A show for founders, funders and the category curious.
In the world of business and tech, people are always telling you to be original, different, think outside the box.
Not bad advice, but what about making your own box? You choose the wallpaper, the feng shui, and get the lighting spot on.
It's somewhere that everybody else wants to come and play.
Well, this is YOUR category.
But you can't just build it. You've got to nail every detail.
I'm Jonathan Simnett, and I'm Paul Maher. Together, we have decades of experience in launching, managing, and marketing disruptive tech companies.
And now, we're here to help you to become the king of your category.
There is more information on how to design your category on our blog
Follow us on LinkedIn:
Paul Maher
Jonathan Simnett
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The Difference Engine | B2B Category Design | Private Equity | Venture Capital