
Press This WordPress Community Podcast
Dive into the heart of WordPress with “Press This,” a podcast that delivers valuable insights and actionable tips for navigating the ever-evolving world of WordPress. Join host Brian Gardner, WordPress Advocate at WP Engine, as he explores various topics with community members, from the block editor to building a WordPress business.
Latest episodes

Jul 30, 2019 • 32min
Why are your carts so small? Growing your WooCommerce average order value with James Kemp of Iconic
If you're running a WooCommerce store or building them for others, you generally have one mission. Convert visitors into paying customers!Of course, conversion rate optimization is super important to that journey, but it's not just the number of sales which are important, but also the size of your orders.In this episode of PressThis, we interview James Kemp of Iconic the makers of the Sales Booster plugin for WooCommerce. James shares his thoughts on what you can do to not only drive more customers to complete their orders, but have carts overflowing with items your customers WANT to buy.If your conversion rate strategy ends with adding orange buttons, listen to this episode of PressThis now and start working on delighting your customers and your CFO by building even more useful and valuable sales experiences than ever. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 9, 2019 • 32min
Word Around the Campfire - WordPress news & WCEU update for July 2019
In this episode of PressThis, we do our monthly "Word Around the Campfire" episode where we review news and updates from the WordPress community.For our July 2019 update we cover updates from WCEU which was held in Berlin as well as huge changes happening in the WordPress ecosystem, like WP Engine's acquistion of Flywheel and much more.If you're looking to keep up with the latest news in WordPress, listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 9, 2019 • 32min
Word Around the Campfire - WordPress news & WCEU update for July 2019
In this episode of PressThis, we do our monthly "Word Around the Campfire" episode where we review news and updates from the WordPress community.For our July 2019 update we cover updates from WCEU which was held in Berlin as well as huge changes happening in the WordPress ecosystem, like WP Engine's acquistion of Flywheel and much more.If you're looking to keep up with the latest news in WordPress, listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 3, 2019 • 32min
Web 3 & WordPress: Preparing for the next futre of digital with Pragmatic's David Lockie
The digital world is changing. Fast. The next evolution of the web and WordPress will open up all new experiences you can use to delight and surprise your audience in ways that deliever more value to the visitor and the businesses that serve them than ever before.In this episode of PressThis, we interview WordPress futurist and owner of the advanced WordPress agnecy Pragmatic David Lockie about Web 3 and the future of digital.Web 3 technologies are either already here or on the horizon such as AR, AI, bots, 5G, edge computing, blockchain, and many more. Together these technologies present huge opportunities to innovate and drive growth. For many brands,Web 3 offers powerful tools which are delivering value now; however, for many other brands these technolgies are currently out of reach.David explores his ideas on how brands can take advantage of Web 3 today and for those not ready to take advantage , David shares what you can do to prepare for the next generation of digital.Don't miss this chance to learn about the future of digital and what you can do to leverage this amazing new world and deliver awe inspiring experiences your customers will love and drive unique and powerful value for your business. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 3, 2019 • 32min
Web 3 & WordPress: Preparing for the next futre of digital with Pragmatic's David Lockie
The digital world is changing. Fast. The next evolution of the web and WordPress will open up all new experiences you can use to delight and surprise your audience in ways that deliever more value to the visitor and the businesses that serve them than ever before.In this episode of PressThis, we interview WordPress futurist and owner of the advanced WordPress agnecy Pragmatic David Lockie about Web 3 and the future of digital.Web 3 technologies are either already here or on the horizon such as AR, AI, bots, 5G, edge computing, blockchain, and many more. Together these technologies present huge opportunities to innovate and drive growth. For many brands,Web 3 offers powerful tools which are delivering value now; however, for many other brands these technolgies are currently out of reach.David explores his ideas on how brands can take advantage of Web 3 today and for those not ready to take advantage , David shares what you can do to prepare for the next generation of digital.Don't miss this chance to learn about the future of digital and what you can do to leverage this amazing new world and deliver awe inspiring experiences your customers will love and drive unique and powerful value for your business. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 25, 2019 • 33min
"Translating your WordPress Products with Open Source Translation Expert Remkus De Vries "
Do you maintain or plan on creating a public WordPress-focused product like a plugin or theme? Do you create your own private-use plugins or themes? One of the key ways to grow the user base of any product or brand is to support multiple languages. This can be a great way to increase your total addressable market without having to come up with new features or products. Of course, that's not to say translation is easy. It isn't!... but it doesn't have to be as hard as you think and the power of open source can help.In this episode we interview the infamous Remkus de Vries of Yoast SEO who contributes in many ways to open source projects including the Genesis framework translation project. Remkus shares his tips for managing translation projects, the tech to consider, best practices and more.If you're looking for ways to make your software helpful for more people all around the world, don't miss this episode of PressThis. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 25, 2019 • 33min
"Translating your WordPress Products with Open Source Translation Expert Remkus De Vries "
Do you maintain or plan on creating a public WordPress-focused product like a plugin or theme? Do you create your own private-use plugins or themes? One of the key ways to grow the user base of any product or brand is to support multiple languages. This can be a great way to increase your total addressable market without having to come up with new features or products. Of course, that's not to say translation is easy. It isn't!... but it doesn't have to be as hard as you think and the power of open source can help.In this episode we interview the infamous Remkus de Vries of Yoast SEO who contributes in many ways to open source projects including the Genesis framework translation project. Remkus shares his tips for managing translation projects, the tech to consider, best practices and more.If you're looking for ways to make your software helpful for more people all around the world, don't miss this episode of PressThis. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 18, 2019 • 36min
Selling your WordPress product directly vs. marketplaces with Raitis Sevelis of Visual Composer
Have you considered building your own WordPress plugin or theme as a driver for your business? In this episode of PressThis, we interview the super-smart Raitis Sevelis of the uber-popular Visual Composer about strategies for selling your WordPress product on your own site vs. leveraging marketplaces.Raitis does a deep dive into the factors you should consider including marketplace fees, support, distribution, building a brand and more as it relates to your marketplace vs. direct sell strategy.Don't miss this chance to learn valuable information you can use on a product you're about to launch or if you've ever considered launching a WP focused product in the future. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 18, 2019 • 36min
Selling your WordPress product directly vs. marketplaces with Raitis Sevelis of Visual Composer
Have you considered building your own WordPress plugin or theme as a driver for your business? In this episode of PressThis, we interview the super-smart Raitis Sevelis of the uber-popular Visual Composer about strategies for selling your WordPress product on your own site vs. leveraging marketplaces.Raitis does a deep dive into the factors you should consider including marketplace fees, support, distribution, building a brand and more as it relates to your marketplace vs. direct sell strategy.Don't miss this chance to learn valuable information you can use on a product you're about to launch or if you've ever considered launching a WP focused product in the future. Listen now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 12, 2019 • 34min
Schema as a Growth Strategy with Joost de Valk of Yoast SEO
Each and every one of us who build websites with WordPress have one over-arching mission. To drive growth. Each design we create, line of code we labor over, and call-to-action we craft is designed to generate visitors, revenue, donations, or attention for your or your clients' brands. We pride ourselves on our eye-popping designs, well oiled funnels, and diligent SEO. Despite all those fine-tuned strategies, many of us have yet to take advantage of the power of Schema to increase the indexibility and discoverability the experiences we create.In this episode of PressThis, we interview the original-host of PressThis and founder of Yoast SEO Joost de Valk about the recent addition of Schema support to the uber-popular Yoast SEO plugin.We cover why Schema is important, the challenges opportunities in addressing Schema from the Yoast plugin perspective, and how you can leverage your Schema strategy to help drive growth for you or your clients.If you're unsure of how you're going leverage Schema or if that even matters for you, listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy