How to Build a Full-Funnel GTM Strategy That Actually Scales: Expert Insights from Andrew Seidman

In this episode of the Sticky Note Marketing Show, host Mary Czarnecki welcomes digital agency co-founder and enterprise B2B go-to-market strategist Andrew Seidman. Andrew shares his expertise across brand, digital experience, revenue operations, and pipeline generation while unpacking the unique challenges and strategies to unify go-to-market efforts. He discusses the importance of data organization in leveraging AI tools, breaking down organizational silos, and the profound impact of account-based marketing (ABM). Andrew also draws intriguing connections between his past as a professional poker player and his current marketing strategies. Tune in to glean valuable insights that can propel your B2B marketing to the next level!

ABOUT ANDREW:

Andrew is the co-founder and COO of Digital Reach, where he has over 10 years of experience designing full-funnel Go-To-Market strategies for enterprises and funded startups. His expertise spans from Brand & Content to RevOps, Digital Experience, and Pipeline Generation. He's a former high-stakes professional poker player. This experience gives him a unique perspective on process orientation, risk management, and making time-sensitive decisions, all of which translate powerfully to the world of business strategy and operations.

KEY POINTS:

• Marketing's growing technological complexity has led to a fragmentation of go-to-market teams, creating silos that hinder overall business objectives.
• Nurturing relationships with existing "champion" customers is a highly effective, yet often overlooked, strategy for ABM, as word-of-mouth referrals lead to better close rates and higher-quality clients.
• With the rapid advancement of AI, companies must prioritize fixing their data and system infrastructures now or risk being outpaced by more agile, data-driven competitors.

LINKS MENTIONED IN THE EPISODE: 

EMAIL: andrew@digitalreachagency.com

LINKEDIN: https://www.linkedin.com/in/andrew-seidman/

WEBSITE: https://digitalreachagency.com/

CONNECT WITH ME:

WEBSITE: www.maryczarneckispeaks.com

FACEBOOK: https://www.facebook.com/maryczaronline

INSTAGRAM: instagram.com/maryczarnecki_

LINKEDIN: linkedin.com/in/mczarnecki/

SPOTIFY: https://open.spotify.com/show/43zwg2VNf8nMuqhrAn5L3B

APPLE PODCAST: https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371

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