AI for Business, Marketing & Sales: The AI Hat Podcast

Mark Schaefer, a globally-acclaimed keynote speaker and author of 10 best-selling marketing books, joins the conversation to explore the intersection of AI and human connection in marketing. He argues that authentic, imperfect content resonates more with audiences than AI-generated perfection. As AI technologies advance, he highlights the importance of maintaining genuine human touch and creativity in marketing. Schaefer also discusses the evolving nature of personal branding and the role of storytelling in building emotional connections.

Join event strategist Warwick Davies, known as 'The Event Mechanic', as he shares insights on how AI can revolutionize the event industry. He discusses strategies for leveraging AI to enhance personalization and optimize marketing efforts. Warwick emphasizes the importance of adapting to new technologies to stay competitive and how AI can alleviate repetitive tasks while maintaining essential human connections. Discover practical approaches to harnessing AI for data-driven decisions that can transform attendee experiences and boost engagement.

In this engaging discussion, Park Howell, the Emmy-winning storyteller, unveils the groundbreaking StoryCycle Genie™, an AI tool revolutionizing branding by quickly crafting compelling narratives. He highlights how this innovation helps businesses escape tedious traditional processes and rapidly refine their brand strategies. The conversation covers the transformative power of AI in enhancing brand storytelling and audience engagement, discussing how tailored narratives can improve marketing effectiveness and drive brand growth.

Are your creative teams drowning in endless feedback loops, version control nightmares, and bottlenecks that seem to multiply by the day? You're not alone. Marketing teams everywhere are struggling with the growing demands of content creation, with 76% reporting they need to create more content than ever before, but with the same or fewer resources. The traditional design tools and processes we've relied on just aren't cutting it anymore.But what if there was a way to transform your creative operations from a constant source of stress into a streamlined, efficient powerhouse? That's exactly what we're diving into today with someone who's been revolutionizing how marketing teams work.I'm thrilled to introduce Satej Sirur, the co-founder and CEO of Rocketium, and a veteran innovator who's spent over two decades building groundbreaking software products. As an early team member at both Microsoft and AWS, Satej has been at the forefront of technological transformation. Now, he's leading the charge in revolutionizing creative operations for marketing teams worldwide. His platform is helping major brands overcome creative bottlenecks and scale their content production in ways that seemed impossible just a few years ago.The AI Hat Podcast host Mike Allton asked Satej Sirur about:✨ Beyond Tool Integration - CreativeOps is about orchestrating entire creative workflows, not just connecting tools.✨ AI as Process Catalyst - AI transforms creative operations by eliminating repetitive tasks and enabling scale.✨ Human-AI Collaboration - Successful CreativeOps implementation enhances rather than replaces human creativity.Learn more about Satej SirurConnect with Satej Sirur on LinkedIn Resources & Brands mentioned in this episode Rocketium Agorapulse, #1 ranked Social Media Management Solution AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/beyond-design-tools-an-evolution-in-ai-creative-operations/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Remember your first email marketing campaign? Or maybe you're old enough to remember when "digital marketing" meant updating your GeoCities website? Well, just like those marketers who dismissed email as a fad in the '90s, there are those today who are missing the signs of AI's transformative power in marketing.Every day, I talk to marketers who are either paralyzed by AI's complexity or, worse, dismissing it as just another overhyped trend. They're making the same mistake marketers made with social media in 2008, mobile in 2010, and video marketing in 2015. The cost of waiting to adapt isn't just falling behind – it's becoming irrelevant.The challenge isn't just learning AI – it's understanding how we got here and where we're headed. Without this context, marketers risk making costly mistakes, investing in the wrong tools, or missing critical opportunities that could define their careers.That's why I'm thrilled to welcome Katie King to the show today. Katie is the author of "AI Strategy for Sales and Marketing" and has been at the forefront of digital transformation for over two decades. She's worked with global brands including Virgin, Samsung, and PwC, helping them navigate the evolution from basic automation to today's AI-powered marketing landscape. As a visiting lecturer at several universities and CEO of AI in Business, Katie brings both historical perspective and practical insights to help us understand where marketing technology has been – and more importantly, where it's going.The AI Hat Podcast host Mike Allton asked Katie King about:✨ History Repeats Itself: AI adoption follows familiar patterns seen in previous marketing technology revolutions.✨ Evolution Not Revolution: Understanding AI's gradual integration helps marketers adapt more effectively.✨ Future-Proof Foundation: Historical context provides the framework for making better AI implementation decisions.Learn more about Katie KingConnect with Katie King on LinkedIn Resources & Brands mentioned in this episode AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience AI in Business The Future of Lean: AI’s Impact on Business Staffing Models with Chris Daigle Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou World Economic Forum’s Future of Jobs Report AI and Copyright: What Marketers Need to Know with Mitch Jackson Play Before Pay: Why Having Fun with AI Leads to Marketing Success with Amy Walters Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek AI Work Buddy as an AI Assistant AI Marketing Primer: A Comprehensive Guide for Marketers AI Training for Businesses Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/your-marketing-career-needs-this-ai-history-lesson/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dive into the transformative world of AI and its impact on business. Discover practical applications designed for leaders eager to enhance efficiency and productivity. Learn how to identify AI opportunities tailored to your industry and implement human-centered solutions. Gain insights from experienced guests on navigating the evolving AI landscape. This engaging discussion emphasizes the importance of staying informed and balancing innovation with ethical considerations.

What if I told you that the business you're running today could operate with just 20% of your current staff? It sounds impossible, right? Maybe even a little scary. But here's the thing - businesses across the globe are discovering that with the right AI implementation, they can not only maintain their operations but actually improve them with dramatically smaller teams.The traditional business model has always been simple: want to grow? Hire more people. Need more output? Add more staff. But this approach is becoming outdated, expensive, and increasingly unnecessary. The challenge isn't just about cutting costs - it's about reimagining how a modern business can operate in the age of AI.Today, I'm thrilled to welcome Chris Daigle, CEO of ChiefAIOfficer.com and a pioneer in AI business transformation. Chris isn't just theorizing about the future of lean business operations - he's living it. As a Certified Chief AI Officer and expert in AI strategy, he's helping businesses revolutionize their operations through strategic AI implementation. His expertise is backed by impressive credentials, including certifications from Columbia Business School and LinkedIn's Generative AI for Business Leaders program, and he's become a trusted voice in helping businesses navigate the AI revolution.The AI Hat Podcast host Mike Allton asked Chris Daigle about:✨ Strategic AI Integration: Identifying and implementing AI solutions that truly reduce operational overhead.✨ Human-AI Balance: Understanding which roles to automate and which to keep human-operated.✨ Lean Scaling: Using AI to grow business capacity without proportionally growing headcount.Learn more about Chris DaigleConnect with Chris Daigle on LinkedIn Resources & Brands mentioned in this episode ChiefAIOfficer.com Mark Moss Opus Clip Submagic HeyGen Descript VAPI 11ElevenLabs AI Marketing Primer: A Comprehensive Guide for Marketers AI Training for Business Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-future-of-lean-ais-impact-on-business-staffing-models/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ladies, have you ever felt like the tech world was designed without you in mind? You're not alone. While artificial intelligence is revolutionizing the way we do business, there's a concerning trend: women entrepreneurs are significantly less likely to adopt AI tools than their male counterparts. But here's the thing - when women do embrace AI, they're not just succeeding; they're revolutionizing how these tools are used in marketing and business.The hesitation is real. From feeling like they’re cheating to concerns about losing the human touch in their businesses, many women entrepreneurs are sitting on the sidelines of the AI revolution. But what if I told you that by not embracing AI, you're actually making your work harder and missing out on opportunities to scale your business while maintaining authenticity?That's why I'm thrilled to introduce today's guest, Kinsey Soderberg. As the founder of Feel Good Social and Authentic AI, Kinsey has become a leading voice in helping entrepreneurs leverage AI without sacrificing their authentic brand voice. Through her signature programs like AI Reels Club and Brand Blueprint for ChatGPT, she's helping business owners save up to 15 hours a week while maintaining that crucial human connection. Her human-first approach to AI has transformed the way entrepreneurs, particularly women, view and use artificial intelligence in their businesses.The AI Hat Podcast host Mike Allton asked Kinsey Soderberg about:✨ Start Small, Think Big: Breaking down AI adoption into manageable steps while keeping the bigger picture in mind.✨ Authenticity Meets Automation: Using AI to enhance, not replace, your unique brand voice and personal touch.✨ Community Over Competition: Building a supportive network of women entrepreneurs using AI to revolutionize marketing.Learn more about Kinsey Soderberg Connect with Kinsey Soderberg on LinkedIn Connect with Kinsey Soderberg on Instagram Resources & Brands mentioned in this episode Authentic AI Authentic AI for Entrepreneurs Podcast Feel Good Social Dr. Nici Sweaney Descript Brand Blueprint for ChatGPT AI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection with Tamra Moroski Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton AI Marketing Primer: A Comprehensive Guide for Marketers AI Training for Businesses Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/she-means-business-how-women-are-revolutionizing-ai-in-marketing/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever looked at your content creation process and thought, 'There has to be a better way'? Maybe you're drowning in content requests, struggling to maintain consistency across channels, or simply feeling overwhelmed by the constant demand for fresh, engaging content. If this sounds familiar, you're not alone.These were exactly the challenges facing our guest today. The pressure to create more high-quality content while maintaining compliance standards in the healthcare tech industry seemed like an impossible balance to strike. The traditional approach wasn't just time-consuming – it was becoming unsustainable.But what if I told you there was a way to not just meet these demands, but exceed them? A way to scale your content operations while actually improving quality and consistency?Today, we're joined by Brianna Miller, Director of Marketing at Protenus, the leading Healthcare Compliance Analytics platform. SHe’s also a longtime friend and colleague of mine here in St. Louis. Brianna is going to share how she transformed her team's content operations using AI, specifically through the implementation of Jasper AI. As an accomplished digital marketing leader and frequent contributor to MarTech, Brianna brings a wealth of practical experience in both the healthcare technology sector and cutting-edge marketing strategies.The AI Hat Podcast host Mike Allton asked Brianna Miller about:✨ STRATEGIC IMPLEMENTATION: Understanding the step-by-step process of successfully introducing AI into a regulated industry.✨ MEASURABLE RESULTS: Real metrics and improvements achieved through AI implementation in content creation.✨ TEAM ADOPTION: Practical insights on getting buy-in and managing change within marketing teams.Learn more about Brianna MillerConnect with Brianna Miller on LinkedIn Resources & Brands mentioned in this episode Protenus University of Missouri St. Louis Jasper AI Jasper Certification Program Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheene Jaura The AI Librarian: How RAG Can Revolutionize Your Business AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing BeingYourBrand.com AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/discover-how-one-healthcare-tech-leader-transformed-their-marketing-with-ai/Start your AI journey with the AI Marketing Primer.Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here.AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters.Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Joya Scarlata, a marketing leader and AI strategist at InterraIT, shares her insights on how AI is revolutionizing the daily routines of marketers. She discusses the seamless integration of AI into both professional and personal life, enhancing productivity and decision-making. The conversation highlights the importance of blending AI's efficiency with human creativity, especially in content creation. Joya also addresses the ethical challenges and the need for responsible AI use, ultimately advocating for a positive shift in perception towards technology in marketing.