

Sticky Note Marketing with Mary Czarnecki
Mary Czarnecki
How do I create more leads for my business? How do I grow my audience and authority? How do I build my brand and grow faster? These are just some of the top questions that marketing strategist and speaker, Mary Czarnecki, digs into on her weekly Sticky Note Marketing Podcast. In each episode, Mary brings you ACTIONABLE marketing lessons that she's learned through 20 years of experience working with both big brands and scrappy start-ups. Whether you have a new launch or an established business, learn the latest marketing, social media, conversion optimization, brand positioning, and sales funnel strategies that work today.Each episode is designed to help you take immediate action on the most important strategies for launching, growing, and scaling your brand and business. Mary's clients say that her specialty is turning complicated marketing strategies into actionable, easy to understand steps. Thinking about launching a new product or service offer? Want to generate more consistent leads and prospects? Need help with your social media presence? Discover why global brands, local businesses, and online entrepreneurs turn to Mary Czarnecki to optimize their marketing, to make sense of ever-changing online marketing landscape, and to and help lay a strong foundation to build a brand and business that lasts. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Sep 23, 2025 • 24min
How to Know If Your Marketing is Missing the Mark (And Fix It in 4 Weeks): Expert Insights from Julie Wieler
In this transformative episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Julie Wieler, founder of WMC Co and co-founder of Quick Win Labs and Coach Core. Julie reveals why so many businesses struggle to connect with their customers and introduces a process to identify hidden gaps in audience understanding. Learn how to reverse-engineer successful marketing campaigns, understand your audience on a deeper level, and optimize your marketing strategy in real-time for maximum growth. Gain insights on the importance of full-funnel relevance testing, identifying emotional versus functional appeals, and sprint testing to validate your marketing efforts quickly. This episode is packed with actionable tips and real-life examples, making it a must-watch for anyone looking to elevate their marketing game.ABOUT JULIE:Julie Wieler is the founder of WMCco and co-founder of Quick Win Labs and Coach Core, where she helps businesses and coaches overcome the frustration of wasted marketing dollars, unclear messaging, and offers that don’t convert. A StoryBrand Certified Guide with a deep background in data analytics, viability testing, and funnel optimization, Julie equips brands with the insights they need to stop guessing, fix what isn’t working, and scale with confidence. Known for her refreshingly practical approach, she delivers actionable strategies that help entrepreneurs, agencies, and purpose-driven leaders cut through the noise, connect with their audience, and achieve meaningful growth.KEY POINTS:Validate Before You Scale – Most brands fail because they skip testing and validating their entry point in the customer journey.Data Over Guesswork – Successful campaigns are driven by insights and viability testing, not assumptions.Niche to Grow – When you try to serve everyone, you connect with no one; clarity in audience targeting is key to conversions.LINKS MENTIONED IN THE EPISODE: EMAIL: julie@wmcco.caLINKEDIN: https://www.linkedin.com/in/julie-wieler-wmcco/ INSTAGRAM: https://www.instagram.com/julie_wmc_co/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Sep 15, 2025 • 30min
How to Build Story-Driven Consensus That Actually Works: Expert Insights from Paul Kuthe
In this episode of the Sticky Note Marketing Show, host Mary Czarnecki is joined by Paul Kuthe, founder of Tributary Coaching, National Geographic explorer, bestselling author, and former professional kayaker. Paul discusses his journey from kayaking to coaching businesses on effective storytelling and alignment. He shares insights on common mistakes brands make in storytelling, the importance of internal alignment, and the power of curiosity in driving consensus and innovation. Paul also gives tips on achieving work-life integration and maintaining inspiration. Tune in for an engaging conversation filled with valuable tips for businesses and leaders alike.ABOUT PAUL:Paul's a National Geographic explorer, best-selling author, and former professional kayaker, who's been coaching for over 30 years. He's coached billionaire CEOs, Iconic brands, and celebrities on the set of nationally syndicated shows and award-winning documentaries, and is a regular guest coach at events and workshops around the world. Story is the most powerful tool for compelling human beings, but most businesses and their leaders don't leverage it properly. Paul developed Tributary Coaching® to create positive change in the lives of business owners and the communities in which they serve by helping them clarify their message using story, transforming their marketing, sales, and leadership. Everyone at Tributary Coaching® is driven to help people thrive while finding happiness and renewed purpose in their lives. Paul's story began as a professional ‘action sports’ coach and athlete, developing and managing programs for a leading company in his field. It was during those adventures that he learned the importance of coaching, commitment, and operating in the moment with intense focus and determination while simultaneously managing fear and self-doubt. It turns out the natural world can be one of life’s greatest teachers as long as you 'attend class’ regularly. KEY POINTS:Clarity creates momentum – Simplifying your strategy and focusing on what truly matters helps you build sustainable growth without burning out.Systems scale your business – Streamlined processes and automation free up your time so you can step fully into leadership and vision.Lead with alignment – Shifting from survival mode to leading as a “Kingdom CEO” allows you to operate from authority, purpose, and overflow.LINKS MENTIONED IN THE EPISODE: EMAIL: paul@tributarycoaching.comLINKEDIN: https://www.linkedin.com/in/paul-kuthe-4b18308/ INSTAGRAM: https://www.instagram.com/tributarycoachingCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Sep 10, 2025 • 17min
How to Build a Wine Club That Actually Works: Expert Insights from Layne Quinn
In this episode of the Sticky Note Marketing Show, host Mary Czarnecki introduces Layne Quinn, a consultant based in the Willamette Valley with over a decade of experience in the wine industry. Layne shares valuable insights into business optimization, strategy, and growth, particularly in the context of membership programs. Discover Layne's 'Three Ws' approach to client proposals, and learn essential tips for maintaining alignment with business goals, managing reactivity, and ensuring organizational success. Layne also highlights the importance of being a good role model and community leader for her daughter. Tune in to gain actionable strategies for enhancing your business operations and customer relationships.ABOUT LAYNE:My name is Layne Quinn, and I am a Willamette Valley based consultant with a decade worth of wine industry experience here to help grow businesses and hit professional goals. My business QV specializes in systems optimization, business strategy, organization, and wine club membership consultation, this compliments creative-minded winemakers with businesses where contract-based assistance could help meet long-term professional goals.KEY POINTS: The Power of the 3 Ws – Focusing on the What, Why, and Way keeps projects aligned, client goals clear, and deliverables measurable.Optimization Before Expansion – Instead of rushing to create something new, first maximize the value of what already exists.Stay Grounded & On Track – Avoid reactive decisions by returning to your mission, setting clear goals, and keeping consistent notes to maintain focus.LINKS MENTIONED IN THE EPISODE: EMAIL: layne@quinnvine.com LINKEDIN: https://www.linkedin.com/in/layne-quinn-904184169/WEBSITE: https://www.quinnvine.com/INSTAGRAM: https://www.instagram.com/p/DAjaMwzy3dy/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Aug 22, 2025 • 23min
How to Find the Right “Who” for Your Marketing Strategy: Expert Insights from Katie Gray
The Essential Question for Successful Marketing: Who's on Your Team?Join host Mary Czarnecki in this episode of the Sticky Note Marketing Show as she welcomes Katie Gray, founder of Kinetic Marketing Communications. Together, they dive into the crucial aspect of marketing success: identifying the right people to execute marketing strategies. Katie elaborates on the importance of specialized roles in marketing, drawing parallels to the medical field to emphasize the need for experienced professionals. The discussion also touches on the challenges within traditional marketing agencies, the benefits of a decentralized talent pool, and how businesses can better utilize outsourced talent. Tune in to learn actionable insights on assembling the perfect marketing team to enhance your strategy.ABOUT KATIE:Katie Gray is the founder and principal of Kinetic Marketing Communications, LLC, a women-owned marketing collective of top-tier, senior-level strategists and creatives that is set out to redefine the marketing agency of today. As a seasoned, award-winning marketer, Katie has established a career blending leadership and results to satisfy multiple stakeholders of top brands, including Fortune 100 companies. Since 2007, she has led cross-functional teams in executive leadership roles in-house, as well as three agencies. Her leadership and influence drive Kinetic’s mission to help mid-to enterprise-level businesses achieve their growth goals through innovative, revenue-generating marketing communication strategies.KEY POINTS:Marketing Requires Specialists, Not Just a Team of Generalists: Marketing success depends on having the right person for each specialized task, such as content strategy or PR.A New Talent Pool is Available: Remote work has opened up access to a vast network of experienced, independent marketing veterans who can fill specific skill gaps for your team.Choose Your Partners Wisely: When hiring an agency, always ask to meet the specific person who will be doing the work to ensure their expertise matches the promise made during the pitch.LINKS MENTIONED IN THE EPISODE: EMAIL: kgray@kineticcomms.comLINKEDIN: https://www.linkedin.com/in/katiegray-kinetic/ WEBSITE: https://www.kineticcomms.com/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Aug 4, 2025 • 33min
How to Build a Full-Funnel GTM Strategy That Actually Scales: Expert Insights from Andrew Seidman
In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes digital agency co-founder and enterprise B2B go-to-market strategist Andrew Seidman. Andrew shares his expertise across brand, digital experience, revenue operations, and pipeline generation while unpacking the unique challenges and strategies to unify go-to-market efforts. He discusses the importance of data organization in leveraging AI tools, breaking down organizational silos, and the profound impact of account-based marketing (ABM). Andrew also draws intriguing connections between his past as a professional poker player and his current marketing strategies. Tune in to glean valuable insights that can propel your B2B marketing to the next level!ABOUT ANDREW:Andrew is the co-founder and COO of Digital Reach, where he has over 10 years of experience designing full-funnel Go-To-Market strategies for enterprises and funded startups. His expertise spans from Brand & Content to RevOps, Digital Experience, and Pipeline Generation. He's a former high-stakes professional poker player. This experience gives him a unique perspective on process orientation, risk management, and making time-sensitive decisions, all of which translate powerfully to the world of business strategy and operations.KEY POINTS:Marketing's growing technological complexity has led to a fragmentation of go-to-market teams, creating silos that hinder overall business objectives.Nurturing relationships with existing "champion" customers is a highly effective, yet often overlooked, strategy for ABM, as word-of-mouth referrals lead to better close rates and higher-quality clients.With the rapid advancement of AI, companies must prioritize fixing their data and system infrastructures now or risk being outpaced by more agile, data-driven competitors.LINKS MENTIONED IN THE EPISODE: EMAIL: andrew@digitalreachagency.comLINKEDIN: https://www.linkedin.com/in/andrew-seidman/WEBSITE: https://digitalreachagency.com/ CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Jul 29, 2025 • 16min
How to Step Into Your CEO Power & Build Momentum Without Burnout: Expert Insights from Caitlin Harris
In this episode of the Sticky Note Marketing Show, hosted by Mary Czarnecki, business growth strategist Caitlin Harris shares her journey from a 911 dispatcher to a successful business consultant. Caitlin discusses her transition from corporate life to founding Momentum with Caitlin, where she helps business owners streamline their systems and automate processes without losing the personalized touch. Highlights include Caitlin's insights on essential business systems, the balance between automation and personalization, and the importance of rest and recharge. Caitlin also introduces her book 'Kingdom CEO Shift,' a devotional focused on transforming from survival mode to thriving as a business leader.KEY POINTS:Automate for Sustainable Growth Without Losing PersonalizationShift Your Identity to CEO for BreakthroughPrioritize Rest as a Strategy and WeaponABOUT CAITLIN:Caitlin Harris is a Business Growth Strategist and founder of Momentum with Caitlin, where she helps business owners simplify their strategies, streamline their systems, and step fully into the businesses and lives they were meant to build. Caitlin brings strategy, structure, and spirit into every room she walks into — empowering entrepreneurs to move from chaos to momentum without sacrificing what matters most. She is also the author of the book Kingdom CEO Shift, a faith-centered guide showing business leaders how to lead from a place of divine authority, not survival mode.LINK MENTIONED IN THE EPISODE: EMAIL: caitlin@lighthousebcs.org WEBSITE: momentumwithcaitlin.comCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Jul 23, 2025 • 27min
How to Start Conversations That Actually Matter: Expert Insights from Trish Glose
In this episode of The Sticky Note Marketing Show, host Mary Czarnecki interviews journalist Trish Glose, who shares her 20 years of experience in storytelling and interviewing. Trish offers valuable tips on how to initiate and maintain conversations, whether at networking events, conferences, or personal gatherings. She emphasizes the importance of listening, observing body language, and making people feel special through meaningful interactions. The discussion also covers practical advice for bringing conversations to a close and introducing people effectively. Trish draws inspiration from the people she interviews and shares her passion for storytelling through her podcast and YouTube show 'Hungry For More.'KEY POINTS:Effective Communication through Active Listening: The ability to genuinely listen, maintain eye contact, and observe body language is crucial for building rapport and encouraging others to share, making them feel safe and heard.The Power of Curiosity and Simple Questions: Overcoming the fear of initiating conversations often starts with simple, open-ended questions driven by genuine curiosity about the other person, rather than a desire to impress.Preparation and Professionalism: Whether in interviews, networking, or daily interactions, paying attention to detail and having a routine (even rehearsing a few exit phrases or facts for introductions) can elevate communication from amateur to professional.ABOUT TRISH:Obnoxiously curious, journalist Trish Glose has been asking questions and telling stories (professionally) for nearly 20 years. She began her journey in 2002, working in TV News in Medford, Oregon as reporter, moving up to producer and anchor and eventually Executive Producer. She’s covered everything from massive, destructive wildfires to murder trials to the meth epidemic and the homeless situation. It was the blossoming wine and food scene in Southern Oregon though, that she gravitated towards and kept pitching story ideas that would get her in a vineyard or local tasting room. Also dogs. She "retired" from TV news in 2021. After leaving the news business, she moved that passion for interviewing, connecting, and storytelling into her podcast, "Hungry for More : an Epicurean's Dilemma." It serves as a platform for unedited, longform interviews featuring chefs, winemakers, food bloggers, wine and food nerds, and really anyone who appreciates the epicurean side of life. She recently launched a show under the same umbrella as a way to bring others' stories to life.LINK MENTIONED IN THE EPISODE: YOUTUBE: @hungryformorewithtrishgloseINSTAGRAM: @hungryformorewithtrishgloseWEBSITE: trishglose.comCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Jun 22, 2025 • 47min
How to Achieve 2X–10X eCommerce Growth: Expert Insights from Sabir Semerkant
In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes Sabir Semerkant, an expert in growing e-commerce brands. Sabir shares his journey from computer science to becoming a pioneer in the e-commerce industry, including his foundational role in Vitamin Shop and co-founding VaynerCommerce with Gary Vaynerchuk. He discusses the importance of testing, learning, and optimizing for success, and offers insights into building a robust brand. Sabir also introduces his Eight Dimensions Framework and the Rapid Two X program, designed to help e-commerce entrepreneurs scale effectively. Whether you're just starting or looking to elevate your existing business, this episode is packed with actionable advice and real-world examples of achieving significant growth.KEY POINTS:Test, Don't Guess: Rely on constant testing and data, not opinions or ego, for real eCommerce growth.1% Daily Wins Compound: Small, consistent improvements every day lead to massive long-term gains.Gross Margin Fuels Growth: Prioritize healthy gross margins and cash flow; they're more crucial than just high revenue.ABOUT SABIR:Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue. Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth. In 2024, Sabir’s Rapid 2X program boosted growth for 29 brands across 17 industries, delivering a 108% average increase in just 21 days. Prior programs have scaled over 150 brands, including Ashley Stewart, which grew from $3M to $30M under Sabir’s leadership. Sabir has developed a framework that unlocks 2X-10X growth for any ecom business that has Product-Market Fit. The 8-D Method allows you to thrive regardless of what is going on in the economy so they can grow sales and maximize profits even in today's ultra competitive market.LINK MENTIONED IN THE EPISODE: growthbysabir.com/stickynoteCONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Jun 16, 2025 • 20min
How to Know It’s Time for a Website Makeover (and What to Fix First!): Expert Insights from Kristen Doyle
In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes web designer and business coach Kristen Doyle. Together, they discuss the essential factors in creating a successful website, signs indicating your website might need a redesign, and common mistakes to avoid. Kristen shares her journey from teaching to building a web design business, emphasizing the importance of strategy over aesthetics in web design. They also explore practical steps for those not ready for a full website overhaul and the significance of storytelling and personality in web content. Key insights include quick fixes to improve your website's navigation, homepage copy, and calls to action to create a more engaging and effective online presence.KEY POINTS:Outdated or Evolved Businesses Need a Redesign: If your website looks old or your business has changed, it's time for a refresh to accurately represent your current brand and offerings.Avoid Overwhelming Visitors: Don't clutter your site with excessive menu items or try to showcase everything on your homepage; this often confuses visitors and hinders engagement.Quick Fixes for Impact: Improve your website immediately by simplifying your navigation and rewriting homepage headings and call-to-action buttons to be more engaging and benefit-oriented.ABOUT KRISTEN:Kristen Doyle is a web designer & business coach with a teacher's heart who helps online business owners build websites that actually work—for them and their customers. She specializes in strategic, conversion-focused design for business owners who’ve outgrown their starter website and are ready for something more polished and profitable. Through her Savvy Success Method, Kristen combines smart design, thoughtful copy, and streamlined strategy to create websites that reflect your brand and make sales without the hustle. When she’s not designing or coaching inside the Savvy Seller Collective, you'll probably find her by the pool watching her two boys perfect the art of the cannonball – splash zone guaranteed.LINKS MENTIONED IN THE EPISODE:EMAIL: kristen@kristendoyle.coINSTAGRAM: instagram.com/kristendoyle.coLINKEDIN: https://www.linkedin.com/in/kristen-doyle-co/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.

Jun 2, 2025 • 29min
How to Get Your Human Voice Back in AI-Driven Marketing: Expert Insights from Lauren Shaw of The Laurens
In this episode of the Sticky Note Marketing Show, host Mary Czarnecki interviews Lauren Shaw, one half of The Laurens team. Lauren shares invaluable insights on leveraging AI for high-ticket sales and business growth. Discover how to infuse your personality into AI-generated content, avoid generic output, and refine your sales sequences for increased conversions. Lauren also introduces advanced AI research tools and shares client success stories, offering practical tips and strategies for entrepreneurs. Don't miss out on learning how to harness the power of AI to enhance your marketing and sales processes.KEY POINTS:Strategic AI for Sales Growth: The Laurens specialize in using AI to boost high-ticket sales and overall business growth.Personalize AI Content: To avoid generic AI output, feed your unique voice and expertise into prompts before generating content.AI-Powered Audience & Sales Insights: Leverage AI for deep audience research and to refine sales processes, leading to better conversions.ABOUT THE LAURENS:Lauren Capwell and Lauren Shaw—better known as "The Laurens"—are the powerhouse duo behind a groundbreaking approach to high-ticket sales and AI-driven business growth. With a unique blend of expertise—a rocket scientist with Stanford AI training and a sales expert who has scaled multiple 6- and 7-figure businesses and sold over $5 million in high-ticket programs—they’ve cracked the code on how to consistently attract and close premium clients. As the creators of The AI Sales Accelerator™ and Clarity Playbooks™, they help coaches, consultants, and online service providers transform their messaging, automate content creation, and build sales systems that convert. Their mission? To make AI simple, powerful, and practical—so business owners can scale with ease, reclaim their time, and achieve lasting financial freedom. Today, they’re here to share the real truth about AI in sales and marketing—what’s working, what’s not, and how to use AI to streamline your business without losing your voice, authenticity, or personal touch.LINKS MENTIONED IN THE EPISODE:EMAIL: hi@clarityplaybooks.comWEBSITE: https://thelaurens.ai/IG: https://instagram.com/thelaurens.ai FB: https://www.facebook.com/thelaurensai LINKEDIN: https://www.linkedin.com/in/laurenshawla/CONNECT WITH ME:WEBSITE: www.maryczarneckispeaks.comFACEBOOK: https://www.facebook.com/maryczaronlineINSTAGRAM: instagram.com/maryczarnecki_LINKEDIN: linkedin.com/in/mczarnecki/SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3BAPPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371---------------DOWNLOAD THE FIRST TWO CHAPTERS OF MY BOOK FOR FREE: The Connection Engine: 52 Innovative Lead Generation Ideas for Small BusinessesGET ACCESS HERE: https://maryczar.com/freechapters Hosted on Acast. See acast.com/privacy for more information.


