
The Most Important Question
Science for people who give a sh*t.
Want to feel better AND unf*ck the world? The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week, to help you answer the world's most important question: What can I do?
We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.
"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl
Hosted by Quinn Emmett
Latest episodes

Aug 27, 2021 • 16min
Issue #245: Will The Levees Hold?
This week: Wind NIMBY’s; More nurses, stat; Diabetes on the rise; Evictions; Cybersecurity commitments.Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Aug 23, 2021 • 21min
Mixtape Vol 1: “Why are you vital to the survival of the species?”
Each week we kick off our conversations with the smartest people in the universe with one humble question: “Why are you vital to the survival of the species?”The responses typically range from laughter, modest denial, to audible discomfort. But when the air clears, we typically get some gems of insight that give us a glimpse at how we all have some role to play in our survival as a species. Today, we’re taking a look back to highlight some of those responses and hopefully give us some hope for a better world.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Aug 20, 2021 • 19min
Issue #244: These Are The Easy Wins
This week: Operate from a place of self-awareness; God, we are so bad at math; A half-century later; Drive pediatric cancer research; What’s the future of meat work? TikTok misinformation enters the chat.Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Aug 16, 2021 • 1h 1min
122. We Are The Algorithm
In Episode 122, Quinn has big questions about AI ethics and, like many other situations, is left wondering: was Dr. Ian Malcolm right all along?Our guest is Dr. Rumman Chowdury. She is the director of the Machine Ethics Transparency & Accountability (META) team at Twitter, where she’s helping to build a new ethical backbone into Twitter from the inside out.On every social media platform you interact with on a regular basis, there is some type of machine learning or algorithm determining what you see and how you interact with it. Obviously, that is quite a responsibility to bear. We’ve seen algorithms in the past be straight-up racist, suck people into alt-right conspiracy funnels, and cater to the worst of our human tendencies.These are all running on systems designed by humans – mostly white men – and that shows in the ways that they work. It’s Dr. Rumman’s job to clamp down on the worst of these to make algorithms that perform ethically – and she’s certainly got her work cut out for her.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:Against Purity by Alexis Shotwellhttps://bookshop.org/shop/importantnotimportantLinks:rummanchowdhury.comTwitter: @ruchowdhparity-fund.comstartupsandsociety.medium.comConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Aug 9, 2021 • 1h 1min
121. QueerBrownVegan
In Episode #121, Quinn’s got a fantastic new guest to help answer his favorite question: “What can I do?”Isaias Hernandez – or, as he’s known pretty much everywhere on the internet, Queer Brown Vegan -- shares the mic today. He’s built a massive following using an intersectional approach to reach people through empathy and education.In this series, we look at how young people are using their passions and lived experiences to participate in this transformational moment in history. Isaias exemplifies this by taking his passion for the environment, his frustration with the inaccessibility of academia, and his skill for graphic design, to create the kinds of educational content he wished he had access to when he was younger.Isaias has taken every aspect of who he is and incorporated it into that educational platform. From understanding his own role in the food system, the way that humans are exploited in agricultural systems, and the inevitability of climate change, he looks to his own interests and what makes him unique, then shares it with the world.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:The Red Deal by The Red Nationhttps://bookshop.org/shop/importantnotimportantLinks:queerbrownvegan.comInstagram: @queerbrownveganfoodispower.orgearthjustice.orgintersectionalenvironmentalist.comslowfactory.foundationConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Aug 6, 2021 • 17min
Issue #242: Facebook's Oil Ads Are Killing Us
This week: 50% isn’t good enough; Facebook fossil fuel ads; How to get shots to Africa; Oysters!?; Why has AI failed to help during COVID?Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Aug 4, 2021 • 1h 22min
120. Welcome to the Discontinuity
In Episode 120, Quinn discusses retraining our mind to understand and operate in the discontinuity we are in. Let’s get META.HIs guest is Alex Steffen, a longtime climate reporter and futurist, as well as writer of the forthcoming book The Snap Forward.The world as we know it is changing – in fact, it’s already changed. The changes brought on by human-made effects on climate are now the context in which we live our lives. Whether you’ve been fighting the powers behind climate change for years or are just now finding your place, what comes next?Step one: accept that everything you ever thought you knew about the world has changed. Not an easy task, but very soon we’re all going to be forced to reconcile with our situation – whether we like it or not. The thing to remember is not how bad things are, but how good they can get – and how quickly – if we just face up to reality. It all starts with acknowledging where we are. Then we can snap forward.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:The Mission Economy by Mariana Mazzucatohttps://bookshop.org/shop/importantnotimportantLinks:alexsteffen.comTwitter: @alexsteffenListen: The Snap ForwardConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Aug 2, 2021 • 22min
Issue #241: A Different Kind of Thirst Trap, Back to the Mask, Where’s Smokey the Bear when you need him?
This week: FDA got next?; Flooded subways; Delta's a game-changer; Epic (AI) fail; Fire predictions; Food stamp groceries delivered.Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

Aug 2, 2021 • 1h 5min
119. How to Protect Yourself from Wildfire Smoke
In Episode 119, Quinn asks: what’s in wildfire smoke, what does it do to your body, and how can you stay safe?Our guest is Dr. Mary Prunicki, the director of air pollution and health research at Stanford University under The Sean N. Parker Center for Allergy and Asthma Research. Her lab examines the impact of air pollution and wildfires on health – specifically, immune health.We’re going to talk about something timely: the wildfires ravaging the western side of the country, and the smoke that’s reaching all the way to the east.Wildfires are inherent to nature. They’re important. Hell, they’re vital. They’re also far out of hand. Global warming has resulted in drier vegetation and human intervention has suppressed fires instead of allowing them to burn in a controlled way.On top of that, when these fires burn it’s not just the green stuff – homes, businesses, cars, roads, and more are going up as well. And that complicates the kind of shit getting kicked up as smoke. Regular old brushfire smoke is bad, but you know what’s worse? Smoke with lead in it. Let’s look at what’s in smoke, how to protect yourself – hint: stay inside – and what we can do to prevent fires like this from happening every year for the rest of our lives.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:Night by Elie Wieselhttps://bookshop.org/shop/importantnotimportantLinks:profiles.stanford.edu/mary-prunickiBuy Purple Air monitor (or just look at the live map)How to Buy a *Real* N95 MaskEPA Air Quality & Climate Change ResearchCalifornia Air Resources BoardAmerican Lung Association on Outdoor Air QualityStanford Center for Air Quality ResearchConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

Jul 26, 2021 • 1h 2min
Introducing "A Matter of Degrees"
I don't have to tell you folks – climate change is the story of our time. There’s been a sharp rise (like last week) in people are anxious, angry, and want action – and the opening for bold climate action has never been wider.And “A Matter of Degrees” gives them a place to find community: it's a narrative podcast from two of INI’s fan-favorite former pod guests, Dr. Leah Stokes & Dr. Katharine Wilkinson!The show helps listeners understand the climate story in a deeper way. They explore the reality of climate denial and delay, the solutions that are available and in motion today, and why justice and equity are so central to the fight.Today's episode covers our opportunity to implement a national clean electricity standard and illustrates what a tremendous difference it could make in our efforts to decarbonize this place, stat.The team behind A Matter of Degrees is composed of highly influential voices in the climate community and seasoned podcast producers (Jaime Kaiser, Dalvin Aboagye, and Stephen Lacey) who also bring deep climate expertise. In his New Yorker newsletter, Bill McKibben called the co-hosts “two of the most important and reliable voices in the climate debate.”Dr. Leah Stokes is an academic with 15 years of experience working on climate and energy policy. She has four degrees, including her doctorate from MIT. Leah is conversant in a wide variety of climate and energy topics including public policy, political science, planning, environmental science, and psychology. Her new book Short Circuiting Policy examines why we are behind on climate action, telling the history of fossil fuel companies and electric utilities promoting climate denial and delay. Her academic work is published in top journals and is widely read and cited. Find her @leahstokes.Dr. Katharine Wilkinson is an author, strategist, teacher, and one of 15 “women who will save the world,” according to Time magazine. Her books on climate include the new bestseller All We Can Save, The Drawdown Review, the New York Times bestseller Drawdown, and Between God & Green. She is Co-Founder of The All We Can Save Project, in support of feminist climate leadership, and was previously Editor-in-Chief at the climate solutions nonprofit Project Drawdown. A former Rhodes scholar, Katharine holds a doctorate from Oxford. Find her @DrKWilkinson.Post Script Audio is a production company focused on environmental podcasts. It is run by Stephen Lacey, a veteran cleantech business journalist, editor, and audio producer. Post Script has launched some of the most popular podcasts in the energy and climate world, including: The Energy Gang, The Interchange, Warm Regards, Illuminators, and now A Matter of Degrees. These shows have pulled in more than 12 million downloads. He’s the former Editor-in-Chief of Greentech Media, where he covered a broad range of clean energy markets and trends.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comLinks:degreespod.comConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media