The Difference Engine | B2B Category Design | Private Equity | Venture Capital

Are Apple going to change the world? Again?Three months ago an iPhone 1 in its original packaging sold at auction for $145,416. A whopping 300 times its original price! That’s how much a moment of tech history (in its original packaging) is worth. This legendary device and its many iterations have changed the world. So, will Apple Vision Pro do the same? Should you keep one in its original packaging?In today’s episode, we look at Apple’s next big step. We tell you how to unearth new talent in your organization. And, Captain Hindsight has a thing to say about flipping flip phones. What to look forward to:00:27 The impact of Apple Vision Pro. 05:40 Flip phones are back! But for how long?10:18 How category can help you unearth new talent! 16:10 Generative AI: Will it be creative arts’ worst nightmare? There is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

The unstoppable rise of Elon Musk. Whether you love him or loathe him there is definitely something you can learn from him. From electric cars to telecommunications and even space exploration. The serial category creator knows exactly how to create, define and dominate entire industries.So what is Elon’s secret sauce? In today’s episode, we look at how Musk crushes the competition. We pinpoint the location of Europe’s Silicon Valley. And, we reveal what you can do to be a category leader too. What to look forward to:00:50 Elon Musk’s telecommunication takeover.03:50 Is category creation hard?10:15 What are the redundant roles in your team?18:30 Our crystal ball finds a Silicon Valley in Europe. But where?There is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

AI has transformed every industry. Fact. From Open AI's Chat GPT disrupting Google Search, to increased productivity in agriculture, AI is already impacting us on a global scale. But how can you take advantage of this mind bending technology? Should you be looking to do so? And How should you think about it as you build and grow your category?To look forward to in this episode:AI: Is it the ultimate category modifier?Activision, Microsoft and regulatorsCan you create a tech Category in a downturn?The double-edged sword of category successThere is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

Can you make a boat load of money by giving away your IP, for free?Imagine you’ve spent years, decades even, developing a product. No competitor can touch you. You’d guard that advantage with your life, wouldn’t you? Anybody encouraging you to share your hard won secrets would be swiftly booted out the door. Yet, they might just be on to something.Releasing Tesla’s IP to the world was a stroke of genius, enabling the Electric Vehicle category to grow at an astonishing rate. Elon creates, then dominates new categories. He helps the category to explode, and his companies become unicorns.Elon Musk is a category designer. Are you?In today’s episode, you’ll learn that Apple’s dominance in the smartphone category is no fluke. Why Zoom made such bold moves. And you'll start to understand how category design can make your business soar. What to look forward to:00:20 Who are Paul Maher and Jonathan Simnett? And why you should care.03:35 The difference between branding and category creation10:10 Why timing is everything in category design18:30 Captain hindsight tells us why Europe has an organic growth problemThere is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

A show for founders, funders and the category curious.In the world of business and tech, people are always telling you to be original, different, think outside the box.Not bad advice, but what about making your own box? You choose the wallpaper, the feng shui, and get the lighting spot on.It's somewhere that everybody else wants to come and play.Well, this is YOUR category.But you can't just build it. You've got to nail every detail. I'm Jonathan Simnett, and I'm Paul Maher. Together, we have decades of experience in launching, managing, and marketing disruptive tech companies.And now, we're here to help you to become the king of your category.There is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.