The Most Important Question

In Episode 128, Quinn unpacks the most delicious olive oil in the world, how it came to be, and what it means to start a food business in the age of climate change.Our guest is Aishwarya Iyer, dreamer, doer, and eternal optimist. Ash is the founder and CEO of Brightland, the new gold standard in pantry essentials. They are proponents and advocates for authenticity and transparency in the food industry, starting with olive oil.There are something like six bajillion bottles of olive oil at your local supermarket, and that’s just the extra virgin stuff. And yet, despite the options (organic, cold-pressed, etc) you’d be hard-pressed (sorry) to find pure, quality oils – ones that aren’t blended, rancid, or worse. Thankfully, you don’t have to cross the Atlantic (and the Mediterranean) in order to find the good stuff. It’s available right here in California.Ash has been hard at work extending olive branches (you’re welcome) to local family farms, getting them to buy into the mission and the message. Brightland is also branching out into sweet and sour territory with truly addictive honey and vinegar offerings.Making a difference often means shopping responsibly. It’s wonderful having one more option when it comes to it.Today’s episode is brought to you by Avocado Green Brands, where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. Find out what it means to sleep organic at AvocadoMattress.com.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.Important, Not Important Book Club:Timeless Interiors by Axel Vervoordthttps://bookshop.org/shop/importantnotimportantLinks:brightland.coUse code INI at Brightland to get 10% off anything you buy through 2021Last day for ground shipping before Christmas: December 133 day shipping drop-dead is December 20!LinkedIn: linkedin.com/in/aishwarya-iyer-44112a19aInstagram: @helloaishwarya | @wearebrightlandbrooklyndelhi.comburlapandbarrel.comConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

In Episode 127, Quinn wants to know just how the hell “innovation” actually works.His guest is Christopher Mims, a journalist for the Wall Street Journal, who’s spent a career asking big questions about the most pressing technological and societal issues we face, from robot trains to the future of batteries, brain implants, and whatever happens to land in-between.The thesis: every little bit counts, and it’s more predictable than you think. Or is it?Together, Quinn and Chris explore the team dynamics of innovation, the “great man” question, the invisible force behind Moore’s Law, and more. The bad news: Nobody gets to save the world. The good news: Everyone gets to save the world, a little bit.Today’s episode is brought to you by Avocado Green Brands, where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. Find out what it means to sleep organic at AvocadoMattress.com.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comImportant, Not Important Book Club:Life as We Made It by Beth ShapiroArriving Today by Christopher Mimshttps://bookshop.org/shop/importantnotimportantLinks:mims.clubTwitter: @mimsConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettFollow Brian: twitter.com/beansaightLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

This Week: Is there a green bubble?; Can you get a booster?; Where to find clean water; Why health workers are quitting; Amazon’s privacy nightmareFind links from this newsletter and more at newsletter.importantnotimportant.comGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

In Episode 126, Quinn meets his newsletter heroes: Kim Zou & Sophie Purdom, co-founders of the independent media outlet Climate Tech VC.Kim works with Energy Impact Partners, a venture capital firm investing in climate technology. Sophie works as an investor in early stage climate technology businesses. Together they write Climate Tech VC, the data-obsessed, essential take on the opportunities, deals, and news in the flourishing climate tech scene.There is a massive cost that comes with transitioning every single existing building and vehicle, not to mention all of our power and infrastructure to green tech. While it’s arguably the biggest challenge of our time, it is also quite possibly the biggest market opportunity ever. Kim and Sophie discuss the sustainability of volunteer advocacy for these important endeavors, and managing the currency of free time as this work becomes people’s second jobs--without the pay. They also outline the action steps you can take, whether an investor, journalist, or a student looking to make the leap into the climate tech space -- because (so fun) it’s now or never!Today’s episode is brought to you by Avocado Green Brands, where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. Find out what it means to sleep organic at AvocadoMattress.com.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.Important, Not Important Book Club:The Alchemy of Air by Thomas HagerReboot by Jerry Colonnahttps://bookshop.org/shop/importantnotimportantLinks:Subscribe to Climate Tech VC: climatetechvc.substack.comLinkedIn: linkedin.com/in/kim-zouLinkedIn: linkedin.com/in/sophiepurdomenergyimpactpartners.comConnect with us:Subscribe to our newsletter at ImportantNotImportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comArt by Amrit PalImportant, Not Important is produced by Crate Media

This Week: China takes on methane; Moderna's downturn; Inflated food costs; Measles on the rebound; Google's new drug companyFind links from this newsletter and more at newsletter.importantnotimportant.comGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

In Episode 125, Quinn asks: How can venture capital offer solutions to two of the biggest problems of our time?His guests are Vida Asiegbu and Anthony Oni, two incredible climate venture capitalists with Elevate Future Fund.Vida Asiegbu is a Principal within the Elevate Future Fund, working to make sure that the companies and organizations that they represent within their portfolio meet all of their goals and values.Anthony Oni is the Managing Partner of the Elevate Future Fund, part of Energy Impact Partners, focused on creating a transition into clean energy through investments – while also building a more diverse, inclusive, and equitable future.Together, Vida and Anthony ask (and answer): How do we build new systems that help and support all people, as we face this incredible crisis (and opportunity)? How do we approach the obligation we have to help others? How do we address the very personal – and very local – effects of climate change? And how the hell do we find and invest in companies that are moving the needle in both directions?Today’s episode is brought to you by Avocado Green Brands, where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. Find out what it means to sleep organic at AvocadoMattress.com.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.Important, Not Important Book Club:“How Will You Measure Your Life?” by Clayton Christensen, Karen Dillon, and James Allworth“Resisting Happiness” by Matthew Kellyhttps://bookshop.org/shop/importantnotimportantLinks:energyimpactpartners.comlinkedin.com/in/anthonyonilinkedin.com/in/vidaasiegbupropelcenter.orgTwitter: @vidaasiegbuincConnect with us:Subscribe to our newsletter at newsletter.importantnotimportant.com!Follow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comImportant, Not Important is produced by Crate Media

This week: Checking in on COP; How is this still happening?; An Impossible evaluation; Digitizing Medicade; Facebook is deleting your face; Did Big Oil lie in front of Congress?Find links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

This Week: Biden's agreement, revealed; Why vaccinating kids matters for everyone; Plant-based meat emissions questioned; Public health's original sin; Fixing FacebookFind links from this newsletter and more at importantnotimportant.com/newsletterGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media

In Episode 124, Quinn interviews Dr. Elizabeth Ruzzo, a brilliant human geneticist who left the world of academia to launch adyn, her effort to help women find the best birth control for their unique bodies.Family planning affects everybody – whether they use it themselves or not. With 200 forms of birth control to choose from, you’d think women would be able to easily find an option that didn’t make them feel like hot trash garbage -- but you’d be wrong.In 2021, genetic testing means we can make this process much, much, much easier. Enter adyn. Family planning is (wait for it) more or less ignored by medical research, but adyn’s goal is to address that disparity head on and usher in a new age where women don’t have to experiment with 43 different forms of birth control until they (maybe) find one that doesn’t cause side-effects ranging from depression to blood clots and worse. Listen in as Elizabeth describes a world where a simple and private genetic test shared with adyn can lead to a medicine that gets the job done but doesn’t ruin your day, every day.Today’s episode is brought to you by Avocado Green Brands, where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. Find out what it means to sleep organic at AvocadoMattress.com.Have feedback or questions? Tweet us, or send a message to questions@importantnotimportant.comNew here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.Important, Not Important Book Club:https://bookshop.org/shop/importantnotimportantLinks:adyn’s websiteSign up for Early Access to Adyn's Birth Control Test and get free shipping (and the chance to get other rewards)Adyn on TwitterAdyn on InstagramElizabeth Ruzzo on LinkedInElizabeth Ruzzo on TwitterConnect with us:Subscribe to our newsletter at newsletter.importantnotimportant.comFollow us on Twitter: twitter.com/ImportantNotImpFollow Quinn: twitter.com/quinnemmettLike and share us on Facebook: facebook.com/ImportantNotImportantIntro/outro by Tim Blane: timblane.comArtwork by Amrit PalImportant, Not Important is produced by Crate Media

This Week, Summarized: Moving on from Manchin; Kids shots; Forever chemicals regulated (finally); Google vs. IranGet Action Steps and more at newsletter.importantnotimportant.comGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpImportant, Not Important is produced by Crate Media