
The Most Important Question
Science for people who give a sh*t.
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Latest episodes

Nov 5, 2021 • 12min
Issue #254: Delete Your (Face)Book
This week: Checking in on COP; How is this still happening?; An Impossible evaluation; Digitizing Medicade; Facebook is deleting your face; Did Big Oil lie in front of Congress?Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Nov 1, 2021 • 13min
Issue #253: Here’s The Deal
This Week: Biden's agreement, revealed; Why vaccinating kids matters for everyone; Plant-based meat emissions questioned; Public health's original sin; Fixing FacebookFind links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Nov 1, 2021 • 1h 7min
124. Birth Control 2.0
In Episode 124, Quinn interviews Dr. Elizabeth Ruzzo, a brilliant human geneticist who left the world of academia to launch adyn, her effort to help women find the best birth control for their unique bodies.Family planning affects everybody – whether they use it themselves or not. With 200 forms of birth control to choose from, you’d think women would be able to easily find an option that didn’t make them feel like hot trash garbage -- but you’d be wrong.In 2021, genetic testing means we can make this process much, much, much easier. Enter adyn. Family planning is (wait for it) more or less ignored by medical research, but adyn’s goal is to address that disparity head on and usher in a new age where women don’t have to experiment with 43 different forms of birth control until they (maybe) find one that doesn’t cause side-effects ranging from depression to blood clots and worse. Listen in as Elizabeth describes a world where a simple and private genetic test shared with adyn can lead to a medicine that gets the job done but doesn’t ruin your day, every day.Today’s episode is brought to you by Avocado Green Brands, where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. Find out what it means to sleep organic at AvocadoMattress.com.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.Important, Not Important Book Club:https://bookshop.org/shop/importantnotimportantLinks:adyn’s websiteSign up for Early Access to Adyn's Birth Control Test and get free shipping (and the chance to get other rewards)Adyn on TwitterAdyn on InstagramElizabeth Ruzzo on LinkedInElizabeth Ruzzo on TwitterConnect with us:Subscribe to our newsletter at newsletter.importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comArtwork by Amrit PalImportant, Not Important is produced by Crate Media

Oct 25, 2021 • 25min
123. Snapchat Runs for Office
In Episode #123, Quinn gets a masterclass on Snapchat AND running for office with RFS co-founder, returning guest, and our favorite human alive, Amanda Litman!Amanda’s helped thousands of progressive young people run and get elected to office across the country. Now, she’s here to tell us how Snapchat can further save democracy, thanks to its fancy new partnership with her org. Snap it! (I don’t know if that’s what the kids say -- I’m so sorry)Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comLinks:How to run for office -- through Snapchat!Amanda on TwitterRun for SomethingEpisode #60: “Why You Should Run for Something in 2020”Connect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Oct 25, 2021 • 13min
Newsletter #252: What Comes After Manchin
This Week, Summarized: Moving on from Manchin; Kids shots; Forever chemicals regulated (finally); Google vs. IranGet Action Steps and more at newsletter.importantnotimportant.comGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Oct 15, 2021 • 17min
Issue #251: Moderna Made How Much?
This week: climate finance exposed; Moderna’s COVID profits are… a lot; beef’s emissions problem examined; startups for aging, and who gets to write the AI Bill of Rights?Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Oct 8, 2021 • 16min
Issue #250: Bye Malaria
This week: How to reduce methane; America’s out of diapers; COVID questions; A new day against malaria; Food systems examined; How you’re trackedFind links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Oct 4, 2021 • 1h 11min
The First Black Female Space Pilot
We’re bringing back one of our all-time most popular conversations, and not just because it kicks ass. When this interview was recorded back in 2018, Dr. Sian Proctor was almost an astronaut. Now, in 2021, Dr. Proctor has just returned to Earth after becoming the first black, female pilot of a spacecraft. Let’s reflect back on her incredible story and it will become clear how this amazing achievement came to be.In Episode 42, Quinn & Brian ask: What happens when you’re almost an astronaut... and what comes next?Our guest is Dr. Sian Proctor, an explorer, scientist, full-time professor, STEM communicator, and almost an astronaut. Today she joins the show to tell us how we can all help get more women and more people of color into space, one way or another. If you didn’t know – and we weren’t sure – being a white, male military pilot isn’t the only way to get to space! You can be exposed to radiation and get superpowers, become an (evil?) genius who starts their own electric car and space flight companies or become a college-educated engineer, biologist, physical scientist, computer scientist, or mathematician.So we’re still out, but that’s still a pretty wide range of qualifications.Dr. Proctor was so much fun to talk to and so inspirational, and this episode will serve as the booster shot you need to not give up on your dreams (even if your dream is to be the best anti-vaxxer out there because, like most vaccines, it’s completely safe for you and your children). It’s basically like watching The Greatest Showman over and over and over again, but it only takes about an hour, and with less singing.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:A Short History of Nearly Everything by Bill BrysonLinks:Want to be an astronaut too? Check out astronauts.nasa.gov/content/broch00.htmScared of space but still want to be an astronaut? Check out analogastronaut.comFacebook: facebook.com/Dr.Sian.ProctorInstagram: @sian.proctorTwitter: @sianproctorWatch Dr. Proctor on Strange Evidence: sciencechannel.com/tv-shows/strange-evidence/Connect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Oct 1, 2021 • 15min
Issue #249: It's Climate Day in America (I Hope)
This week: It’s Climate Day; How to defeat the next pandemic; Telehealth in red states; Is lab-grown meat a myth; Facebook’s very bad month continuesFind links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Sep 24, 2021 • 17min
#248: How We Deal With Facebook
This week: Manchin wields a dirty pen; Our new COVID rules; Fighting for expanded telehealth; 200 million climate migrants; Even more trollsFind links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media