Craft Beer Professionals

So many taprooms sit empty for a bulk of the day. In this conversation, we will talk with brewery owners and managers that not only serve beer, but also operate as a coffee shop. We will dive into why they chose this model, strategies for success, lessons they've learned, and items for you to consider if looking into a similar concept. This conversation features: Lindsey Forsche (Four Keys Brewing) Chuck Garrity (Death of the Fox Brewing) Corrie Bateman (COVA Brewing Company) Morgan O'Sullivan (Flyteco Brewing) Steve Dedman (Honey Bee Coffee and Brewery) RSVP for the CBP Fall Virtual Conference.

CBP Fall Conference Preview: How to Make Ownership Your Competitive Advantage with Larry Chase (Ray Johnson Group) October 17, 12:30pm ET View the complete schedule and RSVP for your chance to win a limited edition CBP shirt: https://fall2022.craftbeerprofessionals.org/ Huge thanks to ABS Commercial, Pneumatic Scale Angelus, and CO2Meter

With so many new content and social media platforms popping in and out of existence, there is an overwhelming volume of options for your brewery to communicate with your audience. However, if you are trying to run a content marketing plan that is effective RIGHT NOW, then you definitely need to focus on these 5 channels. 1. Email 2. Instagram 3. Facebook 4. Google My Business 5. Website (Blog) In this session, we’ll break down why these channels are essential and how to best leverage them for your marketing strategy. We’ll discuss KPIs, design specifications, and tactics for each channel. We’ll even highlight some helpful software that you can utilize for each channel. Even if you’re already using some or all of these channels, you’re still going to gain valuable insight on how you can improve your efforts. Chris Overlay is the founder and CEO of Get Hoptimized - a marketing consulting firm designed specifically for the craft beer industry. He has over 11 years of experience managing marketing strategies for small businesses across the United States and Canada. Chris has managed millions of dollars in digital ad spend and has co-founded several successful startups. In his free time, Chris enjoys brewing beer at home and cheering on his favorite sports teams (Denver Broncos and the Las Vegas Golden Knights). RSVP for the CBP Fall Virtual Conference.

Understanding the current economic environment and your brewery-- what do you need to do now to position your brewery in the best position. In this session we will talk through the macroeconomic environment and what that means for your brewery and what things you need to look at in your own brewery to ensure you handle any adverse economic events. In this session we will look at pricing, cost behaviors, and strategies you need to implement in order to best handle whatever the economy throws at you.   Joshua Lance is the founder and Managing Director of Lance CPA Group, a virtual CPA firm that focuses on providing accounting and consulting services to craft breweries and digital agencies. A licensed Certified Public Accountant and Chartered Global Management Accountant, Josh is also a family man who calls Chicago home RSVP for the CBP Fall Virtual Conference: 

The "holy grail" of hop concentrates and downstream products is to provide accurate, high amplitude solutions to brewers that circumvent the agronomic limitations of the plant itself. A significant barrier for producers of said concentrates and fractions is the fact that they are beholden to working with the whole plant and working their way backward. Abstrax has taken a completely novel approach to the problem using analytical technology originally developed for the cannabis industry that provides us with data of robustness not seen commonly (if at all) within the brewing industry. Using this data we create hop-derived downstream products that have been optimized in every sense of the word; from clarity, accuracy, consistency, and ease of use.   These advances in technology allow the brewer to make higher amplitude beers with greater consistency, less loss, and higher margin as our solutions have also been built with the intention of offering more value than any traditional solution currently available.   The intention of this session is to educate brewers of the SIGNIFICANT advancements that have been made (largely in cannabis) in analytical science and its value and crossover into the world of brewing.   At the end of this session, attendees will understand the competitive advantage that comes from leveraging these technologies as well as the uncharted pathways of development that have been opened by said technologies. Attendees will be able to explain why 3d chromatography and its resultant solutions for the brewing industry are a new and valuable tool in their toolkit. Join us in-person for CBP Connects | Half workshop, half networking Norfolk, VA | September 12-14, 2022 Learn more at cbpconnects.com

A Live Training with Sales Forecasting and Supply Chain Specialists   The supply chain in the beer industry has always been a challenge-- so difficult, in fact, that it is a game. The Beer Distribution Game by MIT professor Jay Foster has now been taught for years in supply chain management at colleges and universities. We want to poke a little fun at our industry, showing you how supply chain mistakes can happen and what we can do!   Join Bud and Matt from GP-Analytics with special guest Pulkit from Beer30 to learn why supplier/distributor communication is key, how shared data can help, and how suppliers can come out ahead. Join us in-person for CBP Connects | Half workshop, half networking Norfolk, VA | September 12-14, 2022 Learn more at cbpconnects.com

Join us in-person for CBP Connects | Half workshop, half networking Norfolk, VA | September 12-14, 2022 🎟️ https://cbpconnects-norfolk.eventbrite.com

Do you remember your first Guinness? How about that Guinness you had at the top of their Dublin brewery? Best beer ever? In this conversation, we will be joined by Jimmy Callahan, a Guinness Brewery Ambassador, to discuss how Guinness continues to innovate. We will discuss the role of limited time offerings, where the brand is heading, and unique partnerships. Along the way we will dive into successes, failures, lessons learned, and strategies for continued success.    Jimmy has a true passion for Guinness and the entire beer industry, spending time in Los Angeles and New York to perfect his craft before moving to Chicago. He has covered the Midwest Region for Guinness for six years, engaging hundreds of thousands of people during this time. In addition to his role as a Guinness Brewery Ambassador, Jimmy loves to spend his time traveling and trying new beers, constantly experimenting with food pairings alongside his wife, an accomplished chef. Jimmy is also a successful actor, appearing in over 100 commercials and several TV/Film projects over the years. Join us in-person for CBP Connects | Half workshop, half networking Norfolk, VA | September 12-14, 2022 Learn more at cbpconnects.com

Running a brewery is tough. It requires a wide range of skills and a diverse cast of team members to achieve your goals. Luckily, in our industry, there are partners that aim to make your life easier. In this conversation, we will speak with representatives from several companies that have created technologies with the goal to help you be more successful. We will discuss the why, what, and how their innovations are helping breweries be more efficient, increase profits, and plan for the future. This conversation features: Dan Hornbrook (MarketMyBrewery) Ian McHarg (Country Malt Group) Ian Purcell (BarTrack) Justin Roberts (Kickfin) Pulkit Agrawal (The 5th Ingredient) Join us in-person for CBP Connects | Half workshop, half networking Norfolk, VA | September 12-14, 2022 Learn more at cbpconnects.com

Join us for a conversation discussing how thinking outside the box can help transform your business from a brewery into a destination. We will discuss the value of unique partnerships, strategies for successful event planning, and innovative approaches to becoming more than just a brewery. This conversation features: Jennifer Harlan (Innkeeper, Jester King) Scott Cavendish (Founder and Brewmaster, Cavendish Brewing Company) Wes Clark (Chief of Staff, Harvest Hosts) Join us in-person for CBP Connects | Half workshop, half networking Norfolk, VA | September 12-14, 2022 Learn more at cbpconnects.com