

Craft Beer Professionals
Craft Beer Professionals
Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events.
Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.
[Stay up to date with CBP]
www.CraftBeerProfessionals.org
Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry.
[Stay up to date with CBP]
www.CraftBeerProfessionals.org
Episodes
Mentioned books

Feb 11, 2023 • 43min
How (and Why) Breweries Are Modernizing Their Tipping Programs
How is your brewery paying out credit card tips? It's a question we hear all the time, and it's a real conundrum. Paying out tips on a daily basis keeps your people happy. But between cash shortages, labor costs and theft and safety risks, daily cash tip-outs are becoming unworkable. Join Kickfin for a webinar to learn how breweries like yours are bringing their tip programs into the 21st century — and get actionable takeaways for recreating a tip-out process that works for everyone.
Brian Hassan is the co-founder and co-CEO of Kickfin, the leading gratuity management platform. Hospitality teams across the country use Kickfin to send real-time, cashless tip payouts directly to their employees' bank of choice. With Kickfin, employers can establish fully compliant tipping programs that improve hiring efforts, reduce the risk of theft and human error, and provide 100% cash flow visibility — all while fostering the financial wellbeing of their workforce.
Join us in-person for CBP Connects | Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Feb 8, 2023 • 41min
How to Establish a Cheese Program at Your Brewery
Beer and cheese...a perfect match, and opportunity to create unique events in your taproom. We are excited to welcome Cara Warren (Isigny USA / Cheese Professor/ Cutting the Curd Podcast) and Adam Levy (Alcohol Professor/Cheese Professor/New York International Beer Competition) for a conversation on how to establish a cheese program at your brewery. In this session we will discuss types of cheeses, how to source them, how much to order, and proper care. You will leave this session with a gameplan on how to make cheese an added part of your taproom experience.
Learn more: https://www.cheeseprofessor.com/
Enter the New York International Beer Competition: https://nyibeercompetition.com/
Join us in-person for CBP Connects | Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Feb 4, 2023 • 1h 1min
Beer Before Liquor: Adding a Distillery to Your Brewery
Craft beer is all about innovation and more breweries are diversifying their product lineup to reach more potential customers. In past panels we have featured breweries also operating as coffee shops and soon will be discussing breweries also producing wine. In this session, we will learn from several Craft Beer Professionals who have ventured into the world of distilling. We will dive into why our panelists chose this model, strategies for success, lessons they've learned, and items for you to consider if looking into a similar concept.
Panelists:
Brendan Moylan (Moylan’s Brewing Co/Moylan’s Distilling Co./Stillwater Spirits)
Dave Sheets (SixtyFour West Consulting)
Denise Jones (Fermentis)
George Kastendike (Three Notch'd Brewing Company)
Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)
Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects in 2023
Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Feb 1, 2023 • 1h
Trends in Fruit: Beer, Seltzers, & RTDs
Over this panel, we will be discussing the upwards trend in fruit in beer and seltzers, especially with RTDs on the rise. We will also be looking at how we can achieve what is popular in our respective markets, how we each go about making fruited styles, and techniques used to blend the correct flavor profiles.
Panelists:
Aaron Butzen (Monday Night Brewing)
Garrett Hickey (Streetside Brewing)
Sam Green (Untitled Art)
Zach Fogle (Abjuration Brewing)
Moderator: Spencer Moore (Aseptic Fruit Purees ambassador/Lock 27 Brewing)
Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects in 2023
Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Jan 28, 2023 • 1h 1min
Beyond Social Media - The Next Evolution of Brewery Digital Marketing
Over the last several years, “social media marketing” has become synonymous with “digital marketing,” but should that be the case moving into 2023? If not, then what else is there? Are we witnessing the fall of Facebook/Instagram? What does craft beer marketing look like when social media doesn’t take up so much of the digital marketing mix?
We’ve put together a panel of forward-thinking marketing folks and innovative brewery leaders to try and answer questions about what the future holds for craft beer marketing.
Panelists:
Greg Lane (BeerTrippr)
Jackie Martuscello (WestFax Brewing)
Jackson Boyer (Buddy)
Kelly Hieronymus (West Sixth Brewing)
Michael Varda (Craft Beer Advisory Services)
Moderator: Chris Overlay (Get Hoptimized)
Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects in 2023
Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Jan 25, 2023 • 58min
Out of this World Brewery Experiences
Beer gardens, sport leagues, bed and brews, OH MY!
Join the team at Harvest Hosts as well as a great line up of breweries who are doing much more than brewing awesome beer! Hear from Pals Brewing Co., R & R Brewing, and Wiedemann's Fine Beer about the exceptional experiences offered at their breweries. Each will share ideas on how to grow your brand organically through in person experiences and overnight stays.
Panelists:
Betsy and Jon Newberry (Wiedemann's Fine Beer)
Paul Oettinger (Pals Brewing Company)
Ryan Bevell (R&R Brewing)
Wes Clark (Harvest Hosts)
Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)
Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects in 2023
Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Jan 21, 2023 • 1h
To Zag, or Not to Zag - Strategic Considerations for Alternative Beverages
The craft beer industry has rapidly transitioned into being the craft BEVERAGE industry. Once dogmatic in its commitment to beer alone, nearly half of the country's breweries now produce some alternative category in-house. However, with extension of offerings comes challenges of execution and development. From product manufacturing considerations to brand hierarchy to marketing and sales execution, the most important part of any successful new category is in the planning.
On this panel, experts in brand development, portfolio management, and alternative beverages will share their experience and expertise on what to keep in mind, and what to avoid, when making the decision for your business as to whether or not moving beyond just beer is right for you.
Panelists:
Brian Winkeler (Robot House)
David Thornton (Carolina Bauernhaus)
Townes Mozer (Lenny Boy Brewing Company)
Moderator: Aaron Gore (Bevana)
Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects in 2023
Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Jan 18, 2023 • 45min
Too Much Coffee, Casks, & Passion [Fruit] w/Spencer Moore (Lock 27 Brewing/Aseptic Fruit Purees)
CBP Stories showcase individual members who have an inspiring story to tell.
Spencer Moore is currently the Production Manager for Lock 27 Brewing in Dayton, Ohio. in 2015, when his wife was stationed in the United Kingdom, he found himself on a food tour at a brewery in which he spontaneously asked for a job. He then began his brewing career at Calverley’s Brewery in Cambridge, UK, a very traditional cask brewery.
He moved back to the states in 2018 where he spent time learning new brewing techniques at Line Creek Brewing in Peachtree City, GA. He began doing cellar work, learning packaging, and growing his skill set that ultimately led him to be their Head Brewer.
He is also an Ambassador for Aseptic Fruit Purees, enjoys running on trails, and drinks way too much coffee.
Join us in-person for CBP Connects | Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/

Jan 14, 2023 • 60min
Finding Your Path in the Industry Through Service
As industry members, we often find ourselves becoming members of organizations that create opportunities for us to advance our careers through networking, education, or experiential opportunities. Though some of these organizations may be run solely by paid employees, often time they are spearheaded by a group of super volunteers who donate their time and passion outside of their day jobs. So how do you go from just being a part of an organization to an integral member who is dedicated to being in the room when decisions are made that can impact hundreds, even thousands of individuals?
Join Pink Boots Society as we have a conversation that will explore the transition from being a member to a leader within an organization and strategies for balancing work life with volunteerism and advocacy. Our panelists will feature members who have been career volunteers with Pink Boots Society for many years. We will learn what drove them to a path of service, how they manage their day jobs on top of the demands of volunteer positions, as well as the ups and downs that come along with the roles.
Panelists:
Angi Thomas (Being Black in Craft)
Ashlie Randolph (Lifting Lucy)
Blanca Quintero (Highland Park Brewery)
Jen Jordan (Laughing Monk Brewing)
Pam Catoe (CraftBeerAustin.com)
Moderator: Georgina Solis (Walking Stick Brewing Company)
Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.
Join us in-person for CBP Connects in 2023
Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

Jan 11, 2023 • 1h
Standout Marketing: Top Strategies from 2022
In this conversation, we are joined by a panel of Craft Beer Marketing Professionals to discuss trends, surprises, and insight into how you can knock it out the park with your brewery's marketing. From stellar can designs to sustainable merch to the most entertaining TikTok videos, our panel will share the marketing strategies they've been a part of over the past year that have generated returns. Looking for inspiration or simply a good success story? This conversation will help get your creative juices flowing.
This conversation feature:
Barry Elwonger (Allocated Media)
Erik Leach (New Realm Brewing)
Jim McCune (Craft Beer Marketing Awards)
Join us in-person for CBP Connects | Half workshop, half networking
Milwaukee, WI | June 19-21, 2023
Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/


