iDigress with Troy Sandidge

We can map out the life you want to live and the business you want to build.We'll remove anything you don't like and you can add on as you see fit.But here's the thing: We can't build it all at once.So think of it like a jigsaw puzzle.First, we need to know exactly what the final picture looks like. This is called strategy mapping.Then all we have to do is put it together piece by piece. This is strategy execution.Some pieces will focus on business. Some pieces will focus on marketing. Some pieces will focus on growth. Some pieces will focus on social media. Some pieces will focus on branding. Some pieces will focus on community. Some pieces will focus on mindset, and so forth.All of these pieces together will complete the vision you so desperately want to build through your business.You see, I have strategy solutions that focus on each one of these pieces individually but are also stackable.In stacking these strategy solutions, we'll accelerate the completion of the vision that you want for your business and for yourself.If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Strategy is power.Strategy leads to growth.Strategy leads to revenue. Strategy leads to sustainability.Strategy leads to scalability.Strategy leads to success.Ask yourself, what's your strategy?If you hesitated, you might not have an effective one.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

People are tired of buying a course because sometimes it puts you in a box and it doesn't work exactly for you.If you think back to how people work out, they make a tailor-made program for your body type, for your DNA. How you wake up, how you go to sleep, how you eat every different thing, they got to make it very tailored to you for, to make it work for you.And that's just your physical health. Let alone your business, let alone how you think.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one.When I hear the word resilient, I just hear 'pulse.' When everything goes wrong, when you lose a loved one, when you're dealing with COVID, when you lose a job, when things don't go your way, you still got that pulse in your heart. That means you're literally the embodiment of resiliency. So when it's dark as, 'I don't know what,' you get a heart still beating, that is the rollout reminder, constantly. Every moment you take a breath is telling YOU are the definition of resiliency. So if this thing (heart beating) can keep going, I've got no excuse not to. Enjoy this PT 1 with me sharing my story with Toi Sweeney, Founder & CEO of the Well Dressed Brand. Remember, the square root of impossible is me.Get more into this discussion on episode 22 #ImpossibleYou can listen to the full episode at Facebook.com/WellDressed11#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

You are destined for greatness and failure is part of the journey to greatness.Did that give you chills? Are you pumped? Are you excited?We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you wants to be great.But here's the thing, we sometimes don't realize what is required to be great. Greatness requires internal transformation. Transformation is the by-product of survival instincts. Survival instincts are activated through great resistance and obstacles. We are navigating through a great season of resistance and challenges, but through that, we'll activate our survival instincts. And from that, we will transform and achieve greatness. #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

What do we need to shift our mindset?How do we get started?  Why do we need to focus on our mindset?How do I market myself? I need to make money right now. I feel defeated.Know your worth, know your value. Knowing your value, and tying that into your "WHY" is a really important mindset shift. You need to hold true to your price and really pitch the impact of your "WHY."Whatever you're thinking, you are worthy of the price of the product or service that you offer.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

When you think about marketing, you'll definitely run into a cement wall because there are so many different marketing strategies out there. Marketing strategies obviously change quarterly, or annually. What worked in 2019 didn't work in 2020. And what was working in 2020, probably isn't going to work in 2021.Even if you have a successful business, your marketing plan actually needs to change and be reviewed and updated. However, there's only so far you can plan ahead because there are so many things that skew the data, and the algorithm changes all the time.Marketing strategies are always changing, always evolving.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

On July 16th, 2020, tweets appeared in the name of some of the most high-profile and powerful figures in the world from hundreds of accounts to tens of millions of followers and all containing the same message. From the accounts of former president Barack Obama and apparent offer to double any donation of a thousand dollars sent in Bitcoin.In the words of the tweet to give back to the community, this was the work of a hack on an enormous scale. The corporate accounts of tech giants, like Apple, Uber, Cash App, were also hit, even some of the world's richest figures including Bill Gates, Elon Musk, and Jeff Bezos. Most of the tweets were quickly deleted as Twitter began an investigation, but experts say it's possibly the most significant hack that any social media platform has seen.Between two-factor authentication, password management, having a list of all the people who have access to all these different things, establishing proper  protocols to protect their phones and IP address, and all this stuff. How easy, with all that being said, it is to just infiltrate. It wasn't just like a funny little tweet on someone. They were capturing Bitcoin, which is one of the most untraceable currencies today.Livestreamer and social media expert Eddie Garrison participated int his immediate "Ask The Strategy Hacker" style episode to talk about what brands can do to manage their communications, social media, email, and digital assets better to avoid being hacked and how important it is to have a crisis communication plan in place.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comWatch Eddie Garrison's full live stream interview with me: Twitter Hacks Of Verified Social Media Accounts#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

There are levels of failure. With failure comes the responsibility to address mistakes, address things that are in your control, and things that are not in your control.Even if it wasn't necessarily your fault, there's always some room for improvement. There's always room for growth. If one idea doesn't work, there are millions more. If one door closes, there are millions more. The only thing that will stop you from eventually achieving the success that you want is if you stop keep moving, keep building, keep progressing, never stop trying, adjust to setbacks, and pivot accordingly.If we just remain positive and work through challenges, most things will work out if it is meant for you. Part of the reason that we have to deal with failure and look at it through a certain lens and that sometimes the result of failure is literally because of our ignorance or because of our own doing, because we're pushing ourselves against a wall that is not meant to be broken because that is not the path we're meant to be on in the first place.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

Anybody can tweet something out, but not everybody is willing to have people read out your tweets and ask you to explain in more detail. For those who don't know, I am a Twitter power user. I literally live on Twitter! Luckily for me, marketer Julie Lichtenberg gets to play the game of Ask The Strategy Hacker [Twitter Edition]. She asks quite a few questions centered around various tweets from the truth about marketers to community building to some of my biggest pet peeves in the industry, and more.Snippets from some of the tweets are:• "Too many focus on follower count, engagement numbers, views, likes, and shares. If you want community, it has to be natural."• "Community plus relationships plus connection..."• "Are you trying to grow your business, or just look like you're growing your business. "• "Don't blame the audience for your bad content."Let's dive into live Q and A!Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comWatch Julie's full live stream interview with me: Grow, Grow, Grow Your CommunityLearn more about the American Marketing Association Puget Sound, a 501(c)3 non-profit organization, serving marketing professionals in the Seattle-Tacoma metro area since 1944!#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy