Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales.
A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers.
How do we become more direct with our messaging, branding, positioning, marketing, and selling?
If people don't know what you want...
If people don't know what you do...
If people don't know what you offer...
If people don't know the problem that you solve...
If people don't know you exist...
You can't make any money.
You can't grow a business.
You'll never win.
You need to be direct and broadcast who you are.
Make the ask.
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