Would ChatGPT recommend your brewery to new drinkers? w/ Scott Kolbe (Market Your Craft)

It’s virtually impossible to scroll through your newsfeed without seeing a new headline about ChatGPT. Schools have banned the tool. Lawmakers are using it for speech writing. It’s passing law exams and writing code. Artificial Intelligence (AI) is having a moment due to its ability to answer questions as if you were talking to a human. But should brewery owners and managers be scared? Your business may be one of dozens or even hundreds of search results. So, what value would ChatGPT or other AI tools offer consumers in a similar search scenario? The answer seems to be a faster pathway to “Yes."" Imagine a complex question returning 10 results versus 1,063. Who wouldn’t welcome more personalized results delivered conversationally? We believe work done now to craft your unique brand story will position you for the eventuality that Artificial Intelligence will help new drinkers find your brewery: • Build authority using owned media • Build engagement via social channels • Build buzz through press and competitions It’s too early to predict where ChatGPT and other Artificial Intelligence tools will provide the most value. We can be sure, however, that Microsoft, Google and other A-list tech companies will continue exploring ways to integrate AI into their offerings: first for free and then in a monetized way for advertisers and subscribers. Presentation attendees have access to 10+ Complimentary Guides, with storytelling techniques to keep fans engaged and the proven tools to build momentum and capture new sales in this new environment. Market Your Craft is a virtual team of experts in storytelling your craft beer brand. We've worked with some of the most iconic brands in the beverage industry, including Sierra Nevada, BJ's Brewhouse, Jim Beam, Maker's Mark and others. Led by Scott Kolbe, industry veteran of 20 years, our goal is to help you become more discoverable in today's crowded market. We measure success by how quickly we provide your internal team with the tools needed to drive traffic, build engagement and capture sales. To learn more or to schedule an hour free of charge with one of our storytelling experts, visit marketyourcraft.com. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbr...