The Difference Engine | B2B Category Design | Private Equity | Venture Capital

Categorical
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Sep 17, 2025 • 30min

58. Texas bets big on tech. Will it steal the pot?

As the sun sinks over the faltering London Stock Exchange, a new frontier is emerging. Not in Silicon Valley or Wall Street, but deep in the heart of Texas. There, a sharp-shooting newcomer is stepping through the salon doors with a bold dual-listing strategy.Could the Wild West be quietly transforming into the best place to do business?Also on today’s episode, the misunderstanding of the impact of AI and what the first quarter numbers reveal about the SaaS software market.What to look forward to:00:36 Y’all Street12:42 How we’re misunderstanding the impact of LLMs and AI20:25 What Q1 Numbers Reveal About the SaaS Software MarketThere is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.
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Sep 3, 2025 • 33min

57. GEO vs AIO. Who will win the title fight?

“What's in a name? That which we call a rose by any other name would smell as sweet”. This might’ve been true for a couple of love birds in the 15th century, but in the battle for supremacy in today’s AI war, a name (and who controls it) means everything. So who will win the right to claim the name of this new AI category?Also on today’s episode, we’ll ask where all the Quango bosses are going and denounce corporate greed on the anniversary of Mike Lynch’s death.What to look forward to:00:39 The fight to name the new adtech category of AIO vs GEO11:33 Corporate greed on the anniversary of Mike Lynch’s death19:04 Where are all the Quango bosses going?There is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.
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Aug 20, 2025 • 42min

56. Interview with Sean Williams: How I built a new AI category

Welcome to the fifth in a series of interviews with European tech leaders brought to you in association with Boardwave. The Boardwave network is a powerful community of Founders, CEOs, Chairs, Independent NEDs & their Investors from across Europe, representing companies at every stage of development.This week, we are joined by tech entrepreneur Sean Williams. A Philosophy graduate from Cambridge University, Sean brings a sharp strategic mind to solving some of the toughest business challenges with AI. As the Founder and CEO of AutogenAI, a fast-growing scaleup backed by investors like Blossom Capital, Spark Capital, and Salesforce Ventures, Sean is helping companies write smarter, faster, and more persuasive bids for public sector and corporate contracts. Before AutogenAI, Sean founded Corndel Ltd, a workforce development company helping teams make meaningful use of the Apprenticeship Levy. He scaled Corndel to a 350-person team before exiting in a $60 million deal in 2020. In this episode, we dig into his entrepreneurial journey, the future of AI in enterprise, and why it ain't what you don't know that gets you into trouble. It's what you know for sure that just ain't so.There is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.
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Aug 6, 2025 • 57min

55. Interview with Bill Conner: Lessons from a serial value creator

A seasoned technology executive with an extraordinary career spanning more than four decades, Bill Conner is the real deal. From leading companies through high-stakes turnarounds to creating category-defining tech products, Bill has done it all. He’s been a four-time CEO, a trusted partner to Private Equity and Venture Capital, and a go-to expert for driving both top and bottom line growth in complex technology businesses.In this episode, we sit down with Bill to trace his remarkable journey from early engineering roles at AT&T to reshaping the future of cybersecurity at SonicWall and now leading innovation at Jitterbit, where he’s leading their AI-infused low-code platform. We dive deep into AI’s inflection point, his time advising global cybersecurity policy, and the leadership principles that have powered decades of success.Bill's story is a masterclass in resilience, strategic vision, and value creation. If you're building, investing in, or leading a tech company, this episode is not to be missed.There is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.
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Jul 30, 2025 • 34min

54. What everyone is missing about Grok

What do we know about Grok? We know it’s Elon Musk’s latest so-called free speech machine and that it has drawn heavy criticism for spreading hate, earning the disturbing nickname ‘Mecha Hitler.’ With headlines dominated by non-stop controversy, it's no surprise that the broader public knows little about Grok’s technological potential.So are we missing something? Has all the outrage obscured a significant breakthrough?Also on today’s episode: we continue our assessment of the mad mad world of AI right now and take on the future of consulting.What to look forward to:00:26 What the Grok is Going On?06:53 It’s a Mad Mad AI World24:24 Big Flaw in the Big Four? The Future of ConsultingThere is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.
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Jul 23, 2025 • 33min

53. Is the UK keeping up with Quantum?

The UK government has pledged £550 million towards quantum technologies. At first glance, that might sound like a hefty sum—enough to buy Chelsea a striker or two. But when you stack it against Amazon’s £40 billion investment in the UK, it raises a serious question:Is the UK taking quantum seriously?Also on today’s episode: we take a look at how Swedish startup Lovable stacks up in the crowded AI arena, and explore why, when the going gets tough, the tough choose to think differently.What to look forward to:00:30 £550m for Quantum, £40bn from Amazon09:46 When the going gets tough, the tough think different 21:10 Lovable - Europe’s new category leader?There is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.
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Jul 9, 2025 • 33min

52. Do we need to get ready for the age of algorithmic investing?

‘A gut feeling.' It's a fairly common answer from many VCs when asked why they backed a particular startup over another. When all the numbers have been crunched and the data deliberated, the final decision often bypasses the brain and falls on the gut. However, is the human gut about to be out of a job?Nik Storonsky, co-founder of Revolut, is betting on it. Will his new venture, QuantumLight, usher in a new era of algorithmic investing? And if so, are you ready?Also on today's episode, a word from the Wise to the London Stock Exchange andn we wade through all the noise coming out of London Tech Week What to look forward to:00:30 Has the age of algorithmic investing begun?11:48 London tech listings - Wise, the overdue wake-up call21:33 London Tech Week or London Tech Weak?There is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.
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Jun 25, 2025 • 32min

51. Has the £300 million M&S cyberattack created a major category opportunity?

Every crisis hides an opportunity. That might be cold comfort for M&S execs staring down a £300 million profit hit after a shelf shattering cyberattack. However, here at The Difference Engine, we prefer to see the positive.With cybersecurity now front and centre, and traditional defences clearly falling short, the question is: how can you seize the moment?Also in today’s episode, how Builder.ai rose fast and stumbled hard, and whether Intel can hold it together after going under the knife.What to look forward to:00:32 The £300m lessons from the Marks & Spencer hack 10:41 Builder.ai - Dotcom time again?20:22 Intel: The surgery is underway, but will a dissection begin?There is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.
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Jun 11, 2025 • 52min

50. Interview with Amber Vodegel: Designing the new category of Ethical AI

Welcome to the fourth in a series of interviews with European tech leaders brought to you in association with Boardwave. The Boardwave network is a powerful community of Founders, CEOs, Chairs, Independent NEDs & their Investors from across Europe, representing companies at every stage of development.This week, we are joined by tech entrepreneur Amber Vodegel. Born in the Netherlands and now based in the UK, Amber has built a career at the cutting edge of healthtech, creating tools that directly improve lives. As the founder of Pregnancy+, the world’s leading pregnancy app with over 150 million users, she bootstrapped her way to a successful acquisition by Philips. Today, Amber is leading 28X, a groundbreaking femtech initiative using AI to close the gaps in women’s health through inclusive, privacy-first education and care. Alongside her entrepreneurial ventures, she also serves as a Non-Executive Director at MyHealthChecked PLC, continuing her mission to drive ethical, sustainable innovation in digital health.There is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.
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May 28, 2025 • 31min

49. What EVERY startup needs to know: Wisdom from Y Combinator

Y Combinator is widely regarded as the world’s leading startup accelerator, having helped launch companies now worth a combined $800 billion! So when they speak, it’s worth paying close attention. Today, we’re diving into some timeless wisdom from Y Combinator co-founder Paul Graham.Could a couple of key insights change your chance of success?Also in today’s episode, we'll take a look at the launch of a new Big 4 spin-out consulting firm, Unity. They are backed by $300 million of PE money.  But are they different enough to cut the mustard?What to look forward to:00:35 Growth lessons from Y Combinator18:11 Where’s The Difference? The Cobbler’s Children Run Barefoot at Unity There is more information on how to design your category on our blogFollow us on LinkedIn:Paul Maher Jonathan Simnett Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

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