Timeless Marketing Podcast

Chris Mercer is the Co-founder of MeasurementMarketing.io, a company that provides tools and training to help businesses measure their marketing efforts. With over 20 years of experience in sales, marketing, and training, Chris is renowned for his expertise in measurement marketing, making him a sought-after speaker at conferences and masterminds across the USA, Mexico, and Europe. In this episode… Are you getting the most out of your marketing data? What if you could measure every aspect of your campaigns with pinpoint accuracy and know precisely what's working and what isn't, almost in real time? Are your current strategies maximizing the potential of your data in the ever-evolving world of marketing measurement? Chris Mercer, a marketing measurement expert, tackles these issues head-on by explaining how he developed methodologies to navigate the complex landscape of marketing analytics. He emphasizes the importance of not just collecting data but understanding it as a form of communication with your audience. Chris also shares insights on building a "measurement muscle" within your organization, advocating for treating measurement as a core department rather than an afterthought. This approach ensures continuous improvement of your marketing strategies based on real, actionable data. He breaks down the significant challenges affecting measurement today — tech changes, privacy laws, and shifting user behavior — demonstrating how each impacts data collection and usage. In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Chris Mercer, Co-founder of MeasurementMarketing.io, as they explore the art of mastering marketing measurement. Chris introduces a practical framework you can implement immediately to enhance your marketing outcomes. They also discuss the importance of first-party data, the pitfalls of relying solely on platforms like Facebook for analytics, and the necessity of understanding both your results and the processes behind them.

David Deutsch is an internationally renowned direct response copywriter and marketing strategist, boasting decades of experience crafting and overseeing successful direct mail and online campaigns for top-tier clients like Procter & Gamble, Agora, and Boardroom Inc. (now Bottom Line Publications). He also dedicates his expertise to training, coaching, and mentoring copywriters, copy teams, and marketers across the globe. A passionate advocate for creativity, David is the author of the acclaimed book Think Inside the Box!, which focuses on generating profitable ideas. In this episode… Do you ever feel like your marketing strategies are not resonating with your target audience? Have you struggled to pinpoint exactly what your customers want, need, and dream about? What if understanding these elements could significantly transform your marketing success?  David Deutsch, a renowned copywriter, shares invaluable insights on connecting deeply with your audience, even if you are not part of their demographic. He emphasizes the importance of immersing yourself in the customer's world to truly grasp their desires and pain points. Practices such as becoming a part of the lifestyle you are marketing to, listening in on customer service calls, and conducting in-depth customer interviews are key to gathering real-life insights. These methods help craft persuasive copy that resonates on a personal level, moving beyond generic benefits to tap into deeper, often subconscious motivations.  In this episode of the Timeless Marketing Podcast, Brian Kurtz chats with David Deutsch, an internationally-known direct response copywriter and marketing strategist, as they delve into the art of copywriting. David discusses the importance of understanding psychological triggers that compel action and how to harness these insights to create compelling narratives. He also shares practical strategies for streamlining your writing process and knowing your prospect's journey intimately.

Jule Kim is the Founder of Advice Actually and an executive coach specializing in overcoming imposter syndrome, particularly among high-performing individuals such as CEOs and aspiring executives. With her career starting in photography and transitioning after a self-realization journey, Jule offers an empathetic perspective shaped by her experiences growing up as a Korean American in Alabama. She is also a certified International Coach Federation (ICF) coach and one of the first to be certified by Dr. Valerie Young, a leading expert in imposter syndrome. In this episode… Have you ever felt like an imposter, doubting your achievements and fearing you’ll be exposed as a fraud? In this gripping episode, the guest delves into the pervasive issue of imposter syndrome, a feeling many high-achieving professionals know all too well. How can understanding and addressing this syndrome transform your professional and personal life? Jule Kim, an executive coach specializing in imposter syndrome, shares her journey from feeling like an outsider in her photography career to mastering her own imposter syndrome. Through her deeply personal narrative, she reveals how cultural backgrounds can exacerbate these feelings, particularly among Asian Americans and other minority racial groups. Jule’s expertise is not just theoretical; she is a certified imposter syndrome coach under the tutelage of the very experts who coined the term. Her insights into how personal development intertwines with professional growth offer listeners a unique perspective on overcoming self-doubt and thriving in their careers. In this episode of the Timeless Marketing Podcast, join our host, Brian Kurtz, with Jule Kim, Founder of Advice Actually, as they talk about understanding and overcoming imposter syndrome. Jule discusses the importance of recognizing and addressing these feelings, providing practical advice and strategies for listeners to implement in their own lives. The conversation also touches on the cultural dimensions of imposter syndrome and the importance of self-acknowledgement and confidence.

Robin Robins is the Founder and CEO of Technology Marketing Toolkit, a leading marketing consultancy firm dedicated to VARs, MSPs, MSSPs, and IT service companies. She has significantly impacted the IT industry by serving over 7,000 clients, facilitating the largest MSP peer group with over 1,200 active members, and founding MSP Success Magazine, which boasts 18,000 subscribers and reaches over 45,000 MSPs and IT service businesses. Robin is also recognized for her annual event, attracting more than 1,600 CEOs from the IT services sector. Her approach combines strategic marketing plans for IT firms with her expertise in digital and offline marketing, making her the IT industry's leading seller of CRM and marketing automation platforms. In this episode… In a world where marketing strategies and the pursuit of genuine business growth collide, one might find themselves pondering over the true essence of success. Is it possible to navigate the turbulent waters of direct response marketing without losing one’s essence, or must one succumb to the cutthroat nature of the industry to thrive? Robin Robins emerges as a beacon of inspiration and ingenuity in the realm of direct response marketing. From a tumultuous childhood to becoming a pioneering force in direct response marketing within the IT niche, her story is a testament to the power of resilience and innovation. Robin shares the importance of emotional intelligence built from early hardships and how it played a crucial role in her entrepreneurial pursuits. As the Founder of Technology Marketing Toolkit, her implementation of a community-centric approach and the innovative use of accountability and contests has skyrocketed customer success and engagement. Her insights into marketing dynamics, alongside her unique perspective on masterminding and group collaboration, provide invaluable lessons for anyone looking to make their mark in the industry. In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Robin Robins, Founder and CEO of Technology Marketing Toolkit. Robin’s narrative sheds light on the importance of emotional intelligence, resilience, and the strategic use of personal experiences to fuel professional growth. Moreover, her contributions to the evolution of marketing strategies and her role in shaping the landscape of mastermind groups highlight the intersection of personal development and business success.

Carline Anglade-Cole is a 3X award-winning direct-response copywriter, author, and consultant. With over 30 years of experience in direct marketing and a track record of crafting compelling direct mail packages and web pages, she has secured a 100% success rate on projects for major companies, such as NatureCity. Carline's exceptional skills in storytelling and copywriting have not only saved products from being discontinued but have also led to significant controls for her clients in both the US and international markets, including a successful campaign in Germany. In this episode… In an ever-evolving marketing landscape, how does one stay ahead and ensure their message not only reaches but also resonates with their audience? This question becomes even more pertinent when considering the transition from traditional direct mail to the digital sphere. Is the secret to successful marketing hidden in the power of storytelling, and how can one leverage personal experiences to create compelling campaigns? For Carline Anglade-Cole, a veteran copywriter, storytelling is not just about selling a product but also building trust and creating a lasting relationship with the audience. With over 30 years in the direct marketing space, she emphasizes that regardless of the medium, the essence of marketing lies in storytelling. Through her experiences and examples, Carline demonstrates that the most effective marketing strategies are those that are authentic, emotionally engaging, and deeply human. Her narrative highlights the timeless power of storytelling in marketing, offering valuable insights for marketers aiming to elevate their campaigns. In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Carline Anglade-Cole, 3X award-winning direct-response copywriter, author, and consultant, to discuss the profound impact of emotional storytelling in marketing. Carline shares insights on the transition from traditional direct mail campaigns to digital marketing, crafting a narrative that connects with your audience, and dealing with copywriting failures to foster growth and better success ratios.

Learn from Kim Krause Schwalm, a seasoned copywriter, about crafting compelling marketing copy. She emphasizes thorough research, understanding the target audience, developing a big idea, and connecting emotionally with prospects. Kim shares her secrets to creating dangerously good copy that converts and convinces effectively.

Jason Fladlien is the Co-founder of Rapid Crush, Inc., a company renowned for its groundbreaking marketing strategies and expertise in webinars. He has driven over $250 million in sales, reaching over 150,000 customers across 131 countries, making him a pivotal figure in the online marketing arena.  Known for his unique journey from a Hare Krishna monk to a rapper before diving into the world of marketing, Jason's diverse background fuels his innovative approaches to digital marketing and product launches. His work with webinars has not only set sales records across various industries but also led him to develop best practices that define today's digital marketing strategies. In this episode… In today's dynamic world of direct response marketing, the question that looms large is how one can not only navigate but also excel in such a competitive and ever-changing environment. Is there a secret formula to surviving and thriving in this landscape? Jason Fladlien, the Co-founder of Rapid Crush Inc., shares his insights and experiences in achieving what is considered the biggest internet marketing product launch, with a staggering revenue of $57 million. Despite starting from scratch in their market without prior knowledge or presence, Jason and his team eventually dominated the market within 226 days. His approach emphasizes the crucial role of email marketing, asserting that it remains the most powerful tool in the online world, akin to direct mail in the offline realm. Jason advocates for simplicity and direct communication with the audience, suggesting that meeting the prospects where they are is more effective than elaborate marketing schemes. In this episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Jason Fladlien, the Co-founder of Rapid Crush, Inc., to discuss achieving a record-breaking product launch and mastering the art of email marketing. Jason dives deep into the strategies that paved the way for this monumental success, underscoring the power of storytelling over traditional campaigns, the potential of well-executed email strategies, and the value of authentic engagement with one's audience.

Rich Schefren is the Owner of Strategic Profits, a company situated in Delray Beach that focuses on providing entrepreneurs with the insights and solutions they need to generate more money, expand their businesses, and enjoy more time off. He is celebrated for his pioneering work in the marketing and advertising industry since 2002, with notable achievements such as publishing the Internet Business Manifesto, inventing automated webinars, and introducing Agora Publishing to the Video Sales Letter (VSL). Rich is deeply invested in exploring the cutting edge of marketing through his Steal Our Winners program, where he shares innovative digital marketing strategies and tactics. In this episode… Do you know what it takes to scale your business in the dynamic world of online marketing? How can you ensure that your strategies actually lead to momentum and growth? Could a new understanding of marketing levers completely change the game for your business? Rich Schefren explains how strategies, tactics, and channels can act as levers to create business momentum. He discusses an interactive video strategy that can significantly increase sales and details how adding a personal touch with outbound calls can transform your lead generation. Additionally, Schefren speaks on innovative tactics for building targeted audiences and attracting high-value leads for a fraction of the usual cost. By tapping into these insights, listeners can position themselves ahead of the competition and achieve outsized results. In this episode of the Timeless Marketing Podcast, join host Brian Kurtz and guest speaker Rich Schefren, Owner of Strategic Profits, as they talk about business growth strategies. Gain direct access to expert techniques and tested methods for scaling a business in the competitive online market.

Ryan Levesque, the CEO of The ASK Method Company and a seven-time honoree on the Inc. 5000 list, is an entrepreneur and the #1 national best-selling author of the books Choose and Ask. His expertise has been showcased in publications such as the Wall Street Journal, Harvard Business Review, and Forbes, as well as on NBC News and Fox.  Moreover, Ryan is a Co-founder and investor in Bucket.io, the foremost technology platform for creating lead generation and customer segmentation assessments. With a staggering 82 million end users worldwide, Bucket.io has engaged roughly 1% of the global population. In this episode… Are you looking for innovative ways to reach more prospects, personalize your marketing efforts, and boost your sales? Have you considered harnessing the power of quiz funnels, but aren't quite sure how to make them work for your business? Could the secrets behind these highly effective tools be the key to transforming your marketing results?  Ryan reveals how these funnels aren't just about quizzes or leads; they're about understanding and engaging with your customers on a deeper level. He presents examples where businesses have cut their lead costs while enjoying massive spikes in conversion rates and gathering valuable data. From a groundbreaking pivot during COVID-19 to enabling massive exits, Ryan argues for the power of quizzes in know-your-customer marketing.  In this episode of Timeless Marketing Podcast, join host Brian Kurtz as he discusses with Ryan Levesque, CEO of The ASK Method Company, the art of mastering quiz funnels for marketing. Learn why these powerful tools can change the game for any business willing to engage customers directly through interactive personalization, gather valuable data, and skyrocket their conversions while keeping leads surprisingly affordable.

Ray Edwards is a renowned copywriter with a storied career, possessing a wealth of experience ranging from direct mail to digital launches. His expertise is not confined to writing alone; it encompasses business strategies, judicious use of AI tools, and advocating for personal development as the cornerstone of professional success. Ray is the author of the book How to Write Copy That Sells, is the host of the Ray Edwards Show, and is copywriting consultant. In this episode… Have you ever wondered what it takes to transform words into wealth? What's the secret behind compelling copy that not only sells but also builds million-dollar businesses? Can letting your "quirkiness" be the key to standing out in the saturated world of personal branding? Ray Edwards takes us deep into the heart of copywriting excellence, explaining the five fundamental masteries toward building a sustainable and prosperous career. He emphasizes the power of a peculiar personal brand—one that dares to show authentic uniqueness to the world. Tune in to this episode of the Timeliness Marketing Podcast as guest Ray Edwards delves into the strategies and mindset behind becoming a successful copywriter. He goes through his stories and the lessons drawn from them serve as both inspiration and actionable guidance for marketers and copywriters aiming for success in today's fast-paced environment.