
Press This WordPress Community Podcast
Dive into the heart of WordPress with “Press This,” a podcast that delivers valuable insights and actionable tips for navigating the ever-evolving world of WordPress. Join host Brian Gardner, WordPress Advocate at WP Engine, as he explores various topics with community members, from the block editor to building a WordPress business.
Latest episodes

Jun 12, 2019 • 34min
Schema as a Growth Strategy with Joost de Valk of Yoast SEO
Each and every one of us who build websites with WordPress have one over-arching mission. To drive growth. Each design we create, line of code we labor over, and call-to-action we craft is designed to generate visitors, revenue, donations, or attention for your or your clients' brands. We pride ourselves on our eye-popping designs, well oiled funnels, and diligent SEO. Despite all those fine-tuned strategies, many of us have yet to take advantage of the power of Schema to increase the indexibility and discoverability the experiences we create.In this episode of PressThis, we interview the original-host of PressThis and founder of Yoast SEO Joost de Valk about the recent addition of Schema support to the uber-popular Yoast SEO plugin.We cover why Schema is important, the challenges opportunities in addressing Schema from the Yoast plugin perspective, and how you can leverage your Schema strategy to help drive growth for you or your clients.If you're unsure of how you're going leverage Schema or if that even matters for you, listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 4, 2019 • 33min
Learn how to pitch WordPress, from someone who JUST decided to use WordPress as their primary CMS with Eric Sharp
I'm sure you've heard someone give a "why WordPress" or "how to pitch WordPress" talk before, but those talks or interviews are often given my crusty-old veterans of WordPress far-removed from the actual personal decision of choosing WordPress.. or NOT!In this episode of PressThis, we interview digital veteran Eric Sharp of ProtoFuse as he discusses his recent decision process for choosing WordPress as the CMS of choice for his agency.We cover Eric's journey ending in the summer of 2018 in deciding which CMS was the right choice for his business. Eric explores his decision process and how talent, capabilities, reputation, and ultimately success for his clients influenced how he made his decision.Don't listen to another industry veteran spout out about how to pitch WordPress to others. Listen to this episode of PressThis now and learn from someone who wasn't already "all in" and had to make the best CMS choice for his business and his customers!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 4, 2019 • 33min
Learn how to pitch WordPress, from someone who JUST decided to use WordPress as their primary CMS with Eric Sharp
I'm sure you've heard someone give a "why WordPress" or "how to pitch WordPress" talk before, but those talks or interviews are often given my crusty-old veterans of WordPress far-removed from the actual personal decision of choosing WordPress.. or NOT!In this episode of PressThis, we interview digital veteran Eric Sharp of ProtoFuse as he discusses his recent decision process for choosing WordPress as the CMS of choice for his agency.We cover Eric's journey ending in the summer of 2018 in deciding which CMS was the right choice for his business. Eric explores his decision process and how talent, capabilities, reputation, and ultimately success for his clients influenced how he made his decision.Don't listen to another industry veteran spout out about how to pitch WordPress to others. Listen to this episode of PressThis now and learn from someone who wasn't already "all in" and had to make the best CMS choice for his business and his customers!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 28, 2019 • 32min
An insider's guide to contributing to WordPress #Core in meaningful ways
Does WordPress play a valuable role in your business? Have you thought about contributing to WordPress #core or the WordPress community, but don't know how to do that in a meaningful way?In this episode of PressThis, we interview often-host of PressThis and WordPress #core committer Anthony Burchell. Anthony shares the details of how to contribute code to #core, strategies for picking the right tickets to tackle, ways you can support WordPress even if you're not a developer, and all the amazing opportunities for contributing at WordCamps and WordPress meetups.Giving back to the WordPress community is a great way to support the technology you rely on, but it can also unlock a sea of valuable relationships and friendships from people running technology businesses just like yours. The insights, partnerships, and kindred spirits you'll meet along the way can have a profound impact on your growth both professionally and personally.If you're wondering how to contribute to WordPress #core in meaningful ways, listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 28, 2019 • 32min
An insider's guide to contributing to WordPress #Core in meaningful ways
Does WordPress play a valuable role in your business? Have you thought about contributing to WordPress #core or the WordPress community, but don't know how to do that in a meaningful way?In this episode of PressThis, we interview often-host of PressThis and WordPress #core committer Anthony Burchell. Anthony shares the details of how to contribute code to #core, strategies for picking the right tickets to tackle, ways you can support WordPress even if you're not a developer, and all the amazing opportunities for contributing at WordCamps and WordPress meetups.Giving back to the WordPress community is a great way to support the technology you rely on, but it can also unlock a sea of valuable relationships and friendships from people running technology businesses just like yours. The insights, partnerships, and kindred spirits you'll meet along the way can have a profound impact on your growth both professionally and personally.If you're wondering how to contribute to WordPress #core in meaningful ways, listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 14, 2019 • 36min
Word Around the Campfire - WordPress News for May 2019
In this episode of PressThis we explore news from around the WordPress ecosystem for the month of May 2019 as part of our ongoing series "Word Around the Campfire".We explore the release of WordPress 5.2, the upcoming WordCamp EU, schema updates by Yoast, accssability WordPress core, and much more!If you're too busy to keep up with all the happenings in the WordPress community, listen to this episode of PressThis!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 14, 2019 • 36min
Word Around the Campfire - WordPress News for May 2019
In this episode of PressThis we explore news from around the WordPress ecosystem for the month of May 2019 as part of our ongoing series "Word Around the Campfire".We explore the release of WordPress 5.2, the upcoming WordCamp EU, schema updates by Yoast, accssability WordPress core, and much more!If you're too busy to keep up with all the happenings in the WordPress community, listen to this episode of PressThis!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 7, 2019 • 32min
Don't fly blind. Get meaningful feedback from clients with Aloke Pillai of Pastel
If you're an agency, freelancer, or work on an internal digital team, getting accurate and meaningful feedback from your clients can mean the difference between a comfortable life filled with happy customers and an endless quagmire of confusion resulting in you doing and and then redoing your work... over.. and... over... again... Arghhh!We've all been there or are even there right now. It's an icky place to be and definitely not fun.In this episode of PressThis we interview Aloke Pillali of Pastel (a client feedback platform) to explore strategies for optimizing your client feedback approach. Aloke will share tips for getting meaningful feedback from clients and how you can use that feedback to get to the heart of what matters and comfortably deliver exactly what your clients need.We explore healthy approaches to eliciting feedback, when and how to ask for feedback, and what you should do when dealing with clients with different levels of digital proficiency.If you haven't taken time recently to optimize your feedback funnel, get some actionable ideas from someone who lives and breathes optimizing client feedback funnels every day. Listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 7, 2019 • 32min
Don't fly blind. Get meaningful feedback from clients with Aloke Pillai of Pastel
If you're an agency, freelancer, or work on an internal digital team, getting accurate and meaningful feedback from your clients can mean the difference between a comfortable life filled with happy customers and an endless quagmire of confusion resulting in you doing and and then redoing your work... over.. and... over... again... Arghhh!We've all been there or are even there right now. It's an icky place to be and definitely not fun.In this episode of PressThis we interview Aloke Pillali of Pastel (a client feedback platform) to explore strategies for optimizing your client feedback approach. Aloke will share tips for getting meaningful feedback from clients and how you can use that feedback to get to the heart of what matters and comfortably deliver exactly what your clients need.We explore healthy approaches to eliciting feedback, when and how to ask for feedback, and what you should do when dealing with clients with different levels of digital proficiency.If you haven't taken time recently to optimize your feedback funnel, get some actionable ideas from someone who lives and breathes optimizing client feedback funnels every day. Listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 23, 2019 • 32min
6 packs, 3 packs and other weird things search engines do with Dave Davies of Beanstalk IM
Web developers often think of SEO as a linear exercise of trying to be the top ranked website on a search result for a particular keyword; however, with search personalization and a variety of search result layouts the notion of "what is the top rank?" can mean vastly different things.In this episode of PressThis, we interview the super-smart Dave Davies of Beanstalk IM as he unpacks the different ways search engines (particularly Google) rank and display information in search results. You'll learn tips on what you should be doing to make sure your best content is large and in charge in a variety of search result layouts.If you still think of search results as a top 10 list, then your information is dated and you need to listen to this episode of PressThis now!Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy