The Association Podcast

Jake, Ben, and Gretchen discuss their experiences at ASAE Annual 2023 on this episode of The Association Podcast. We discuss the shift in focus from socializing to networking with prospects and customers and share our personal highlights and challenges from the conference, including the importance of creating a welcoming environment for new attendees. We also get into the evolving nature of the industry and the impact of new technologies, particularly AI. 

On this episode of The Association Podcast, we have Matthew Montoya, Senior Channel Marketing and Enablement Manager at Constant Contact. Matthew shares his background and how he got involved with Constant Contact through the association space and discusses the evolution of email marketing, including the use of generative AI. We talk about the importance of personalizing content and leveraging generative AI, particularly for smaller staff organizations, and discuss the value of relevancy in email marketing and the potential revenue tied to each contact. 

On this episode of The Association Podcast, we have an interview with Economist, Consultant, and Senior Contributor at Forbes, Bill Conerly, who has written about the impact of a recession on associations and trade shows. We discuss the challenges associations face in predicting revenue and staying in touch with members, particularly those who are not regular attendees. We also get into the importance of cultivating data around members and staying in touch with them to understand their business needs and potential impact on revenue. Our conversation also covers the potential impact of a recession on membership in associations, programming, AI, and hybrid events.

On this episode of The Association Podcast, we welcome Ron Mark Moen, CIO of the American Society for Clinical Pathology. We discuss the role of CIOs in the association market, the qualities that make a good CIO, and how to bridge the gap between technical teams and the business side of an organization. We also get into the challenges of adopting new technology, the importance of empathy and expertise in serving customers, and the importance of feedback, integrity, and transparency in building high-performing teams.

On this episode of The Association Podcast, governance expert Jeff De Cagna discusses the need for association boards to become more active and intentional in guiding their organizations into the future. We discuss the flaws in the current system of association boards and the need for them to adapt to changing circumstances. The conversation also touches on the impact of the COVID-19 pandemic on board decision-making and the introduction of generative AI into the system. Jeff emphasizes the importance of having a thoughtful conversation about the implications of technology use in associations and staying objective when exploring new technologies. Check out the links below for more from Jeff!Jeff's Articles on AuthoryJeff's LinkedIn ProfileJeff's April 4 Open Letter on Generative AIRegister for Jeff's May 10 session on Generative AI (Association staff only)

On this episode of The Association Podcast, we welcome Dave Caruso, Co-Founder, President, and CRO of HighRoad Solution, to hear about his background and the evolution of HighRoad from an email marketing provider to their current focus on marketing automation strategy and integrations. We discuss the importance of channel strategy, building integrations and partnerships with other companies in the industry, and the need for companies to stay up-to-date with the latest technology and trends to provide the best possible experience for their customers. We also touch on the concerns surrounding the rapid adoption of AI and the importance of human intervention in its use.

On this episode of The Association Podcast, we welcome Colby Horton and Frank Humada from Association Briefings to discuss how your association can use podcasts to reach their specific audience segments. Colby and Frank share tips for creating a great podcast for your association to spread industry expertise and reach emerging professionals to help them learn and engage with your organization.www.associationbriefings.com 

On this episode of The Association Podcast, we welcome Tom Lyons, CIO of the American Society for Microbiology. We dive into the topic of leveraging investments in technology to drive organizational growth and success. Tom shares insights on how to use systems in a usable way, personalize experiences and increase engagement while still using data responsibly. We also discuss the AMS as the system of record and the importance of ensuring that it talks to other systems in a seamless manner to avoid silos. We also discuss the role of the CIO and how they can help organizations navigate data governance and make better use of technology to build a strong organizational culture.

On this episode of The Association Podcast, we welcome Jenna Goins, MS, MBA, CAE, Director of Membership & Marketing at NACUFS, to discuss all things member experience. We dive into the importance of member onboarding, the nuances between trade and professional organizations, and how leaders can align their technologies to support member onboarding, engagement, and retention. We also discuss the challenges organizations face when it comes to engaging at-risk members and the strategies that have been successful in keeping them connected.

On this episode of The Association Podcast, we welcome Chris Gloede, Chief Consultant at Ricochet. We dive into the topic of associations catching up with the latest technology and how they can stay ahead of the curve. We'll discuss the potential of using advanced language models like ChatGPT to enhance member engagement and streamline operations. We also cover strategies for securing budget from your board of directors and adjusting your technology roadmap to align with your organization's goals. https://ricochetadvice.com/