SEO Podcast by Olga Zarr

In this episode, I introduce my top SEO tool for 2024 and beyond - Cora. Cora is an advanced SEO tool created by Ted Kubaitis that statistically analyzes hundreds of ranking factors and generates detailed reports showing exactly what your site pages are lacking compared to competitor pages. ⚡️25% OFF Cora: https://seosly.com/cora I've been raving about Cora because it is transforming my work as an SEO for both my own websites and my clients' sites. Here's how it works: you enter a target keyword, location, and device type. Cora shows you the current rankings and then you can run a full report. The report analyzes the top 100 results and tells you what specific things you should improve in order to overtake the competition. It accounts for "factor diversity" - the idea that over-exploiting one ranking factor causes Google to ignore you for it. Cora is so powerful because the recipe for ranking success is different for every keyword and every site. I used to optimize pages properly but still couldn't move the needle on tough keywords. Now Cora gives me endless optimization ideas tailored to each situation. I show an example keyword report in the video and walk through how to interpret Cora's unmatched SEO advice. Check the video version: https://youtu.be/IFhPy38ZRYI?si=-u0uCin4z2zc_CXT  Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 The best SEO newsletter (https://seosly.io/)👉 The best SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)  

Join SEO experts Olga, Rafał, and Radek as they debate whether SEO is dying in the age of AI. They discuss how Google algorithm updates and new technologies like generative AI could impact the future of SEO jobs. Get their top tips for future-proofing your SEO skills, like focusing on SEO fundamentals and always thinking about the user experience. Learn why they remain optimistic about SEO's future if you stay adaptable and keep developing your expertise. Watch the video version: https://youtu.be/6iSE0WESyMY?si=KFJxV0rorVgSOU2F Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 The best SEO newsletter (https://seosly.io/)👉 The best SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)

In this video, I give my unique takes on optimizations Google says not to focus on, but I disagree in some cases based on my experience! I explain why tactics like meta keywords or internal link sculpting may seem outdated, but could still aid SEO with the right approach. And while extreme keyword density is bad, higher density often correlates with better rankings in my testing. I also break down the gray areas around subdomains vs subdirectories, duplicate content issues, optimizing headings, and more. Just because Google deems something ineffective doesn't mean it can't work with finesse! I share opinions derived from extensive hands-on work - not just relying on Google guidance. Because search algorithms interacting with the real world require going beyond simplifications. Check out my contrarian SEO perspectives, examine the evidence yourself, and form your own conclusions. Do these "ignored" factors deserve reexamination? I welcome healthy debate in the comments! Watch the video version of this podcast here.  Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 The best SEO newsletter (https://seosly.io/)👉 The best SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)  

Burnout was slowly destroying me. As an ambitious SEO, I worked nonstop trying to get ahead - but I was exhausted all the time. My health and relationships started to crumble under the relentless pressure to do more. I knew something had to change before I hit total rock bottom. That’s why in this video, I have a real talk about maintaining balance as an SEO with my friend Myriam Jessier. After both struggling with public breakdowns from pushing ourselves to unhealthy extremes, we realized the importance of boundaries and self-care in this results-driven industry. I get vulnerable about the mental fog, declining energy levels, and constant stress that made me less productive in the long run. Myriam shares her own wake-up call after multiple “ugly cry” moments brought on by SEO overload. Together, we are on the journey toward sustainable work habits that honor our minds and bodies. I discuss the small tweaks that have slowly empowered me to find more joy and balance. Like blocking off work-free evenings/weekends and getting serious about exercising. Myriam stresses being intentional when clocking out and listening when your mind/body says “enough!” We know there is no shame in prioritizing wellness over hustling constantly. If you struggle with burnout as an SEO, don’t suffer in silence. Join me and Myriam for an honest dose of inspiration, understanding, and practical tips you need to create lasting positive change. It IS possible to thrive in SEO without losing yourself! Here is the video version of this podcast: https://youtu.be/sYAT7egRXQU Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 The best SEO newsletter (https://seosly.io/)👉 The best SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)

After years of obsessively working in SEO, I began feeling burnt out. As an ambitious perfectionist, I had let SEO take over too much of my life. So this year, I'm determined to achieve better work-life balance. In this video, I share my struggles with SEO overwork and some tactics I'm trying to find more balance, including setting stricter work hours, taking regular breaks, reading books unrelated to SEO, meditating, spending more time outside, and not overpacking my schedule with clients. I also discuss tools like Asana, Hubstaff, and Flow that help me work in focused "deep work" chunks and track how much time I actually spend working. While SEO will always be a passion of mine, I don't want it to be all-consuming. My hope is that by being more intentional about balance, I can boost my motivation, energy levels, and enjoyment of SEO in the long run. I'd love to hear from you in the comments about your own experiences finding work-life balance as an SEO! Do you have any other tips? Let me know if you have any other questions. Watch this episode on YouTube: https://youtu.be/jFeuZMp6voM Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 The best SEO newsletter (https://seosly.io/)👉 The best SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)

In this episode of my podcast, I interviewed renowned SEO expert Lee Witcher. Lee has over 15 years of experience in SEO testing and optimization. We had an enlightening discussion about his journey into SEO, from starting out trying different courses and software to finally realizing in 2018 that he needed to take his marketing and analytics background and apply it to SEO testing. The tool that will change your SEO game: ⚡️25% OFF Cora: https://seosly.com/cora Lee shared the "aha moment" that completely changed his SEO approach - realizing the need to test factors against each other to determine the strongest ones, not just test them against a control. From there, he started connecting with other testers, appearing on SEO Fight Club, and eventually becoming a co-host. Some of the topics Lee and I covered include: ✅ His thorough testing process and learnings around stop words, content length, and keyword density ✅ How factor diversity is critical to maintain rankings through Google updates ✅ Misconceptions around LSI keywords and how they actually can improve rankings ✅ His view that AI will replace most knowledge worker jobs in the next 3 years ✅ Tips for newbies on conducting valid SEO tests It was fascinating to learn from someone with so much hands-on SEO testing experience. Whether you're a longtime SEO or just starting out, I highly recommend watching the full interview to hear Lee's insightful perspectives. Watch the video: https://www.youtube.com/watch?v=De0_Aou-ejc  Follow Lee: Tested SEO Traning: https://testedseotraining.com/    Lee on LinkedIn: https://www.linkedin.com/in/leewitcher/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 The best SEO newsletter (https://seosly.io/)👉 The best SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)  

Join Olga Zarr in this enlightening interview with SEO expert Carolyn Holzman, where we dive into the evolving world of Search Engine Optimization (SEO) and uncover the secrets behind successful SEO testing. Carolyn shares her journey from a business owner in Austin, Texas, to becoming a full-time SEO specialist, offering invaluable insights into the art and science of SEO. Your SEO deals from SEOSLY: ⚡️25% OFF Cora: https://seosly.com/cora 🐙 FREE Trial of JetOctopus: https://seosly.com/jetoctopus Key Highlights: 🔍 Carolyn's SEO Journey: Discover how Carolyn transitioned from a business owner to a passionate SEO expert, driven by her early success in ranking her business nationally for 'CD duplication'. 🚀 First Major SEO Breakthrough: Learn about Carolyn's initial successes in SEO and how it helped her first client outside her business to double their revenue in just one year. 💡 Unique SEO Approach: Carolyn discusses her hands-on, testing-based approach to SEO, highlighting its creative and constantly evolving nature. 🔎 Forensic SEO and Indexation Testing: Delve into Carolyn's focus on 'forensic SEO', where she meticulously diagnoses why certain pages or content aren't ranking as expected. 📈 Google's Indexing and Algorithm Changes: Gain insights into how Google's indexing process and algorithm changes have shaped SEO strategies over time. 🛠️ SEO Tools and Resources: Learn about the tools Carolyn uses, such as Cora and Google Search Console, and how they aid in effective SEO analysis. 🎓 SEO Training and Resources: Explore the resources and training materials developed by Carolyn, especially around forensic SEO and server logs analysis. Watch the video version: https://www.youtube.com/watch?v=pquAH63m-w0  Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 The best SEO newsletter (https://seosly.io/)👉 The best SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)  

In this episode of the SEO Podcast by #SEOSLY, I discuss the differences between being an SEO employee and working as an independent SEO consultant. As someone who has been in both positions, I share the pros and cons of each. I explain what a typical SEO job entails - set hours, paid time off, limited income potential but steady salary and bonuses. As a consultant, you run your own business which gives flexibility but also accountability and uncertainty. However, you can charge higher rates and have room for faster growth. I share why working for someone else was personally frustrating for me, as well as the reasons why I ended up working more hours as a consultant out of passion despite having intended for more free time. I also touch on the opportunities for continued SEO learning and experiments when you consult directly with clients who allow quick implementation. Overall this video contrasts both worlds so you can better decide where you fit - whether you prefer more structure or higher earnings potential and autonomy. My goal is to provide value through my knowledge and experience to help you advance your own SEO career. Let me know if you have any other questions! Watch the video version: https://www.youtube.com/watch?v=721RoG5TREw Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 The best SEO newsletter (https://seosly.io/)👉 The best SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)

Join Doug Cunnington and Olga Zarr as they dive into a fascinating discussion around defining success in SEO. With over 20 years of combined experience, they explore how success metrics have shifted over their careers from monetization to lifestyle design. Olga shares her unique journey across agencies, in-house roles, and now running her own consultancy. Doug reflects on his transition towards branding beyond pure SEO rankings. They also provide tangible tips, like repurposing content across formats and using AI tools properly. Whether you're an aspiring or established SEO expert, you'll find takeaways to apply to your own version of SEO success. Watch the video version: https://youtu.be/-6c8QpfqrkE Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 The best SEO newsletter (https://seosly.io/)👉 The best SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)  

I had the honor of interviewing the legendary Aleyda Solis for my podcast. Aleyda shares how she moved from Nicaragua to Spain in 2006 and transitioned from being a web designer to an SEO consultant. She recounts her journey starting her own SEO agency, Orientism, in 2014 and eventually creating multiple successful side projects like SEO FOMO, Crawling Mondays, Marketing FOMO and Learning SEO. Aleyda provides invaluable advice for SEOs looking to go independent, stressing the importance of developing complementary skills in areas like project management, sales and marketing. We also discuss tactics for growing an engaged newsletter audience as she's done with SEO FOMO, which now has over 30K subscribers. If you want to hear the story of the most famous name in SEO directly from Aleyda herself, along with her best tips for consultants and solo-preneurs, make sure to watch this interview! Follow Aleyda Solis: Website: https://www.aleydasolis.com/en/ YouTube: @CrawlingMondaysbyAleyda Newsletter: https://seofomo.co/ SEOFOMO Chat: https://chat.seofomo.co/ Learning SEO: https://learningseo.io/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO: 👉 Follow Olga Zarr X (https://x.com/olgazarr)👉 Follow Olga Zarr on LinkedIn (https://www.linkedin.com/in/olgazarr/)👉 The best SEO newsletter (https://seosly.io/)👉 The best SEO podcast (https://seosly.com/podcast/)👉 SEO consultant (https://seosly.com/seo-consultant/)👉 The best SEO course (https://seosly.com/seo-course/)