iDigress with Troy Sandidge

With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now. Now, with everything going on and people demanding stories and be more vulnerable, the brands, the businesses that are growing are the ones who are telling the best stories. Why is that? Because they are applying the Four E's being engagement, exclusivity, experience, and emotion. We're getting away from the Four P's and moving to the Four E's.This is the new level of Growth Marketing. Well, Growth Marketing sounds a lot like Digital Marketing and it is. It's just Digital Marketing with the intent focus of making a profit and sustainable revenue.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Think for a moment about your personal values.How much do those values shape your view of the world?How much have they influenced your decisions?Have they changed your life? Your values, whether you realize it or not, are truly steering the ship of your future. Values play a vital role in every decision you make and are an essential piece of your personal identity. In fact, many of your daily decisions are most likely value-based.All these different things are based on your identity and set up your series and sub-series of values.Everyone says "give value" but what does that even mean in business? There's an art to presenting value in a way for people to interpret it the way you want them to. And there’s a science to keeping it in such a way to convert that interpretation into infatuation for awareness to be converted into action for your business to be successful.In this episode, we will tackle all things value.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Quick question, do you want money? Do you find yourself saying you need more sales? Well it can be a tall order trying to generate more money for your business, especially consistently. There is “secret hack or gimmick” to it. However, there is a proven blueprint that can help you get more conversions that can lead to sustainable profitability.There are conceptual frameworks in place based on psychology, sociology, strategy, algorithm, basic human behavior and needs, messaging, positioning, and applying active listening to help us generate the revenue we want!Applying L.E.A.D.S.• LeadGen• Engagement• Authority• Demand• SalesAnd the benefits of this framework are to help you:• Leverage Language To Launch• Educate & Entertain To Enchant• Attract & Amplify To Activate• Dream Big & Distinguish Yourself To Drive• Share Frequently & Support Often To ShineBy applying L.E.A.D.S., we can increase our money by increasing our leads generation process and systems to convert more efficiently and effectively.You can watch my presentation on using the L.E.A.D.S. Generator Blueprint to close more deals here.Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales.A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers.How do we become more direct with our messaging, branding, positioning, marketing, and selling? If people don't know what you want...If people don't know what you do...If people don't know what you offer...If people don't know the problem that you solve...If people don't know you exist...You can't make any money.You can't grow a business.You'll never win.You need to be direct and broadcast who you are.Make the ask.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy  

We have a fascination with basketball. March Madness is  a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to determine who will become victors.  How does the art of basketball help you with growing your business?  Are you strategic enough? (Coach)Do you have the vision? (Point Guard)Can you hit it from deep? (Shooting Guard)How are you in close range? (Power Forward)Can you stand your ground and finish? (Center)Let's talk about practice... Practice?Yes, practice!Do you have that mamba mentality?How bad do you want to win?How much worse do you hate to lose?Tune in to find out.#####Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress#####Looking for direction in your business?Searching for clarity in your messaging?Having difficulty connecting to your target audience?Wishing you had a roadmap to navigate platforms & trends?Looking to systemize your marketing to reach your destination?If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!#####Connect with Troy:Follow Troy on Twitter: Twitter.com/FindTroyConnect with Troy on LinkedIn: LinkedIn.com/in/FindTroySubscribe to Troy's YouTube Channel: YouTube.com/FindTroyLooking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

What is the future of marketing?Where is marketing going?How should I market in 2021?Technology is changing.Socioeconomics is changing. We're living in a pandemic.This all influences consumer habits and, consequently, marketing. People have pushed the Four Ps forever.The future of marketing is going to drop the Four Ps (Product, Price, Place, and Promotion) and elevate the Four Es.This new approach to the customer value proposition embodies Engagement, Exclusivity, Experience, and Emotion. More on this in Ep10, #Future #####• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy 

You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias.Here's what you don't read or hear about a lot: You rarely hear the story of the person who quits their well-paying job, takes out a massive loan and goes bankrupt. But guess what? It happens all the time. Businesses don't die with a roar. They usually die with a whimper quietly when no one is looking.There's risk in starting a business. There's risk in telling your story. Because the outcome may not be what you originally thought, and that's a hard pill to swallow.People telling tall tales of success from the stage talk about all these amazing things. They may tell you, "Yeah. I failed five times, 10 times, 25 times. But on the 26th time, I made it." They skim through that period of failure. That period could have been one year. That period had been 10 years. That period could have been 45 years of sacrifice.That's what I want to talk about in this episode: Risk. We don't talk about risk enough when it comes to business. We don't talk about risk enough when it comes to marketing. So, I think it's time we talk about it. This is episode number nine, #Risk #####Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress#####Looking for direction in your business?Searching for clarity in your messaging?Having difficulty connecting to your target audience?Wishing you had a roadmap to navigate platforms & trends?Looking to systemize your marketing to reach your destination?If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!#####Connect with Troy:Follow Troy on Twitter: Twitter.com/FindTroyConnect with Troy on LinkedIn: LinkedIn.com/in/FindTroySubscribe to Troy's YouTube Channel: YouTube.com/FindTroyLooking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business. #####Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress#####Looking for direction in your business?Searching for clarity in your messaging?Having difficulty connecting to your target audience?Wishing you had a roadmap to navigate platforms & trends?Looking to systemize your marketing to reach your destination?If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!#####Connect with Troy:Follow Troy on Twitter: Twitter.com/FindTroyConnect with Troy on LinkedIn: LinkedIn.com/in/FindTroySubscribe to Troy's YouTube Channel: YouTube.com/FindTroyLooking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want.In trying to achieve the results that you want, you need to start with reverse engineering.What are your revenue goals?What is the deadline you want to put on that?What are you currently making in revenue?Do you have the capacity?Do you have a team?Do you have the time and ability to learn, or do you have the capabilities to outsource and delegate?What do we have to work with?How would you rate yourself?How would current customers rate you?How would your community rate you?You see, we need to analyze all of this and put it together to create certain benchmarks and milestones. You need to know where you are the strongest and where you are the weakest. You can then start the outline to create a strategy to fortify and implement a system. And under that system, add structure and analysis and put all of that together to move things forward.This is episode number seven, #MarketingSystems #####Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress#####Looking for direction in your business?Searching for clarity in your messaging?Having difficulty connecting to your target audience?Wishing you had a roadmap to navigate platforms & trends?Looking to systemize your marketing to reach your destination?If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!#####Connect with Troy:Follow Troy on Twitter: Twitter.com/FindTroyConnect with Troy on LinkedIn: LinkedIn.com/in/FindTroySubscribe to Troy's YouTube Channel: YouTube.com/FindTroyLooking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

The reason behind your brand's existence matters more than it ever has. If you do not define your purpose, you may have a few winning months, quarters, and maybe even years. But you will not win the race. At least not with today's consumers. Let your purpose be the engine for your growth.This is episode number six, #Purpose #####Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress#####Looking for direction in your business?Searching for clarity in your messaging?Having difficulty connecting to your target audience?Wishing you had a roadmap to navigate platforms & trends?Looking to systemize your marketing to reach your destination?If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!#####Connect with Troy:Follow Troy on Twitter: Twitter.com/FindTroyConnect with Troy on LinkedIn: LinkedIn.com/in/FindTroySubscribe to Troy's YouTube Channel: YouTube.com/FindTroyLooking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.