Timeless Marketing Podcast

Mike Agugliaro is the CEO and Founder of FuDog Group LLC, a company dedicated to personal and professional growth through peak performance training. He began his career as an electrician before building and successfully exiting two multimillion-dollar home service businesses: Gold Medal Service and CEO Warrior. At FuDog Group, Mike focuses on helping individuals and entrepreneurs enhance their lives through personal growth, which he believes is critical to professional success. A sought-after speaker and author, he integrates his expertise in martial arts and leadership to inspire others. Mike is on a mission to impact one million people across 100 countries. In this episode… What does it take to transform not just your business but your entire life? Can one build wealth without sacrificing relationships, health, or happiness in the relentless pursuit of success? What is the formula for achieving business success without compromising personal well-being and happiness? Mike Agugliaro delves into how he redefined success in his journey from an HVAC business owner to a celebrated business coach. Mike shares his experiences of crafting high-impact experiences for entrepreneurs, elevating not just their businesses but also their personal lives. He emphasizes the importance of aligning business growth with personal development, ensuring that the pursuit of wealth doesn't sacrifice well-being. By highlighting the significant role that overcoming shame, guilt, and trauma plays in achieving success, Mike provides a fresh perspective on what it truly means to scale a business while staying true to oneself. In this episode of the Timeless Marketing Podcast, Brian Kurtz welcomes Mike Agugliaro, Founder and CEO of FuDog Group, to talk about reinventing the approach to entrepreneurial growth through a transformative lens. Mike shares his strategies for helping others scale their businesses, emphasizing the critical role personal transformation and branding play in that journey. He delves into the creation of impactful events and the importance of addressing inner challenges to unlock unprecedented success.

Ken McCarthy, a pioneer in online marketing and author, shares his invaluable insights into the marketing world. He discusses the foundational principles of effective copywriting, emphasizing the need to truly understand your audience. Ken also unpacks the importance of occupying unique mental spaces in marketing, using the pizza industry as a prime example. From strategies that create urgency to mastering the AIDA formula, he outlines how businesses can stand out amidst fierce competition and cultivate lasting connections with customers.

Adrian Savage is the Co-founder of EmailSmart, which specializes in boosting email marketing performance with advanced software tools and expert strategies. An email marketing maestro with over two decades of industry experience, Adrian brings a wealth of knowledge from a tech and analytical perspective. As a self-professed geek, he creates solutions that enhance email engagement and deliverability. Recognized in high-level marketing masterminds for his expertise in executing effective email campaigns, Adrian is dedicated to helping marketers navigate the ever-changing landscape of email marketing. In this episode… Would you like to ensure your email marketing efforts continue to thrive amidst recent changes? Imagine your carefully crafted email campaigns suddenly seeing open rates drop to just 1-2% and click rates plummeting to 0.1%. How would that impact your business? Adrian Savage, a renowned email marketing expert, addresses these pressing issues and offers essential strategies to safeguard email campaigns. He explains how recent changes by Google and Yahoo have drastically impacted email deliverability, underscoring the necessity of proper email authentication to ensure marketing emails stay out of the spam folder. Adrian also introduces his innovative Email Health Check tool, which helps marketers keep their emails effective and compliant with the latest standards. In this episode of the Timeless Marketing Podcast, Brian Kurtz welcomes Adrian Savage, Co-founder of EmailSmart, to discuss the importance of monitoring key engagement metrics to maintain a healthy email list. Adrian emphasizes that staying ahead of these changes is crucial for maintaining credibility and securing email-driven revenue. He outlines the critical steps needed to protect email marketing efforts and ensure that messages continue to reach and engage target audiences.

Brandon Austin Kinney is the Co-Founder of Calvin & Hodges, a full-service direct response advertising agency. Brandon has made a significant impact in the field of media buying, having spent over $100 million in direct response media. Well-known for his mastery of YouTube advertising, Brandon is a testament to the power of instinct and continuous self-improvement. His strategic marketing techniques have helped numerous direct response marketers to scale their businesses. Brandon has a decade of experience in paid media, with a sterling track record when it comes to B2B, lead generation, and video marketing growth. In this episode… With too many voices clamoring for attention in the evolving world of digital marketing, what does it take to ensure your message resonates and prompts action? Could there be an untapped avenue that is expansive and includes fewer restrictions than we’re accustomed to?  Brandon Austin Kinney, a lead generation expert, explains the complexity of video marketing, particularly on a powerful yet underutilized platform — YouTube. He lays out a roadmap for crafting video ads that are bound to capture the attention of high-intent prospects, illustrating his strategies with time-tested methods that have worked for him across various industries. With captivating hooks, compelling storylines, and straightforward calls to action, Brandon demonstrates how to convert viewers into customers. By leveraging Google's massive data pool, he explains how to target prospects who've already expressed interest in products or services similar to yours, ensuring high-quality leads.  In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Brandon Austin Kinney, Co-Founder of Calvin & Hodges, as they talk about utilizing YouTube ads for direct marketing. Brandon emphasizes that success lies in simplicity — clear messaging, professional delivery, and a seamless call to action. Engaging and practical, this episode is a must-listen for marketers aiming to extend their reach without overcomplicating the creative process.

Dylan Frost is the Chief Marketing Officer at Spotlight Brand Services, Chief Strategy Officer at Ascension Consulting, and the Co-Founder of The Wholesale Formula. He is a direct response marketing expert renowned for his innovative approach to webinars. As a seasoned mentor, he's teamed up with industry leaders to deliver transformative sales strategies. His techniques have consistently produced multimillion-dollar revenue streams with streamlined efforts. Leveraging his vast experience, Dylan offers mentorship on maximizing leads, crafting compelling presentations, and perfecting the art of the webinar. In this episode… Are webinars still effective in a market inundated with digital content? Properly crafted webinars can be a fast track to increased conversions and revenue growth. How can you use webinars as an effective marketing tool, converting prospects into leads?  Dylan Frost is known for his direct response marketing acumen, particularly in the domain of webinars. He shares insight into tactics that can add millions to your annual revenue and stresses the importance of a well-crafted narrative, revealing how webinars are still highly effective when executed correctly. With his guidance, we learn how every webinar can be a strategic force for genuine engagement and significant sales. Dylan outlines his method with an emphasis on scripting and the significance of phrasing, pacing, and the incorporation of powerful psychological techniques that help attendees move from interest to committed buyers. Careful to acknowledge multiple learning styles, Dylan underscores the importance of having an adaptable structure while delivering the wealth of a well-rounded webinar approach that maximizes results.  In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Dylan Frost, the Chief Marketing Officer at Spotlight Brand Services, Chief Strategy Officer at Ascension Consulting and the Co-Founder of The Wholesale Formula. They discuss strategies for creating high-converting webinars as Dylan shares the three-phase process that includes crafting the hook, structuring the content to lead smoothly to the offer, and optimizing the all-important post-webinar engagement.

Vance Morris is the Founder of Deliver Service Now institute (DSNi), a Disney-style service and direct marketing firm helping businesses develop and implement customer-focused, sustainable growth strategies. With over 10 years of experience as an operations executive in Disney Resorts, Vance has successfully transitioned into consulting and coaching companies on delivering exceptional customer service. Notably, his newsletter, the Experience System Report, is renowned for its insightful articles on customer service and marketing. Vance's unique approach, influenced by his Disney background and direct marketing expertise, makes him an authority on creating memorable customer experiences. In this episode… Have you ever been impressed by a company’s ability to transform something ordinary into an unforgettable experience? Using the principles of an industry giant like Disney, you can transform even your most unexceptional service into one that changes the game. What if you could create an experience so irresistible that clients don’t just pay — they rave about it? Vance Morris, an authority on customer experience, shares his journey from being a Disney employee to redefining the service industry with unforgettable experiences that command premium prices. Vance dissects the “progression of economic value,” illustrating how businesses trapped as commodities can ascend to experiences that defy comparison and competition. He articulates his proven methodologies for creating tellable and shareable moments, from carefully choreographed first impressions to the psychology of gift-giving. Using real-world business examples, Vance explains the transformative power of experience-based differentiation, as seen with success stories like American Girl. In this episode of the Timeless Marketing Podcast, Brian Kurtz welcomes Vance Morris, Founder of Deliver Service Now institute, to talk about creating an unforgettable customer experience. Vance shares the real-world application of Disney's magical strategies and demonstrates how subtle yet impactful changes in customer interactions can lead to increased sales and brand loyalty. He proves that any business, no matter how "common" it may seem, can sculpt an unreplicable experience that elevates it above the competition.

Caleb O'Dowd is the Founder of Multichannel Marketing, a company dedicated to helping individuals launch and grow online businesses. A seasoned entrepreneur and marketing expert, he is known for his innovative direct-response marketing and customer acquisition strategies, with expertise spanning from direct mail to digital marketing. Caleb has trained over 100 copywriters, implementing proven systems for creating powerful sales messages. In his latest book, Monetization, he offers valuable insights to help marketers optimize sales funnels and increase back-end profits. Robert Skrob is the President and Owner of Membership Services Inc., a leading consulting firm specializing in driving growth and retention for membership and subscription-based businesses. With over two decades of experience, he has helped hundreds of companies scale their membership programs. He pioneered monthly continuity subscriptions for for-profit programs in 2004, revolutionizing the sale of home study courses, seminars, online training, e-books, and coaching programs. Recognized as a guru in subscription models, he excels at converting short-term relationships into long-term memberships, significantly reducing churn. Robert is the author of five marketing books published by Entrepreneur Press and served as the President of the Information Marketing Association. In this episode… What makes some businesses soar while others barely scratch the surface of success? What are the systems and strategies that set them apart? How can you tap into that kind of explosive growth? Marketing experts Caleb O'Dowd and Robert Skrob explore the common pitfalls of modern marketing, including an overemphasis on customer acquisition at the expense of monetization and back-end strategies. Caleb recounts his journey from learning under Gary Halbert to mastering newspaper and phone marketing and how he has adapted these principles for online platforms. Robert adds insights into how their collaboration has shaped a modern approach to multichannel marketing. Together, they discuss key concepts from Caleb's book, Monetization, and highlight the critical importance of optimizing sales funnels and maximizing back-end profits—areas frequently overlooked in today's marketing landscape. In this episode of the Timeless Marketing Podcast, host Brian Kurtz is joined by Caleb O'Dowd, Founder of Multichannel Marketing, and Robert Skrob, President and Owner of Membership Services Inc., to discuss monetization and back-end strategies in modern marketing. They emphasize the importance of research and systems in crafting impactful marketing messages. With insights from the "ten 50s" exercise, they stress that the real power of copywriting comes from understanding the customer's needs and mindset.

Hernan Vazquez is the Founder and CEO of Scale Driven, a digital marketing and advertising agency dedicated to helping clients increase revenue through advanced digital paid advertising strategies. A seasoned marketer and ads guru, Hernan’s impressive portfolio includes industry leaders like Frank Kern, Grant Cardone, and Agora Publishing. Recognized as a strategic thinker, he offers deep insights into the ecosystem of online advertising and sales funnels. In this episode… What makes online ads not just good, but golden, pulling in the desired audience and driving substantial revenue? With countless platforms, ever-evolving algorithms, and fierce competition for consumer attention, finding the right strategy can be daunting. What if there was a strategy to scale your ads effectively?  Marketing expert Hernan Vazquez delves into the intricacies of direct response advertising, sharing his wealth of knowledge from a career that has seen over $70 million in ad spend management. Hernan tackles the challenges and changes in the digital marketing landscape, and the increasing importance of creative content over granular targeting. With practical insights and anecdotes from running campaigns for industry heavyweights, he uncovers the shifting trends towards acquisition funnels and the art of converting low-ticket buyers into high-value clients. In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Hernan Vazquez to discuss scaling advertising efforts and the evolution of marketing funnels. Hernan explains what defines successful ad creation and how to achieve long-term profitability in campaigns. He sheds light on lesser-known industry tactics that can lead to breakthroughs in direct response marketing, emphasizing the importance of ongoing optimization and creativity.

Miriam Schulman is the Founder of the top-ranked podcast The Inspiration Place, where she teaches others her signature process for creating beautiful commissioned art pieces. As a renowned watercolor and mixed media artist, Miriam’s artwork has been showcased on NBC, featured in art magazines and home decor books, and collected worldwide. After transitioning to full-time art following the 9/11 terrorist attacks, Miriam has become an authoritative voice on art, creativity, entrepreneurship, and marketing. She is the author of Artpreneur, which provides practical steps for turning creative ideas into a thriving business. In this episode… Do you struggle with converting your social media followers into paying customers? Have you ever wondered how top marketers transform casual likes into meaningful connections that lead to sales? What if you could learn the secrets of this from a seasoned expert who has successfully done it for over two decades? Miriam Schulman, an experienced art business expert and artist, shares her journey from a disconnected corporate life to becoming a thriving artist and coach. She reveals that the key to success on platforms like Instagram isn't about amassing a massive following but connecting deeply with a highly targeted, engaged audience. Miriam emphasizes moving followers from social media to an email list for better engagement, as email's open rates far surpass those of social media. She offers practical strategies like using DM automation tools, personal welcome messages, and engaging content that prompts followers to interact meaningfully. In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Miriam Schulman, Founder of The Inspiration Place podcast and author of Artpreneur, as they talk about mastering Instagram marketing for direct response. Miriam shares how to set up effective Instagram bios, use direct messaging strategically, and leverage automated tools. She also discusses the importance of moving social media interactions to email and how to craft compelling, permission-based conversations.

Kevin Rogers is the Founder of Copy Chief, a world-class copywriting training center and community that offers proven methods and frameworks for writing better copy faster. He is a best-selling author, speaker, and direct response copywriter who has generated over $100 million in sales and helped over 4,367 business owners and copywriters exceed their revenue goals through copywriting instruction and community support.  Copy Chief has facilitated millions of dollars in successful copy project agreements and is featured on various platforms with positive testimonials from high-performing copywriters and business owners. In addition to his successful career, Kevin hosts the Copy Chief Radio Podcast and is passionate about helping freelancers find their unique strengths and build thriving careers. In this episode… Are you struggling to keep up with the rapidly evolving marketing and advertising world? How do you ensure your copywriting resonates in these uncertain times? The answers may lie in fostering genuine connection and understanding the core principles of direct response marketing. Kevin Rogers, Founder of Copy Chief, tackles these issues head-on by emphasizing the importance of staying relevant and connected with your audience. He shares insights from industry leaders like Todd Brown, who stress the necessity of adapting and testing in real time. Kevin also discusses how he encourages his community of copywriters to reach out to clients individually during challenging periods like COVID-19, offering personalized support and innovative solutions to keep their messages authentic and timely.  Join host Brain Kurtz in this episode of the Timeless Marketing Podcast as he welcomes  Kevin Rogers, Founder of Copy Chief, to discuss the essence of leveraging one’s unique strengths and consistently engaging with clients to maintain trust and relevance. They talk about navigating the challenges and opportunities in direct response marketing and the importance of clear communication and adaptive strategies. Kevin also explains the concept of the "Freelancer's Journey".