iDigress with Troy Sandidge

This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base.  I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now.I will also be making a special announcement and sharing some exclusive insights on some upcoming episodes of iDigress.Please don't forget to leave a review of this podcast if it has brought you value for you and your business!Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtSee what the HubSpot CRM can do for your business at HubSpot.comListen to Part 1: How To Apply Behavioral Science In The Minds Of Your Customers To Increase Your Profit Margins.Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

If you are trying to market and sell something, you are in the behavioral science business.Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow.If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail.This episode will breakdown:What is behavioral science and why should I careHow can a business incorporate behavioral science, economics, and psychology to better performance and resultsHow to use the E.A.S.T. framework to be on top of mind with customersHow understanding the M.I.N.D.S.P.A.C.E. framework will  help you understand the nine forces that drive human behaviorThe three ways to incorporate behavioral economics to optimize business operationsBeyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtMore information on E.A.S.T. framework and MINDSPACE framework: thedecisionlab.com• Listen to  Ep 40  to unlock your growth mindset to enable you to apply behavioral science better.• Listen to Ep 34 to optimize your customer journey in your marketing and sales to maximize growth.• Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.• Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?'Understand that number also represent everything you want your business to do for you. And when you have clarity about the cost that comes with the success you want, you then can reverse engineer it into actionable tasks you must achieve daily to get it.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtWatch the video of me talking with Phil Gerbyshak on  Sales & Marketing Processes Debunk'd on YouTube• Listen to Ep 42 on how to negotiate and position your business when it comes to sales.•  Listen To Ep 26 to learn the two-word sales manifesto that will help you accelerate your sales strategy.Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Do you charge by the hour or by the project?Is the sales process the one you chose to implement or is it what everyone else told you that your business had to do?Honestly, are you making the money, getting the business, generating the leads and opportunities you want?If you hesitated or your answer is no, it might be time to sincerely change some things.In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business. It's one thing to give value, but do you provide value for time or value for results? There is a difference.If you want to achieve new growth in the comings years, there comes a time where you must get out of your comfort zone when it comes to pricing, positioning, sales conversations, and being extremely confident and unwavering in your business model and deliverables.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtHear Chris Do's  video on  Pricing Positioning & Not Charging Hourly on YouTubeBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to win!This episode will take previous  iDigress episodes regarding how to sell and incorporate lessons and methodologies we can learn from Olympians to make our sales process more efficient, increasing the odds of winning the hearts of new customers.Learn how to create a R.O.W.E. and expand the concepts within my D.A.R.T. Marketing Methodology™  for your business and sales process to be successful.Beyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtThis episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How Agencies Can Build Amazing Advertising Campaigns For Clients" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Allen Kay.Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Do you believe you can achieve a level of growth you've never seen?To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind.But you have to elevate your growth mindset in order to reach that higher level of growth and success.This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my  C.L.O.V.E.R. Business Framework™ to obtain it within your business process and infrastructure consistently."The potential within us is limitless - we usually create our own limits." — Dr. John C. MaxwellBeyond The Episode Gems:Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtThis episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Achieve And Maintain A Growth Mindset For Your Agency" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Jairek Robbins.Learn the 3 Modalities To Grow Your Business: Audio Version | Video VersionBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Quantity vs Quality. Content Creation vs Content Distribution. Value vs Volume. Which combination would you focus on for your business? Social media marketing? Will work for your audience? It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how many times that piece of content can be repurposed among various distribution channels.Beyond The Episode Gems:Book referenced: Six Second Stories by B. Rain BennettFree tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awtThis episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Weave Great Storytelling Throughout Your Marketing" from the Agency Accelerated Podcast with host Stephanie Liu interviewing former Chief Evangelist at Apple and current Chief Evangelist at Canva, Guy Kawasaki.Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right?Which one would you consider yourself? Jack of many trades or master of one?But my real question to you is, have you heard the full quote?In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability.Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff.But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is your brand perception and experience among those who engage with your brand? Are you generating enough money through your current brand positioning? And how well does every layer of your brand resonate?Understanding and reassessing what your brand equity is while checking if it is in alignment with what you need to achieve is critical to how your business shows up and converts. If you recall my episode about the relationship status  of B.A.E. among your customers, then this is the next level masterclass around that core point.It's all about trust. If you have the trust of your customers, clients, network, community, you can stay (and scale) in business.In today's episode, I'm going to reference a study to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond.Read my free course on Social Media Pulse on how to Earn The Trust of Your Audience.Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

If a client says yes and signs but reneges...If a client says yes but ghosts you...If a client says no...Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you.We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it.Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking.This episode breaks down the mindset, tenacity, patience, poise, and persistence required to be successful at anything in business, from marketing to sales to branding to network and just running your business in general. I will use a simple analogy to convey a big message, so be prepared to go on a mental journey!Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy