iDigress with Troy Sandidge

Swagger is such a powerful word, and yet it's frequently misconstrued.The way I see it, businesses, brands, and people with a certain level of swagger typically win.And who doesn't want to be a winner?But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams?Swagger is imperative to win. Swagger separates you from the competition.Swagger makes you memorable. When you're memorable, you stay top of mind.But the key is to make sure you "keep that same energy" at every interaction point with a customer, fan, advocate, prospect, employee, client, etc.This episode breaks down the importance of swagger and how it is essential to the growth and development of your business, positioning, power, community, and ultimately your business or brand legacy. #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

When is the last time you looked at your customer journey through the eyes of your ideal customer? Is your journey optimized and systemized to give the right value at every stage? Are your marketing, branding, SEO, and selling initiatives in alignment with where you are in your business right now? Some businesses' customer journeys and initiatives are stuck on awareness mode when they need to switch to sales, acquisition, and conversions mode.Let me share with you a 5-point customer journey blueprint that you can modify to fit your current situation. I'll then show you how to expand your marketing and sales tactics and effectiveness using your actual customers. We'll also debunk some myths many businesses are still doing that are costing them sales, repeatable buyers, and causing them to fail. Businesses that achieve high-level sustainability and scalable success use various strategies and techniques I cover in this episode to grow. Take a listen and adjust your business strategy accordingly.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding and how you articulate yourself and how you position yourself and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.If you know that your business is stopping pain, you want to push that pain as hard as you can. And then you hit them with the solution on the other end of the stick.If you're creating joy, you want to make that joy feel so well that they will see it. Your consumers will want to be happy. It's going to take away all the pain and it's going to give them all the joy. They're getting that dopamine hit. You're speaking right to them because they're going to get joy. They're going to get happiness and that is their expectation.So understanding if you provide the chocolate cake or you provide the Tylenol, is a big thing to understand in the roadmap, to the growth and the success and the longevity of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroybhouse @FindTroy 

There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer.Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable.You have to keep going. This is the part where you must simply have conviction and have the understanding while possessing the patience to trust your skillset, to trust your ability, to trust yourself, to trust that what you want will manifest in time.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy.Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you so much time, money, effort, and energy.If you're in the value game business, you're giving value, and whatever you put out there, people  are either qualifying or disqualifying themselves from taking the next action or subsequent action. The value is going to help them understand where they want to go.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want. All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions of building brand equity, growing your business, establishing as a thought leader, as a strong presence within your industry, your clients, or consumer base, whatever it might be, and it doesn't do that, will fail. It's not working efficiently. It's not working effectively for the intent and purposes of why you're doing it.Remember, we got to always be creating, but creating is only part of the journey. We have to couple that with creating content that connects. It is not enough to create good content consistently.Let's celebrate when our content:Connects to peopleConvinces others of our worth and truthCommands attentionControls the narrative of our brand equityConverts people into believers of our skills and buyers of our products or servicesCompliments all the hard work we do behind the scene#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things: Growth MindsetGrowth MarketingGrowing Your MoneyIn this episode, you will get the three strongest techniques I give to my clients to master each one of these modalities.• The C.L.O.V.E.R. Business Framework™ to activate a growth mindset.• The D.A.R.T. Marketing Methodology™ to accelerate growth marketing.• The L.E.A.D.S. Generator Blueprint™ to grow your money.All of which will contribute to achieving growth in your business!And if you listen to the end you will receive information on how to get a free ebook coupled with the video presentation version of this episode to help you grow your business even more!Watch my presentation covering my trademarked frameworks and systems to grow your business.Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a process to nurture your customers before and after they buy your product or service.This episode is taken from a Clubhouse workshop that Troy Sandidge implemented under the Strategy Hackers Academy.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around selling.As a brand or business, your positioning and presenting of what you do should feel like offering a cold glass of water to someone in the middle of the desert. They must have it. No questions asked. The sales process should be a no-brainer under the right conditions, positioning, and message. #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which will revolutionize you and your business that will reap 10x to a 100x ROI for a long time.Honestly, it is time to stop caring about what people can't see (pertaining to your vision) or understand (pertaining to your goals) and start investing. Are you actually doing everything that you can to help grow this business? The last time I checked, you didn't want this to be a hobby. So if you're in business, you're going to have to make money. And to make money, you're going to have to learn how to sell efficiently and effectively. If you want this business to be successful as bad as you want to breathe, if you want to achieve that vision, if you are sick and you're tired of business not scaling, you're going to have to optimize your selling process.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy