitioning into SEO00:03:32 - Passion for SEO00:04:11 - SEO as Part of Marketing00:05:13 - Technical SEO vs. Marketer00:06:03 - Adriana's SEO Journey00:08:01 - Boosting SEO Confidence00:10:19 - Overcoming Imposter Syndrome and Anxiety00:11:33 - The SEO Confident Podcast00:12:00 - Olga's Experience with Confidence in SEO00:12:42 - Importance of Balancing Learning and Personal Growth00:16:04 - Dealing with Imposter Syndrome00:16:51 - Importance of Scheduling Time for Learning00:17:21 - Boosting Soft Skills for SEO Confidence00:18:53 - Handling Imposter Syndrome & Client Personalities00:19:45 - Presenting SEO Reports & Audits00:21:52 - Importance of Communication Skills00:23:24 - Presenting SEO Audits Effectively00:25:09 - Simplifying SEO for Clients00:26:14 - Setting Clear Next Steps00:27:25 - Favorite Areas of SEO Expertise00:28:07 - Creating SEO Strategies00:00:00 - Introduction00:30:43 - Trusted sources for SEO knowledge00:32:23 - SEO audits and processes00:34:05 - Favorite SEO audit tools00:35:25 - Common mistakes found during audits00:37:41 - Tips for those starting in SEO00:40:12 - A day in the life of an SEO manager00:42:37 - Women in Tech SEO00:43:21 - Shoutouts to favorite SEOs00:44:16 - Conclusion

Apr 12, 2023 • 1h 1min
How it's like to be an SEO consultant (Olga Zarr vs Natalie Arney)
Join Olga Zarr as she interviews Natalie Arney, a talented and dynamic SEO consultant with 10 years of digital marketing experience and 7 years in SEO. In this fascinating conversation, Natalie shares her journey and insights into the world of SEO consulting, working with a wide variety of brands to help them grow their online presence.
Having spoken at BrightonSEO, ReadingSEO, and PRCA, as well as being an active member of Women in Tech SEO, Natalie brings a wealth of knowledge to the table. Together, Olga and Natalie delve into the challenges and rewards of being an SEO consultant, offering valuable tips for those looking to succeed in the field.
Discover Natalie's contributions to industry-leading platforms like Sitebulb, SEMRush, and Aleyda Solis's Crawling Mondays, as well as her involvement in reports like Aira and Women in Tech SEO's 'State of Technical SEO' and Majestic's 'SEO in 2022' content. Don't miss this engaging conversation filled with insights, personal stories, and valuable advice from two experienced SEO professionals!
Follow Natalie:
👉 Twitter: https://twitter.com/__nca 👉 Linkedin: https://www.linkedin.com/in/natalie-arney-33844052/ 👉 Website: https://nataliearney.com/
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO:
👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 SEO newsletter (https://seosly.io/)👉 SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 SEO course (https://seosly.com/seo-course/)
The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/