The Association Podcast

On this episode of The Association Podcast, we welcome on the founders of Association Latinos! We discuss their journey from an Association Forum Conversation Circle to a registered non-profit organization that has been growing and thriving through the efforts of dedicated volunteers.From the beginning, Association Latinos has fostered a close-knit community where everyone is there to support and lift each other up. The group is also dedicated to advocating for the underrepresented LatinX community in the association space, providing resources to help their community grow and succeed in their careers. With the growing trend of non-profits popping up to support underrepresented groups in the association space, Association Latinos is leading the charge in creating a more inclusive and diverse industry.Join us as we dive deeper into the story of Association Latinos and learn about the power of friendship, trust, and community in driving success. Follow their LinkedIn page and help them reach their goal of 1,000 followers by the end of 2022!https://www.linkedin.com/company/association-latinos/ 

Thad Lurie, CAE, CIP, Chief Information and Engagement Officer at ISPOR, joins The Association Podcast to share his perspectives as a current association executive and former consultant on the role of the association CIO today and in the future. We get into approaches for budgeting projects, hiring, and different organizational personalities.

Brendan Wilson, International Marketing Program Manager at the Food Export Association of the Midwest joins The Association Podcast to talk about connecting members and constituents worldwide by segmenting their customer journeys,  match-making at events, and fulfilling their mission to help small businesses grow.

Norma Castrejon, CAE, joins us on TAP for an awesome conversation about her experiences as an association professional in IT and project management and what she's now doing as a Senior Consultant at DelCor.  We also hear the inspiring story of how she and others founded the non-profit, Association Latinos, to advance the Latino presence in associations. https://www.associationlatinos.org/ https://www.linkedin.com/company/association-latinos/  

On this episode of The Association Podcast, we welcome our new resident co-host, Gretchen Steenstra of Delcor Solutions! We introduce a couple of new segments including a "spin the wheel" where we explore topics and experiences in the association market.

On this episode of The Association Podcast, we are excited to be joined by Amber Winter, CEO of Web Courseworks.  Amber was recently promoted to CEO so we get to hear about that, what the current and future state of online learning looks like, and how Web Courseworks is innovating by looking at the corporate space and using AI and machine learning to make things easier for users.www.webcourseworks.com

On this episode of The Association Podcast, we're talking about brand messaging. We welcome Mark Hayes, Vice President of Communications from the Farm Credit Council. Despite being a small staff, Farm Credit Council is amazing at leveraging its communication and social channels to deliver targeted messaging to specific, intended audiences. We get to hear about how they differentiate themselves from similar organizations and how their members are the key to the authentic brand story when delivering targeted communications.

It is ASAE Annual week! We are so lucky to welcome Debra Zabloudil, Vice President of Learning at ASAE, to fill us in on the much anticipated Annual Meeting and ASAE learning initiatives moving into 2023.  We talk about what to expect this year, some of the things event planners have to consider in this post-Covid era of in-person events, and how ASAE has adapted its content to meet the needs of members and attendees after learning so much over the past couple of years.www.associationbriefings.com/podcasts

We are back from summer vacation, and we have a fantastic guest on TAP.  Sue Bertrand, former Deputy Executive Director & COO at Illinois Association of School Business Officials, joins The Association Podcast to talk about personas, marketing automation, and developing an atmosphere at your organization.

One of the best and most inspiring discussions we've had, to date. Chris Busky, CAE, CEO of the Infectious Diseases Society of America talks to us about a view from the front lines of the COVID 19 pandemic. We hear about how his staff's tireless effort and incredible collaboration with their members saved many lives.  Talk to our friends at Association Briefings to get started with your association's podcast!  Visit www.associationbriefings.com/podcasts!