The Association Podcast

On this episode of The Association Podcast, we welcome Dave Caruso, Co-Founder, President, and CRO of HighRoad Solution, to hear about his background and the evolution of HighRoad from an email marketing provider to their current focus on marketing automation strategy and integrations. We discuss the importance of channel strategy, building integrations and partnerships with other companies in the industry, and the need for companies to stay up-to-date with the latest technology and trends to provide the best possible experience for their customers. We also touch on the concerns surrounding the rapid adoption of AI and the importance of human intervention in its use.

On this episode of The Association Podcast, we welcome Colby Horton and Frank Humada from Association Briefings to discuss how your association can use podcasts to reach their specific audience segments. Colby and Frank share tips for creating a great podcast for your association to spread industry expertise and reach emerging professionals to help them learn and engage with your organization.www.associationbriefings.com 

On this episode of The Association Podcast, we welcome Tom Lyons, CIO of the American Society for Microbiology. We dive into the topic of leveraging investments in technology to drive organizational growth and success. Tom shares insights on how to use systems in a usable way, personalize experiences and increase engagement while still using data responsibly. We also discuss the AMS as the system of record and the importance of ensuring that it talks to other systems in a seamless manner to avoid silos. We also discuss the role of the CIO and how they can help organizations navigate data governance and make better use of technology to build a strong organizational culture.

On this episode of The Association Podcast, we welcome Jenna Goins, MS, MBA, CAE, Director of Membership & Marketing at NACUFS, to discuss all things member experience. We dive into the importance of member onboarding, the nuances between trade and professional organizations, and how leaders can align their technologies to support member onboarding, engagement, and retention. We also discuss the challenges organizations face when it comes to engaging at-risk members and the strategies that have been successful in keeping them connected.

On this episode of The Association Podcast, we welcome Chris Gloede, Chief Consultant at Ricochet. We dive into the topic of associations catching up with the latest technology and how they can stay ahead of the curve. We'll discuss the potential of using advanced language models like ChatGPT to enhance member engagement and streamline operations. We also cover strategies for securing budget from your board of directors and adjusting your technology roadmap to align with your organization's goals. https://ricochetadvice.com/ 

On this episode of The Association Podcast, we welcome on the founders of Association Latinos! We discuss their journey from an Association Forum Conversation Circle to a registered non-profit organization that has been growing and thriving through the efforts of dedicated volunteers.From the beginning, Association Latinos has fostered a close-knit community where everyone is there to support and lift each other up. The group is also dedicated to advocating for the underrepresented LatinX community in the association space, providing resources to help their community grow and succeed in their careers. With the growing trend of non-profits popping up to support underrepresented groups in the association space, Association Latinos is leading the charge in creating a more inclusive and diverse industry.Join us as we dive deeper into the story of Association Latinos and learn about the power of friendship, trust, and community in driving success. Follow their LinkedIn page and help them reach their goal of 1,000 followers by the end of 2022!https://www.linkedin.com/company/association-latinos/ 

Thad Lurie, CAE, CIP, Chief Information and Engagement Officer at ISPOR, joins The Association Podcast to share his perspectives as a current association executive and former consultant on the role of the association CIO today and in the future. We get into approaches for budgeting projects, hiring, and different organizational personalities.

Brendan Wilson, International Marketing Program Manager at the Food Export Association of the Midwest joins The Association Podcast to talk about connecting members and constituents worldwide by segmenting their customer journeys,  match-making at events, and fulfilling their mission to help small businesses grow.

Norma Castrejon, CAE, joins us on TAP for an awesome conversation about her experiences as an association professional in IT and project management and what she's now doing as a Senior Consultant at DelCor.  We also hear the inspiring story of how she and others founded the non-profit, Association Latinos, to advance the Latino presence in associations. https://www.associationlatinos.org/ https://www.linkedin.com/company/association-latinos/  

On this episode of The Association Podcast, we welcome our new resident co-host, Gretchen Steenstra of Delcor Solutions! We introduce a couple of new segments including a "spin the wheel" where we explore topics and experiences in the association market.