How Guinness Continues to Innovate

Do you remember your first Guinness? How about that Guinness you had at the top of their Dublin brewery? Best beer ever? In this conversation, we will be joined by Jimmy Callahan, a Guinness Brewery Ambassador, to discuss how Guinness continues to innovate. We will discuss the role of limited time offerings, where the brand is heading, and unique partnerships. Along the way we will dive into successes, failures, lessons learned, and strategies for continued success.   

Jimmy has a true passion for Guinness and the entire beer industry, spending time in Los Angeles and New York to perfect his craft before moving to Chicago. He has covered the Midwest Region for Guinness for six years, engaging hundreds of thousands of people during this time. In addition to his role as a Guinness Brewery Ambassador, Jimmy loves to spend his time traveling and trying new beers, constantly experimenting with food pairings alongside his wife, an accomplished chef. Jimmy is also a successful actor, appearing in over 100 commercials and several TV/Film projects over the years.

Join us in-person for CBP Connects | Half workshop, half networking

Norfolk, VA | September 12-14, 2022

Learn more at cbpconnects.com