Craft Beer Professionals

Craft Beer Professionals
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Jan 7, 2023 • 1h

Demystifying Off Premise Sales Success in 2023

The old rules of selling craft beer and cider in the Off Premise marketplace don’t apply anymore. On Premise shutdowns in 2020, consumer pantry loading, changing purchasing habits of consumers, new brands entering the market, and daunting efforts to get brands approved in chain outlets have all led to huge challenges for craft brands that have caused them rethink their sales strategies for this market segment. Join us for a live panel discussion about how to succeed in the Off Premise marketplace in 2023.   Panelists:  Anna Nadasdy - Director of Customer Experience at Fintech  Chalsie Rivet - Beer Buyer for Harris Teeter, North Carolina  Chelsea Troost - Spirits Buyer (and former beer buyer) for Total Beverage in Colorado  Gwen Moreland - Area Sales Manager, Off Premise for Coors Distributing Company  Laura Lodge - StartABrewery.com, Distribution Insight  Stephanie Meyer - National Accounts Sales Manager for Independence Brewing - Austin, TX  Moderator: Julie Rhodes (Not Your Hobby Marketing Solutions)   Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects in 2023 Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/
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Jan 4, 2023 • 38min

Goal Setting with Kary Shumway (Craft Brewery Financial Training)

As we start the New Year, we are excited to welcome Kary Shumway (Craft Brewery Financial Training.com) to discuss how to make your resolutions stick. Kary will discuss goal setting basics, strategies to stay organized, and how to make your goals stick. He will even share a few book recommendations to help you along the way. Join us for a conversation to get 2023 started on the right foot. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/
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Dec 31, 2022 • 43min

Beer TLC: Why Quality Control is Key

Brewers spend a lot of time and energy in crafting the perfect beer, from the best ingredients to the latest beer styles. With this in mind, beer quality is of utmost importance, and a quality control program is paramount to creating great beer every time. Whether you are a just beginning or want to learn more about best practices, we can help you develop the beer quality control program that works for you. Devin Tani received a B.S. degree in chemistry from the University of California, Irvine, as well as a Professional Certificate in Brewing from the University of California, San Diego Extension. Devin has had various roles at White Labs previously working in both the R&D and Analytical Lab, now becoming the Education & Marketing Engagement Coordinator. He now hopes to spread his scientific knowledge to others. Devin loves teaching about the nuances and scientific importance of fermentation. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/
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Dec 24, 2022 • 55min

The Cost of Lost Beer: Using Data Driven Tools to Maximize Your Taproom Draft Profits

What are the best practices, ideas, and tactics that will help your draft system be as efficient as possible?   Our talented panelists will provide insights and easy action steps to increase your keg efficiencies, manage inventory, and understand what has been a challenge for the industry for years...BEER LOSS! Panelists: Austin John (Apocalypse Ale Works) Ian Purcell (BarTrack) Ruark Joos (RJ) (Golden Road Brewing Company) Moderator: Jon Childress (BarTrack) Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects in 2023 Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/
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Dec 21, 2022 • 1h 6min

Grapes & Barley: A Conversation on Operating a Brewery + Winery

Operating one business is tough, but what sparks the desire to not only open a brewery, but also operate a winery. We will dive into why our panelists chose this model, strategies for success, lessons they've learned, and items for you to consider if looking into a similar concept. This conversation features: Barbara Evers (Everleigh Vineyards & Brewing Company: Winery, Brewery) Clay Keel (Keel Farms; Farm, Winery, Cidery, Brewery) Tamara Kosoris (Mandatory Fun Beer Works + The Viking Alchemist; Meadery, Brewery) Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at https://cbpconnects-milwaukee.eventbrite.com/
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Dec 17, 2022 • 1h 1min

Understanding Brewing Economics for Production Profitability

Join a panel with Pulkit K. Agrawal (Beer30 by The 5th Ingredient), Chris Farmand (Small Batch Standard), and Kary Shumway (Craft Brewery Financial Training.com) on a topic dedicated to “Understanding Brewing Economics for Production Profitability".   The topics covered will include helping owners and CFOs understand:  Their brewery’s COGS with a breakdown of materials, labor, and losses  Process changes to improve efficiency for greater yields and decreased costs  Different methodologies of accounting sync between brewery management systems and your accounting platform - only syncing over AP / AR for a simplified accounting workflow, or syncing over the full general ledger in your chart of accounts for a fully automated accounting process, and  Ways to use brewery data management systems to help increase your bottom line.     Panelists:   Pulkit K. Agrawal (Founder & CEO of Beer30 by The 5th Ingredient)  Chris Farmand (Founder, Small Batch Standard)  Kary Shumway (Founder, Craft Brewery Financial Training.com)   Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)   Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects in 2023 Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/
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Dec 14, 2022 • 1h

Supporting Your Brewery Staff

It is our goal to not only have conversations on how we can brew better beer, but how we can also be better people. Join us for a conversation discussing strategies on how brewery management and ownership can best provide support to their teams, as well as hear firsthand from staff who need to be supported.  The goal here? To create safer, more welcoming, more supportive, and successful workplaces. Panelists:  LaShanda Poteat (Little Brother Brewing Barrel and Bottle)  Lois Sunodi (Ebb & Flow Fermentations)  Melissa Walter (Love City Brewing)  Nicki Werner (Jefferson Beer Supply)   Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)   Thank you to Beer30 by The 5th Ingredient and Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals. Join us in-person for CBP Connects in 2023 Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/
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Dec 7, 2022 • 1h 7min

Navigating Dry January for Your Brewery

NA craft beer has become an important sector of the craft beverage industry, but with some brewery hesitation. We will discuss why Dry January can actually benefit your brewery, and how you can appeal to those observing as well as those who may chose NA options year round. We will have a few of our industry friends with us discussing how you can plan for what is traditionally seen as a slower time in the market, how your taproom, sales channels, and events can all benefit from Dry January through NA offerings.   Our technology started on a laboratory benchtop when Ben Jordan, CEO, began a quest to prove that non-alcoholic (NA) beer can provide the same pleasurable drinking experience found in craft breweries. ABV Technology was formed and the team began researching the NA market and soon found that demand for great tasting NA beer far outweighed supply. A visit to the Craft Brewer's Conference in April 2017 uncovered a lack of equipment focused on the craft brewing industry. At that point, the decision was made to move forward and bring to market a technological solution worthy of the craft industry. Years of research, testing, drinking and more have led us to being pioneers in the craft NA market, and we look forward to sharing everything we've learned with you!  Panelists:  Ashley Hauf (ABV Technology) Ben Haugen (Head Brewer at Lupulin Brewing Ben Jordan (ABV Technology) Liz Foster (Beer Buyer at Dabbler Depot) Erik Eidem (Dry January Craft Beer Observer) Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)   Join us in-person for CBP Connects in 2023 Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/
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Dec 3, 2022 • 37min

How to Make Ownership Your Competitive Advantage w/Larry Chase (Ray Johnson Group)

You’re an owner and your brewery business is always top of mind.  Ask yourself: What would my business be like if my employees had an ownership mindset? What if they thought about the business like me?  If they did, there’s a high likelihood the business would perform better and be more profitable. You’d have lower turnover and longer-term employees. They’d even be more involved.  So, do you have to give employees actual ownership of the brewery to get an ownership mindset? You or other investors are not ready to give up your ownership – can you still create an ownership culture? What will help employees truly think like owners?    To help you understand the basics of an ownership culture we’ll discuss the 14 Rules of Ownership and what they mean for you and your employees. Plus, you’ll learn the 3 transformational components to building an ownership culture: thinking like an owner through education, acting like an owner through enhanced involvement, and feeling like an owner through a stake in the outcome.  With an ownership culture your brewery business will experience increased trust, higher involvement, and consistent performance and profit. In essence it becomes a competitive advantage.  Come learn the answers to the above questions and learn if you want to add an element of ownership to your culture. Join us in-person for CBP Connects in 2023 Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/
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Nov 30, 2022 • 60min

"This is Native." - Collaboration & the Art of Storytelling

Skydance Brewing Co opened their downtown Oklahoma City brewery and taproom in fall 2021 with a lot of local buzz as a Native-owned craft brewery, but owner Jake Keyes felt his full story was not yet being told in their brand and sought to elevate the packaging of their core beers for stronger shelf appeal as they grew distribution. Join us for a conversation with Jake and Brian Winkeler, founder of branding agency Robot House as they discuss the process behind their collaboration to build the “This is Native.” campaign and ensure Jake’s vision for Native empowerment fully resonates in the Skydance brand story. Join us in-person for CBP Connects in 2023 Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now https://cbpconnects-milwaukee.eventbrite.com/

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