Money Lab

Today, I reflect on a journal entry from January 30, 2018, where I expressed a desire to own four profitable online brands, but recognized that Swim University was my main success. I discuss how I constantly revisit the same goal: improving Swim University by focusing on traffic, conversion rates, and product development. The realization that I’ve been circling around the same insights for years underscores the importance of consistent practice. The core message? The key to success is to simplify and commit to daily content creation, just like consistently moving more and eating less for health.

Answering three questions today, I explore the overlap between Swim University’s info products and e-commerce business, the future of Brew Cabin, and a topic I wish people would ask me about. Discussing Swim University, I explain how SEO drives leads, while email marketing and cross-selling between courses and chemicals generate most sales. Reflecting on Brew Cabin, I share my passion for homebrewing and the potential for future content focused on personal projects. Lastly, I express a desire for more questions about my work process, sharing my enthusiasm for discussing the behind-the-scenes aspects of my projects.

I've been working on the Swim University about page and sought feedback on Twitter. Suggestions led to changes like adjusting text alignment for readability and adding photos of me working on pools. I also switched from Yoast SEO to Rank Math for better features and cost efficiency. Additionally, I migrated to the Gutenberg editor in WordPress, finding its new features beneficial for my workflow. Lastly, I separated our brand assets and press information into distinct pages for better clarity. If you have any questions or feedback, email me at matt@moneylab.co.

Eric asked about expanding my course offerings and improving lead magnets. I have specific cheat sheets for pools and hot tubs. I'm considering smaller, targeted courses and other lead magnets like quizzes or webinars to boost engagement. I'll test these on Facebook first. Offers must be specific to convert better. For example, a saltwater pool cheat sheet for saltwater pool owners works better than a generic pool cheat sheet. Offering multiple products and specific lead magnets can capture more of my audience and turn more leads into customers. If you have more questions, email me at matt@moneylab.co.

Explore business growth ideas such as post-purchase email flows and using fewer but better tools. Delve into eCommerce platforms, course purchase experiences, content syndication, and Facebook traffic strategies. Learn about driving sales with micro products, paid advertising, and maximizing sales through strategic email marketing. Discover insights into streamlining workflow with high-quality tools for efficient content creation.

The podcast covers website restructuring for SEO and user experience, comparison of web page building tools, technical SEO enhancements and content strategy, SEO optimization through themed podcasts, optimizing podcast integration for lead generation, platform switch considerations, and navigating website challenges and weekend plans.

I share my experience using AI tools to dictate and create sales emails for a hot tub chemical. I discuss using Descript to transcribe voice memos and ChatGPT to edit and format the emails, emphasizing the efficiency and effectiveness of this process. The outcome was positive, with successful sales results, and I plan to continue using this method. If you have any questions, email me at matt@moneylab.co.

I explore creating an SEO maintenance process with Semrush, focusing on fixing broken links, disavowing toxic links, and improving internal linking. I also discuss social media strategies to boost page visibility. I'm dictating a three-part email sales series for our hot tub chemical, Weekly Cleanse. The emails will explain the product, share customer testimonials, and include a last-chance reminder for a BOGO sale. This process aims to create engaging, effective sales emails. Email me at matt@moneylab.co with any questions.

I'm working on creating a weekly (or possibly monthly) process for SEO maintenance. This will cover tasks like improving SEO, backlink building, and technical stuff. I use Semrush as my main SEO tool, having switched from Ahrefs because I prefer Semrush's interface and all-in-one functionality.My focus includes fixing broken links, such as affiliate links, internal links, and external links. I use Lasso for affiliate links to check if anything is out of stock. I also plan to disavow any new toxic links that come up via Semrush and whitelist good ones. Addressing audit errors flagged in the weekly Semrush audit, like HTML-to-text ratios or duplicate title tags, is another key task. I'm also exploring backlink outreach by reaching out to companies to get on their resources page, which involves creating a good template and emailing a set number of companies each week. Recovering old links by reaching out to site owners to update outdated links or recreating content for old URLs is also part of the plan. Additionally, I'll be using tools like Link Whisperer to create internal links to orphaned posts.Improving our social media strategy to drive traffic and potentially "goose" pages that need a boost is another area I'm considering. This might involve promoting specific posts via email, ads, or social media. This is the initial process, and I'll refine it over time. If you have any SEO maintenance tasks that work well for you, I'd love to hear about them. Email me at matt@moneylab.co. If you share something useful, I might include it in my process and discuss it in a future episode.