
AI for Business, Marketing & Sales: The AI Hat Podcast
Feeling overwhelmed by Artificial Intelligence and unsure how it truly fits into your business, marketing, or sales strategies? Do you want straightforward advice and real-world examples to successfully integrate AI for tangible results?Who is this show for?"AI for Business, Marketing & Sales: The AI Hat Podcast" is designed for forward-thinking business owners, innovative marketing professionals, and driven sales leaders within SMBs. If you're ready to explore and implement practical AI solutions that fuel growth and efficiency, this podcast provides clear guidance and expert insights, whether you're just starting with AI or looking to enhance your current initiatives.What can you expect from this show?Join your host, Mike Allton, founder of The AI Hat [https://theaihat.com/], as he breaks down complex AI concepts into actionable strategies. Each episode features:
Real-World Use Cases: Discover how businesses are applying AI tools like ChatGPT and Gemini today.
Expert Interviews: Learn from industry pioneers, including guests from Nvidia, Google, and LinkedIn, who share their experiences and best practices.
Mike's Solo Insights: Benefit from practical takeaways rooted in Mike's unique H.U.M.A.N. AI Integration Framework (Harmonize, Understand, Map, Adapt, Nurture).
You’ll learn how to:
Identify AI opportunities to enhance your marketing campaigns, streamline sales processes, and optimize overall business operations.
Develop a human-centered approach to AI adoption, ensuring technology augments, not replaces, your team's strengths.
Implement AI solutions to improve efficiency, boost productivity, and make data-driven decisions.
Navigate the evolving AI landscape and stay ahead of the curve.
About your host, Mike AlltonMike Allton is a digital marketing expert with a passion for helping businesses thrive in the age of AI. As Chief Storyteller at Agorapulse and founder of The AI Hat, Mike brings his experience and plainspoken approach to deliver practical AI insights and actionable advice. Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeallton/Join the conversationTune in to "AI for Business, Marketing & Sales: The AI Hat Podcast" and discover how AI can transform your efforts into real results. Subscribe now and start your journey to AI-powered growth!
Latest episodes

Feb 25, 2025 • 47min
The Future of Lean: AI's Impact on Business Staffing Models with Chris Daigle
What if I told you that the business you're running today could operate with just 20% of your current staff? It sounds impossible, right? Maybe even a little scary. But here's the thing - businesses across the globe are discovering that with the right AI implementation, they can not only maintain their operations but actually improve them with dramatically smaller teams.The traditional business model has always been simple: want to grow? Hire more people. Need more output? Add more staff. But this approach is becoming outdated, expensive, and increasingly unnecessary. The challenge isn't just about cutting costs - it's about reimagining how a modern business can operate in the age of AI.Today, I'm thrilled to welcome Chris Daigle, CEO of ChiefAIOfficer.com and a pioneer in AI business transformation. Chris isn't just theorizing about the future of lean business operations - he's living it. As a Certified Chief AI Officer and expert in AI strategy, he's helping businesses revolutionize their operations through strategic AI implementation. His expertise is backed by impressive credentials, including certifications from Columbia Business School and LinkedIn's Generative AI for Business Leaders program, and he's become a trusted voice in helping businesses navigate the AI revolution.The AI Hat Podcast host Mike Allton asked Chris Daigle about:✨ Strategic AI Integration: Identifying and implementing AI solutions that truly reduce operational overhead.✨ Human-AI Balance: Understanding which roles to automate and which to keep human-operated.✨ Lean Scaling: Using AI to grow business capacity without proportionally growing headcount.Learn more about Chris DaigleConnect with Chris Daigle on LinkedIn
Resources & Brands mentioned in this episode
ChiefAIOfficer.com
Mark Moss
Opus Clip
Submagic
HeyGen
Descript
VAPI
11ElevenLabs
AI Marketing Primer: A Comprehensive Guide for Marketers
AI Training for Business
Explore past episodes of The AI Hat Podcast
SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-future-of-lean-ais-impact-on-business-staffing-models/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 22, 2025 • 48min
She Means Business: How Women Are Revolutionizing AI in Marketing with Kinsey Soderberg
Ladies, have you ever felt like the tech world was designed without you in mind? You're not alone. While artificial intelligence is revolutionizing the way we do business, there's a concerning trend: women entrepreneurs are significantly less likely to adopt AI tools than their male counterparts. But here's the thing - when women do embrace AI, they're not just succeeding; they're revolutionizing how these tools are used in marketing and business.The hesitation is real. From feeling like they’re cheating to concerns about losing the human touch in their businesses, many women entrepreneurs are sitting on the sidelines of the AI revolution. But what if I told you that by not embracing AI, you're actually making your work harder and missing out on opportunities to scale your business while maintaining authenticity?That's why I'm thrilled to introduce today's guest, Kinsey Soderberg. As the founder of Feel Good Social and Authentic AI, Kinsey has become a leading voice in helping entrepreneurs leverage AI without sacrificing their authentic brand voice. Through her signature programs like AI Reels Club and Brand Blueprint for ChatGPT, she's helping business owners save up to 15 hours a week while maintaining that crucial human connection. Her human-first approach to AI has transformed the way entrepreneurs, particularly women, view and use artificial intelligence in their businesses.The AI Hat Podcast host Mike Allton asked Kinsey Soderberg about:✨ Start Small, Think Big: Breaking down AI adoption into manageable steps while keeping the bigger picture in mind.✨ Authenticity Meets Automation: Using AI to enhance, not replace, your unique brand voice and personal touch.✨ Community Over Competition: Building a supportive network of women entrepreneurs using AI to revolutionize marketing.Learn more about Kinsey Soderberg
Connect with Kinsey Soderberg on LinkedIn
Connect with Kinsey Soderberg on Instagram
Resources & Brands mentioned in this episode
Authentic AI
Authentic AI for Entrepreneurs Podcast
Feel Good Social
Dr. Nici Sweaney
Descript
Brand Blueprint for ChatGPT
AI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection with Tamra Moroski
Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton
AI Marketing Primer: A Comprehensive Guide for Marketers
AI Training for Businesses
Explore past episodes of The AI Hat Podcast
SHOW TRANSCRIPT & NOTES: https://theaihat.com/she-means-business-how-women-are-revolutionizing-ai-in-marketing/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 18, 2025 • 34min
Discover How One Healthcare Tech Leader Transformed Their Marketing with AI with Brianna Miller
Have you ever looked at your content creation process and thought, 'There has to be a better way'? Maybe you're drowning in content requests, struggling to maintain consistency across channels, or simply feeling overwhelmed by the constant demand for fresh, engaging content. If this sounds familiar, you're not alone.These were exactly the challenges facing our guest today. The pressure to create more high-quality content while maintaining compliance standards in the healthcare tech industry seemed like an impossible balance to strike. The traditional approach wasn't just time-consuming – it was becoming unsustainable.But what if I told you there was a way to not just meet these demands, but exceed them? A way to scale your content operations while actually improving quality and consistency?Today, we're joined by Brianna Miller, Director of Marketing at Protenus, the leading Healthcare Compliance Analytics platform. SHe’s also a longtime friend and colleague of mine here in St. Louis. Brianna is going to share how she transformed her team's content operations using AI, specifically through the implementation of Jasper AI. As an accomplished digital marketing leader and frequent contributor to MarTech, Brianna brings a wealth of practical experience in both the healthcare technology sector and cutting-edge marketing strategies.The AI Hat Podcast host Mike Allton asked Brianna Miller about:✨ STRATEGIC IMPLEMENTATION: Understanding the step-by-step process of successfully introducing AI into a regulated industry.✨ MEASURABLE RESULTS: Real metrics and improvements achieved through AI implementation in content creation.✨ TEAM ADOPTION: Practical insights on getting buy-in and managing change within marketing teams.Learn more about Brianna MillerConnect with Brianna Miller on LinkedIn
Resources & Brands mentioned in this episode
Protenus
University of Missouri St. Louis
Jasper AI
Jasper Certification Program
Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheene Jaura
The AI Librarian: How RAG Can Revolutionize Your Business
AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing
BeingYourBrand.com
AI Primer: A Comprehensive Guide
Explore past episodes of the The AI Hat Podcast podcast
SHOW TRANSCRIPT & NOTES: https://theaihat.com/discover-how-one-healthcare-tech-leader-transformed-their-marketing-with-ai/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 15, 2025 • 47min
24/7 AI: How Artificial Intelligence is Reshaping the Marketer's Day
Joya Scarlata, a marketing leader and AI strategist at InterraIT, shares her insights on how AI is revolutionizing the daily routines of marketers. She discusses the seamless integration of AI into both professional and personal life, enhancing productivity and decision-making. The conversation highlights the importance of blending AI's efficiency with human creativity, especially in content creation. Joya also addresses the ethical challenges and the need for responsible AI use, ultimately advocating for a positive shift in perception towards technology in marketing.

Feb 11, 2025 • 51min
The Cognitive Leap: Adopting an AI Mindset for Marketing Success
Have you ever wondered why some marketing teams seem to effortlessly integrate AI into their strategies while others struggle to get started? The answer might not lie in the technology itself, but in the mindset of the team using it. Today, we're diving into the fascinating world of AI adoption in marketing, and how a simple shift in thinking can lead to extraordinary results.In the fast-paced realm of digital marketing, staying ahead of the curve isn't just about having the latest tools—it's about embracing a new way of thinking. Many marketers find themselves overwhelmed by the constant barrage of AI innovations, unsure of how to harness this power effectively. The problem isn't a lack of AI tools or capabilities; it's a gap in our approach to these technologies.But what if I told you that the key to unlocking AI's full potential in marketing isn't about mastering complex algorithms or investing in expensive software? What if the real game-changer is something much more fundamental—a shift in mindset?That's where our guest today comes in. I'm thrilled to introduce Natalie Lambert, a true pioneer in the world of AI-powered marketing. Natalie isn't just talking about AI; she's living it. As the former Global Director of Applied AI for Marketing at Google, she's been at the forefront of integrating AI into marketing strategies for one of the world's most innovative companies. Now, as the founder of her own consulting firm, Natalie is on a mission to help marketing teams worldwide make the cognitive leap into the AI era.The AI Hat Podcast host Mike Allton asked Natalie Lambert about:✨ Mindset Over Technology: AI success in marketing starts with a shift in thinking, not just adopting new tools.✨ Creativity Amplified: An AI mindset enhances rather than replaces human creativity in marketing strategies.✨ Continuous Adaptation: Embracing an AI mindset means committing to ongoing learning and flexibility in marketing approaches.Learn more about Natalie LambertConnect with Natalie Lambert on LinkedIn
Resources & Brands mentioned in this episode
GenEdge Consulting
Tamra Moroski, “AI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection”
Anyword
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of The AI Hat Podcast
SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-cognitive-leap-adopting-an-ai-mindset-for-marketing-success/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 8, 2025 • 54min
AI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection with Tamra Moroski
If you're leading a sales team right now, you're probably wondering how the heck to use AI without turning your team into robots. I get it - you want the efficiency AI promises, but not at the cost of those personal connections that actually close deals.That's exactly why I invited Tamra Moroski from the Marketing AI Institute to break this down for us. She's figured out how to help sales teams use AI tools in ways that actually make relationships stronger, not weaker. And she's got the real-world experience to prove it.In this episode of The AI Hat Podcast, Tamra shares practical ways your sales team can use AI to handle the mundane stuff - like research and repetitive tasks - so they can spend more time doing what humans do best: building genuine connections with prospects and customers. We dive deep into specific AI tools for sales teams, and more importantly, how to implement them in ways your team will actually embrace.The AI Hat Podcast episode takeaways:✨ Stop wasting time on prospect research. Learn how AI for sales teams can cut research time by 75% while actually uncovering better insights about your prospects.✨ Create a balanced approach to sales automation that lets your team's personality shine through. Tamra shows exactly how to maintain authentic connections while scaling your outreach.✨ Build a sustainable AI implementation plan that your team will actually use. No more tools that gather dust - discover how to introduce AI in ways that make your team's life easier, not harder.Learn more about Tamra Moroski
Connect with Tamra Moroski on LinkedIn
Follow Tamra Moroski on Instagram
Resources & Brands mentioned in this episode
Marketing AI Institute
Paul Roetzer
Mike Kaput
The Artificial Intelligence Show
Cathy McPhillips, “The AI Growth Engine: Accelerating Your Marketing Results”
Ethan Mollick
Finding Your Voice with AI – How to Craft a Brand Voice That Resonates with Mike Allton
Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton
Buyer Persona GPT for Sales
Jasper.ai
Perplexity.ai
Lavender.ai
Dan Sanchez, “Exploring AI in Marketing: Five Key Applications”
MyShowrunner.com
Agorapulse
Creativity, A Short and Cheerful Guide, by John Cleese
Jobs GPT
MAICON
AI Marketing Primer: A Comprehensive Guide for Marketers
SHOW TRANSCRIPT & NOTES: https://theaihat.com/ai-for-sales-teams-a-mindful-approach-to-scaling-without-losing-human-connection/Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/Powered by Magai - why choose one AI tool when you can have them all?Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 4, 2025 • 43min
AI for Business Toolbox: Applications of AI You're Not Using (But Should Be) with Peter Benei
Ever feel like you're barely scratching the surface with AI in your business? Sure, you've got ChatGPT churning out blog posts, but what if I told you that's like using your smartphone just to make calls? What if you're missing out on 90% of AI's true potential to transform your business and marketing operations?Here's the thing - while everyone's focused on content creation, the real AI revolution is happening behind the scenes. Business teams are drowning in data, struggling with campaign coordination, and racing against impossible deadlines. And the solution isn't just working harder - it's working smarter with AI.That's why I'm thrilled to welcome Peter Benei to the show today. As the driving force behind Intercept Scale and a veteran CMO/COO who's been leading remote business and marketing teams since 2014, Peter has been at the forefront of operations optimization. He's helped countless B2B tech companies scale their business operations using AI, and his recent study on AI applications in marketing has unveiled game-changing insights that most marketers are completely missing. Based in beautiful Tuscany, Italy, Peter brings a unique global perspective on how AI is reshaping the future of business operations and team productivity.AI in Marketing: Unpacked host Mike Allton asked Peter Benei about:✨Beyond The Content Bubble - AI's true power lies in operational optimization, not just content creation.✨Data-Driven Transformation - AI enables real-time decision making and predictive analytics for better marketing outcomes.✨Operational Excellence - Implementation of AI across marketing operations leads to faster scaling and better resource utilization.Learn more about Peter BeneiConnect with Peter Benei on LinkedIn
Resources & Brands mentioned in this episode
Intercept Scale
EXERCISE: “What does ChatGPT Know About Me?”
Intercept Study: “CMO’s Perspectives on AI-Powered Marketing”
The AI Librarian: How RAG Can Revolutionize Your Business
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of the AI in Marketing: Unpacked podcast
SHOW TRANSCRIPT & NOTES: https://theaihat.com/ai-for-business-toolbox-applications-of-ai-youre-not-using-but-should-be/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 1, 2025 • 47min
The New Rules of Video Marketing: Creating Professional Content with AI with Eric Liu
Have you ever looked at a competitor's polished video content and thought, 'We could never afford to produce something like that?' Here's the thing - that assumption is probably wrong. The rules of video marketing have completely changed. While big brands used to dominate with expensive production crews and six-figure budgets, artificial intelligence has leveled the playing field. But there's a problem: most business leaders don't realize just how accessible professional video creation has become, or they're overwhelmed by the technology. That's why I'm excited to have Eric Liu joining us today.Eric is a video marketing innovator at Wondershare Technology, where he's helping shape the future of AI-powered content creation. He's been instrumental in developing Filmora 14, a next-generation AI video editing tool that's transforming how businesses approach video marketing. His work has helped countless organizations move from basic video content to professional-grade productions without breaking the bank or requiring a degree in video editing.The AI Hat Podcast host Mike Allton asked Eric Liu about:✨ AI Democratizes Video - Professional video creation is no longer limited to big budgets and technical expertise.✨ Start Small, Scale Smart - Begin with basic AI features and gradually expand your video marketing capabilities.✨ Focus on Story First - While AI handles technical aspects, successful video marketing still requires clear messaging and strategy.Learn more about Eric LiuConnect with Eric Liu on LinkedIn
Resources & Brands mentioned in this episode
Wondershare Filmora
Duolingo
Ethan Mollick
AI Primer: A Comprehensive Guide
Explore past episodes of the The AI Hat Podcast podcast
SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-new-rules-of-video-marketing-creating-professional-content-with-ai/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 25, 2025 • 54min
Boost Your Business IQ: Why AI Literacy Matters for SMBs with Angie Carel
Now is the time to unlock the true potential of AI for your business. But here's the catch - you don't need to be a tech wizard or data scientist to do it. What you need is AI literacy, and it's about to become your new secret weapon.AI literacy is more than just understanding the basics of artificial intelligence. It's about developing the knowledge and skills to make informed decisions, spot opportunities, and confidently lead your team in an AI-driven world. For businesses and marketers, focusing on AI literacy means staying competitive, improving efficiency, and uncovering innovative ways to serve your customers. It's the key to turning AI from a buzzword into a powerful tool that drives real results.To guide us through this critical topic, we have an exceptional expert joining us. Angie Carel is a certified AI business leader and educator who's been at the forefront of making AI accessible and actionable for businesses of all sizes. As the founder of AI in Fort Wayne and a sought-after speaker, Angie has helped countless organizations harness the power of AI. She doesn't just talk about AI - she lives it, integrating it into every aspect of her work and life. Get ready, because Angie is about to share the insights you need to boost your AI literacy and transform your business.The AI Hat Podcast host Mike Allton asked Angie Carel about:✨Foundational Understanding: AI literacy provides a crucial foundation for informed decision-making in today's business landscape.✨Competitive Edge: Improved AI literacy can lead to better strategic choices, giving SMBs a significant advantage in their markets.✨Accessible Learning: Building AI literacy is an achievable goal for all business leaders, regardless of technical background.Learn more about Angie CarelConnect with Angie Carel on LinkedIn
Resources & Brands mentioned in this episode
Angie Carel AI Consulting
AI Training for Business
The AI Revolution is Here: What Every Marketer Needs to Know
Play Before Pay: Why Having Fun with AI Leads to Marketing Success with Amy Walters
The Artificial Intelligence Show with Paul Roetzer and Mike Kaput
MAICON
Andy Sack
Co-Crafted
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of the The AI Hat Podcast
SHOW TRANSCRIPT & NOTES: https://theaihat.com/boost-your-business-iq-why-ai-literacy-matters-for-smbs/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 18, 2025 • 40min
Play Before Pay: Why Having Fun with AI Leads to Marketing Success with Amy Walters
Ever feel like you're trying to pilot the Millennium Falcon through an asteroid field of AI tools? You're not alone. The marketing galaxy is expanding faster than lightspeed, with new AI platforms popping up like droids in a Jawa sandcrawler. But here's the plot twist: what if mastering AI was less about decoding complex algorithms and more about channeling your inner Padawan?You see, there's a disturbance in the Force. Marketers everywhere are scrambling to keep up, worried they'll be left behind in a cloud of Tatooine dust if they don't immediately integrate every shiny new AI tool into their arsenal. This mad dash often leads to frustration, confusion, and sometimes even fear of the very technology meant to help us. But what if there was a better way? A way that's not only effective but, dare I say it, more fun than bullseyeing womp rats in your T-16?Buckle up, because we're about to make the jump to hyperspace with our guest, Amy Walters. Amy isn't just any AI expert – she's the Jedi Master of making complex tech accessible and the creative force behind Bloom Creative. This multi-award-winning speaker and trainer has been leaving audiences more star-struck than a Stormtrooper at a Rebel base, with her ability to turn AI from a daunting Death Star into a friendly R2-D2.Amy's innovative "fun first" approach to AI has been making waves across the galaxy, from major brand headquarters to packed conference halls. She's not just changing the game; she's rewriting the Jedi texts when it comes to AI adoption in marketing.Today, we're going to discover how Amy's playful approach to AI can transform your marketing from a local cantina band to a chart-topping hit across the universe. So, set your coordinates for success – because Amy Walters is about to show us how a little play can lead to some serious pay in the world of AI marketing!The AI Hat Podcast host Mike Allton asked Amy Walters about:✨ Playful Experimentation: Fun AI projects build confidence and skills.✨ Transferable Skills: Personal AI use naturally extends to professional applications.✨ Creativity Unleashed: Approaching AI with curiosity leads to marketing innovations.Learn more about Amy Walters
Connect with Amy Walters on LinkedIn
Follow Bloomify on LinkedIn
Follow Bloomify on Instagram
Resources & Brands mentioned in this episode
Bloomify
Pi
Canva
Adobe
Agorapulse
Tamsen Webster
Don Miller
Goblin Tools
AI Marketing Primer: A Comprehensive Guide for Marketers
Explore past episodes of The AI Hat Podcast
SHOW TRANSCRIPT & NOTES: https://theaihat.com/play-before-pay-why-having-fun-with-ai-leads-to-marketing-success/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices