

Timeless Marketing Podcast
Brian Kurtz
This is the Timeless Marketing Podcast with Brian Kurtz. Your connection to insights from some of the top direct response marketing minds on the planet.
Episodes
Mentioned books

Apr 25, 2024 • 27min
Building a Thriving Copywriting Business: Lessons Learned With Chris Haddad
Chris Haddad is the Founder and CEO of Digital Romance, Inc., a leading provider of digital solutions and services for relationships. He is a renowned direct-response copywriter and entrepreneur. He has created several top-selling programs on ClickBank, such as "Text The Romance Back," "Text Your Ex Back," and "The Language of Desire," leveraging his personal experiences and insights into human relationships to connect with his audience. In this episode… Many copywriters have been doing it for other people and companies. Have you reached a point where you want to build your copywriting business? Expert copywriter and marketing conversion specialist Chris Haddad says that as a copywriter, you're more than just a writer. You're a storyteller, a persuader, and a problem solver. You help businesses communicate their message to the world and do it with style, creativity, and precision. However, building a copywriting business is no easy feat. It takes time, effort, and a lot of hard work to establish yourself as a trusted expert in the field. He shares his journey building a flourishing copywriting business, all while sick and struggling with relationships. In today's inspiring episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Chris Haddad, a legendary direct-response copywriter and marketer, as he shares his journey in the copywriting space. Chris explains his journey into copywriting, how he transitioned from freelance copywriting to creating a copywriting business, his punched-in-the-gut (PIG) method in copywriting, and the importance of self-development.

Apr 18, 2024 • 26min
Monetizing Untapped Opportunities: The Entrepreneur’s Journey With Mike Koenigs
Mike Koenigs is the Founder of Superpower Accelerator, a program that helps business owners identify and monetize untapped opportunities in their business. Committed to transforming business owners into influential thought leaders, he has helped over 61,000 clients get attention and multiply revenue. Mike is a 13-time #1 bestselling author, marketer, serial entrepreneur, angel investor, filmmaker, international speaker, and patented inventor. He co-hosts two podcasts, Capability Amplifier with Dan Sullivan and The Big Leap with Gay Hendricks. In this episode… Being an entrepreneur is an exciting journey that can bring immense satisfaction and success. However, it's not always a walk in the park. The road to success comes with many challenges and obstacles that require hard work, determination, and resilience. Mike Koenigs, a serial entrepreneur, says you need to be adaptable, innovative, and constantly looking for ways to improve your business. The good news is that you can overcome these challenges with the right mindset. Constantly learning, growing, and improving yourself as a founder is crucial to stay ahead of the game. He shares his entrepreneurial journey of helping business founders identify and monetize untapped opportunities. In today's inspiring episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Mike Koenigs, Founder of Superpower Accelerator, to discuss success strategies for entrepreneurs. Mike shares his entrepreneurial journey, online marketing strategies, career development and time management techniques, and business growth strategies.

Apr 11, 2024 • 29min
The Ultimate Guide to Survival in a Rapidly Shifting Market With Perry Marshall
Perry Marshall is a renowned business strategist and author, recognized for his expertise in the fields of online marketing, Google AdWords, and sales strategies. His works include best-selling books for entrepreneurs and marketing professionals. With a career spanning over two decades, Perry has established himself as a thought leader, constantly pushing the boundaries of digital marketing and sales psychology. In this episode… Are you prepared to adapt to the rapid changes demanded by today's business world? Do conventional methods suffice in times of upheaval? As companies face the effects of the COVID-19 pandemic, there is a need for offensive strategy instead of passively reacting. So how can you navigate these challenges with agility and resilience? Perry Marshall, a strategist for online marketing, expounds on the necessity of flexibility. Entrepreneurs must be able to adapt at a moment's notice. The importance of building trust and exceeding expectations, combined with swift evolution, can serve as the foundation for a thriving business. In this episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Perry Marshall, as they dive into lessons for traversing market conditions and finding strategic business opportunities. Perry highlights the continuum between transactional JV)deals and integrated partnerships as well as advice on tailoring business models.

Apr 4, 2024 • 26min
The Power of Giving in Networking With Joe Polish
Joe Polish is the Founder of Genius Network, an exclusive group of renowned and successful entrepreneurs. He is an established marketer and has helped thousands of businesses, from large corporations to small family-owned companies, generate hundreds of millions of dollars in revenue. Additionally, Joe is the Founder and President of Piranha Marketing and the host of three top-rated business and marketing podcasts, including I Love Marketing. He is also a passionate philanthropist and the Founder of Genius Recovery, which works to change the global conversation around addiction and recovery. In this episode… Networking is not only about making corporate connections but building genuine relationships with people who share your values and interests. The key to successful networking is to be a giver rather than a taker. When you freely give your time, expertise, and resources, you create a positive impression and build trust with others. Marketing expert Joe Polish says that being a giver opens opportunities to collaborate, learn, and grow. When you help others succeed, you build a network of allies who will support you when you need support. In today's inspiring episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Joe Polish, Founder of Genius Network, to discuss his book and the power of being a giver. Joe talks about his book What’s In It For Them, how to be a giver and deal with takers, mentorship and networking strategies, and the Genius Network. He also explains how to attract and retain subscribers and shares AI's impact on society.

Mar 28, 2024 • 29min
Masterclass on Cutting-Edge AI Tactics for Direct Response Marketing With Liana Ling
Guest Liana Ling, CEO of AdSkills, discusses cutting-edge AI tactics for direct response marketing. Topics include leveraging customer survey data, ChatGPT-4's code interpreter feature, metaphorical signals, and the transformation of modern marketing with AI. Ling emphasizes the 'iron triangle' and presents a round-robin technique for ad copy creation. The podcast explores AI in media buying, maximizing AI in marketing strategies, AI spokesmodels, data-driven marketing insights, leveraging Meta for targeted ads, and custom personas with Magi.

Mar 21, 2024 • 21min
Unleashing the Power of Webinars With Joel Erway
Joel Erway is a webinar consultant at The Webinar Agency, which helps online course creators, coaches, and consultants leverage webinars to sell their products and services, book phone appointments, and generate qualified sales leads. With over six years of delivering sales presentations to various markets, he has helped his clients achieve 7-figure growth exclusively with webinars. Previously, Joel held different engineering positions at R.F. Peck Company, Inc., Clark Patterson Lee, and Lockheed Martin. He is also an esteemed host of two renowned podcasts, the Sold With Webinars and the Experts Unleashed. In this episode… Are you tired of trying different marketing tactics that produce lackluster results? If so, you're not alone. Many business owners have been there. Fortunately, there is a better, uncomplicated way to grow your business — webinars. As an online course creator, coach, or consultant, you can leverage webinars to sell your products and services, book phone appointments, and generate qualified sales leads. However, not all webinar strategies are created equal. The tactics that worked in the past may not work in today's rapidly changing digital landscape. That's why hiring a webinar consultant is crucial — an expert who can help you create webinars, sales presentations, and sales systems that will help you thrive. The webinar guru Joel Erway shares how webinars can be a powerful tool for driving sales and growing your business with the right approach. In today's inspiring episode of the Timeless Marketing Podcast, Brian Kurtz and Chris Mason sit down with Joel Erway, webinar consultant at The Webinar Agency, to discuss how to grow through webinars. Joel talks about generating fast sales with webinars, the three high-ticket sales strategies and cost optimization for virtual events, how to launch and leverage mini webinars, and how to create effective "power offers" in webinar marketing.

Feb 28, 2024 • 33min
The Power of Email Marketing for Brands With Ben Settle
Ben Settle is the Founder and Copywriter at Email Players Newsletter, an offline paper and ink newsletter packed with information and tips on how business owners can turn their email marketing campaigns from lukewarm contacts into new clients and customers. Over the past 15 years, he has written ads and created email campaigns and marketing strategies for clients, earning them tens of millions in sales in the hyper-competitive market. Ben has been featured and interviewed on countless podcasts and wrote dozens of featured articles and blog posts, spotlighting ways small business owners can improve their sales ratios with email marketing campaigns. The strategies he shares with his email list, blog readers, and podcast listeners have proven time and again to be the diamond in the ruff for many small businesses. In this episode… Building a successful brand requires a multifaceted approach. While offering high-quality products or services is crucial, this alone cannot guarantee a brand’s success. Consequently, incorporating effective marketing strategies to establish a strong brand identity and achieve customer loyalty is essential. One such strategy is email marketing. According to Ben Settle, a renowned copywriter and email marketer, email marketing is one of the most potent ways to establish a brand and connect with your target audience. With a well-crafted email, businesses can engage subscribers, build trust, and drive conversions. However, the effectiveness of email marketing depends on the marketing team's expertise. He recommends working with email marketing experts who can help firms tailor email campaigns to suit their specific needs and goals. By partnering with experienced email marketers, they can achieve higher conversion rates and drive revenue growth. In today's inspiring episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Ben Settle, the Founder and Copywriter at Email Players Newsletter, to discuss how brands can thrive through email marketing. Ben talks about email deliverability, how to write quality email content, email marketing strategies to help you engage with customers, and overcoming email marketing challenges.

Feb 27, 2024 • 28min
Thriving in Digital Marketing: Expert Advice With Ryan Lee
Ryan Lee is the Co-founder of bone + BREW, the world's first caffeinated, instant-flavored bone broth. He is an accomplished entrepreneur who has founded several successful companies, including Freedym, a popular streaming platform for family-first entrepreneurs, and Rewind, a nutrition company focusing on fighting inflammation. Ryan is a renowned speaker and author of The Millionaire Workout and Passion to Profits. He has featured in many media outlets, including the front page of the Wall Street Journal and the cover of Millionaire Blueprints magazine. In this episode… Marketing is an essential aspect of any business, and in today's world, digital marketing has become the norm. So, what can you learn from an expert to thrive? In the ever-evolving digital landscape, businesses face the challenge of distinguishing themselves from their competitors. It is imperative to have a deep understanding of the target audience and to cater to their needs and preferences in a personalized manner to stand out. Ryan Lee, an expert in the field, emphasizes the importance of authenticity, empathy, and providing value to customers. These elements help establish a genuine connection with the audience, creating a sense of trust and loyalty towards the brand. By prioritizing these key factors, businesses can successfully differentiate themselves from the competition and carve out a unique space in the market. In today's inspiring episode of the Timeless Marketing Podcast, Brian Kurtz and Chris Mason sit down with Ryan Lee, Co-founder of bone + BREW, to discuss how to thrive through marketing. Ryan shares his entrepreneurial journey, marketing strategies for success, tips for promoting new product offerings, and email marketing and list building.

Feb 2, 2024 • 25min
No B.S. Marketing Strategies for Business Success With Dan Kennedy
Dan Kennedy is the Founder of Magnetic Marketing, an industry leader providing cutting-edge, market-tested business mentorship, ideas, solutions, and support to maximize the success of entrepreneurs and business owners. As one of the most revered marketing advisors globally, he is the Direct Response Marketing Strategist at NO B.S. INNER CIRCLE, where he has taught his Magnetic Marketing System to over 6 million people worldwide. Dan spoke on the famous SUCCESS Tour, earning on average $100,000 per speech and sharing the stage with President Ronald Reagan, Gen. Colin Powell, Johnny Cash, Larry King, and Mary Tyler Moore for nine consecutive years. He has authored 32 books and been interviewed or featured in 300 business magazines, trade journals, and newsletters, including Forbes, Bloomberg BusinessWeek, and Entrepreneur. In this episode… As an entrepreneur, you may have the most innovative and high-quality products or services in the market. But without effective marketing strategies, it's unlikely that your business will succeed. The Best of No B.S.: The Ultimate No Holds Barred Anthology author Dan Kennedy says marketing is an essential component of any successful business. Whether new to marketing or a seasoned pro, it can help you take your business to the next level. However, many entrepreneurs lack the deep understanding of consumer behavior and market trends needed for efficient marketing. Dan’s insights on the latest money-making marketing strategies help entrepreneurs take their businesses to new heights. In today's inspiring episode of the Timeless Marketing podcast, Brian Kurtz sits down with Dan Kennedy, Founder of Magnetic Marketing, to discuss how entrepreneurs can thrive through marketing. Dan talks about The Best of No B.S. book and the checklists, direct marketing and social media, time management and setting boundaries for entrepreneurs, and brand building through direct response marketing.