The Difference Engine | B2B Category Design | Private Equity | Venture Capital

AI has transformed every industry. Fact. From Open AI's Chat GPT disrupting Google Search, to increased productivity in agriculture, AI is already impacting us on a global scale. But how can you take advantage of this mind bending technology? Should you be looking to do so? And How should you think about it as you build and grow your category?To look forward to in this episode:AI: Is it the ultimate category modifier?Activision, Microsoft and regulatorsCan you create a tech Category in a downturn?The double-edged sword of category successThere is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

Can you make a boat load of money by giving away your IP, for free?Imagine you’ve spent years, decades even, developing a product. No competitor can touch you. You’d guard that advantage with your life, wouldn’t you? Anybody encouraging you to share your hard won secrets would be swiftly booted out the door. Yet, they might just be on to something.Releasing Tesla’s IP to the world was a stroke of genius, enabling the Electric Vehicle category to grow at an astonishing rate. Elon creates, then dominates new categories. He helps the category to explode, and his companies become unicorns.Elon Musk is a category designer. Are you?In today’s episode, you’ll learn that Apple’s dominance in the smartphone category is no fluke. Why Zoom made such bold moves. And you'll start to understand how category design can make your business soar. What to look forward to:00:20 Who are Paul Maher and Jonathan Simnett? And why you should care.03:35 The difference between branding and category creation10:10 Why timing is everything in category design18:30 Captain hindsight tells us why Europe has an organic growth problemThere is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

A show for founders, funders and the category curious.In the world of business and tech, people are always telling you to be original, different, think outside the box.Not bad advice, but what about making your own box? You choose the wallpaper, the feng shui, and get the lighting spot on.It's somewhere that everybody else wants to come and play.Well, this is YOUR category.But you can't just build it. You've got to nail every detail. I'm Jonathan Simnett, and I'm Paul Maher. Together, we have decades of experience in launching, managing, and marketing disruptive tech companies.And now, we're here to help you to become the king of your category.There is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.