Ray Edwards Show

You don't have enough money, and I'm going to show you how to get it from the most unlikely place-your own brain! That's right, there is money inside your brain. The trick is knowing how to get it out of there. There are two "games" you have to master if you want your brain to start producing money for you. Those two games are: 1. The "inner game" of money-getting 2. The "outer game" of money-getting This may sound ridiculously obvious, but it is very important to master both of these games if you want to put an end to your cashflow quandary. Let's tackle them one at a time. The "Inner Game" of Money-Getting The "inner game" refers to your core beliefs, attitudes, and emotions about the subject of money. This can go deeper than you think. Specifically, you want to examine: Your beliefs about money and it's nature Your beliefs about your own worthiness "Incantations" you may use to reinforce your beliefs Emotions tied to money This "inner game", when taken as a whole, serves as a kind of "thermostat" for your economic condition at any given time. We each have a "money setpoint". It operates just like a thermostat. Go over the setpoint, and you will subconsciously adjust your income back to the setpoint. Dip below the setpoint, and you will begin to subconsciously do things that will bring your income back up to that level. The question you need to ponder: can I consciously readjust just my setpoint? The "Outer Game" of Money-Getting Once you have your "inner game" in order, and you're no longer driving with one foot on the gas and one foot on the brakes, you can begin to pay attention to the "outer game". This refers to the external actions you must take to bring more money to your life. The getting of money is a skill, and like any skill it can be acquired, improved, and refined. Most people spend about zero time doing any of these things. There are so many ways to get money that the biggest problem in teaching you how to do it is choosing just one. Information Marketing As a Money-Getting Method Selling information, as I have proposed elsewhere, is absolutely the best business you can be in. It requires little to no capital expenditure to start a business selling information, there is little or no overhead, no employees required, and very little risk. Let's run with this idea. The process, grossly simplified, for taking an idea (something inside your brain), externalizing it, and turning it into money, is something like this: Identify a "market" (a specific group of people, similar in nature, who share a common set of needs, wants, and problems). Identify a "pain point" shared by a large number of those people. Match the "pain point" with information, talent, or skill that you already possess or can easily acquire. Having acquired the information that relieves the pain your market is experiencing, turn that information into a salable form: audio, video, book, e-book, etc. Create a website (using WordPress) that magnetically draws people to its front doorstep, compels them to surrender their contact information for free resources, and then markets to them on a sequential basis until they buy your information. Spread the word about your fancy new website using search engine optimization, social media marketing, and yes -gasp! – even paid advertising. Test relentlessly, improve ruthlessly, repeat endlessly. It really is that simple. Yes, there are details that perhaps you're unfamiliar with. Allowing yourself to get stuck in such questions as, "How do I identify the market? How do I do WordPress? What are social media marketing methods?" etc. is a dead-end and an excuse to avoid doing the actual work. All that stuff is merely details. It can be figured out. It has been figured out by lesser people than you. Refuse to get mired in details. True entrepreneurs don't get stuck in that place. People who like to pretend they are entrepreneurs do. If the previous statement upsets you, don't feel condemned or convicted by it. Merely change your behavior to match the outcome you really want. The 30 Day Brain Money Challenge I invite you to accept a challenge. The challenge is simple: in the next 30 days, starting today, do what is necessary to take an idea from your brain and turn it into money. The challenge is no more complicated than that. It is simple. Of course, simple does not mean synonymous with "easy". But what if you did set your intention to get money out of your brain in the next 30 days? If you are already in the information marketing business, and you are already making a profit, what if you challenged your brain to produce more money than it ever has before? What might be the outcome of excepting such a challenge? Spiritual Foundations Be careful what you focus on – and especially avoid fear, anger, and confusion. "…for God gave us a spirit not of fear but of power and love and self-control." 2 Timothy 1:7 Special Announcements I am very excited to be attending Jeff Walker's Product Launch Formula Live event in Scottsdale, Arizona at the end of this month. The event will likely be sold out by the time this podcast is published. If you are attending, please make sure and contact me so we can connect at the event. I would really love to meet you there, and spend some time getting to know you. I will also be speaking in Denver, Colorado, next month at the next JV Alert Live. I am very pleased to be sharing the stage with other great marketers including my friend Joel Comm and Rick Butts, Debbie Bermont, and others. This is a wonderful event at which to meet like-minded people, network, and find joint venture partners. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be. Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question: What is your action plan for getting money from your brain in the next 30 days? You can leave a comment below.  

Joint Ventures are a hot topic. There is a lot of talk in the Internet marketing community about how to "JV".  This past weekend, I was a featured speaker at JV Alert Live conference In San Diego.  Talking with so many people about their concept of what a "joint venture" really is led me to create this weeks podcast. In this episode we will discuss: what a joint venture is how to create joint ventures pitfalls to avoid. I also have a couple of great interviews that I gathered while I was at the conference. We will hear from our Lifestyle Business correspondent, Stu McLaren. Finally, for those who are a bit geeky, I will tell you about my new mobile podcasting rig. This Week's Tip For my recent trip to San Diego, I knew I wanted to do some recording for the podcast. But I wanted to keep the audio quality high level, without taking my regular studio gear. Therefore, I invested in a couple of microphones – specifically, the Audio-Technica ATR2100. These mics render superior sound, and they are very inexpensive. Listen to the podcast for a sound comparison, and see if you can tell the difference between my $400 microphone (the Heil PR40), and the $48 Audio-Technica ATR2100. I also took along a ZOOM digital recorder and a Behringer mixer. Spiritual Foundations Modern Christianity is indeed about signs and wonders… they see our signs, and it makes them wonder! Nobody knows what we're for only what we're against when we judge the wounded What if we put down our signs crossed over the lines and loved like You did Casting Crowns, "Jesus Friend of Sinners" Who are you to pass judgment on the servant of another? It is before his own master that he stands or falls. And he will be upheld, for the Lord is able to make him stand. Romans 14:4 Lifestyle Business Correspondent This week we have another segment from Stu McLaren Feature Story: How To Do Joint Ventures Why are Joint Ventures important? What is a Joint Venture? How to "do" Joint Ventures What to avoid "Networking is mostly about showing genuine interest in other people." Click To Tweet This Quote Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What has your experience been with "joint ventures"? Comment below, or call in at (509) 713-2679  

There is one business that is the very best business for almost anyone to start. And the time to start it is now. That's what this week's podcast is about. As you know, I write this blog and do these podcasts with the intention of helping people start, run, and grow an Internet-based business. I believe people who feel drawn to do such things are drawn by their Creator. That God placed things within you that cause you to want to be in business.  I don't feel this is any less spiritual than people who are "called" to go into ministry. This Week's Tip Put good stuff into your head. The best way I can think of to do that is listen to good, instructional, inspirational podcasts. Here is a list of the podcasts that I have on my "must listen to every episode" list: Michael Hyatt, This Is Your Life Cliff Ravenscraft, The Podcast Answer Man Erik J Fisher, Beyond The To Do List Dan Miller, 48 Days Robert Plank, The Robert Plank Show Derek Halpern, Social Triggers Insider Pat Flynn, Smart Passive Income Joseph Prince Podcast Bethel Church Sermon Of The Week Spiritual Foundations There is no division between "sacred and secular" for believers! Bondservants, obey in all things your masters according to the flesh, not with eyeservice, as men-pleasers, but in sincerity of heart, fearing God. And whatever you do, do it heartily, as to the Lord and not to men, knowing that from the Lord you will receive the reward of the inheritance; for you serve the Lord Christ. Colossians 3:22-24 (NKJV) Lifestyle Business Correspondent This week we introduce a new segment, featuring my good friend Stu McLaren Feature Story: The Very Best Business For Anyone To Start The best business for anyone to start, in my opinion, is the business of selling information. Here are 10 reasons why that is true: Low Startup Cost High Revenue Low Operating Cost No Inventory No Manufacturing Cost No Employees No Capital Risk No Receivables No Face to Face Selling Automation 5 Variations on Information Marketing Business Approaches Digital Products Digital + Physical Products Digital + Physical Products + Coaching Digital + Physical Products + Coaching + Live Events Digital + Physical Products + Coaching + Live Events  + Licensing "The very best business for anyone to start right now is the business of selling information." Click To Tweet This Quote Listener Questions Marshall Bone asks about "Joint Ventures". Stacey Fisher asks about "Strategic Partnerships" Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Are you in the Information Marketing Business? Why or why not? Comment below, or call in at (509) 713-2679  

A lot has been written and said about writing  copy that sells. Today's podcast goes beyond the basics and provides a framework that allows you to be predictably persuasive, whether you're writing sales copy, giving a speech, or writing a blog post. This Week's Tip One of the new podcasts I'm listening to is Beyond The To Do List with Erik J Fisher – it's a keeper! Spiritual Foundations If you want God to bless you financially, give Him something to work with! So he who had received five talents came and brought five other talents, saying, "Lord, you delivered to me five talents; look, I have gained five more talents besides them." His lord said to him, "Well done, good and faithful servant…" Matthew 25:20–21 Feature Story: How To Be Predictably Persuasive Persuasion is important to master if you think you might ever need to: Get a date Get a job Make a sale Win an argument Change someone's mind Land a new client Raise a child Raise money for a cause Buy something Sell something Or influence anyone in any way The key to being persuasive is really not in some magic phrases or tricky manipulation – but in principles that never fail to work. There are basic foundational ideas that will serve to make you more persuasive – with predictable results. Calibrate your expectations and clarify your outcome Know the person you're attempting to persuade. Demonstrate non-manipulative empathy. Know where they score on the Persuasion Awareness Scale Test (P.A.S.T.): Know, Care, Considering, Pain Appeal to the four learning styles: Why, What, How, What If Answer any and all questions that stand in the way of transformation. Create an environment that invites decision. "The easiest way to persuade someone is using what is already persuading them." Click To Tweet This Quote Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Do you have tips (or opinions) about ethical persuasion? Comment below, or call in at (509) 713-2679  

The key to having all the joy and fulfillment you want from your business and your life is: being clear on your core values. Paul Evans is clear, and in this episode he shares his philosophy on how to make more, give more, and live more. In that order. This Week's Tip ProCamera turns your iPhone into the camera you WANT it to be. Spiritual Foundations The way to get the free from stress is to work… but work at what? Let us therefore be zealous and exert ourselves and strive diligently to enter that rest [of God, to know and experience it for ourselves], that no one may fall or perish by the same kind of unbelief and disobedience .. Hebrews 4:11 (Amplified Bible) Feature Story: How To Make More, Give More, And Live More This week I bring you an amazing interview with Paul Evans. In this interview, you'll discover: How to "live your mission". Paul's unique philosophy of how to make more… so you can give more… and live more. The jaw-dropping story of how Paul's wife died in his arms…and the amazing nature of what happened next. How you can be at least three times as productive using Paul's startlingly simple system. The audio on Paul's voice is a little…unusual. Just get past that and listen to what he is saying. You'll be glad you did. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What philosophy do YOU live by? Comment below, or call in at (509) 713-2679  

You can take your business from idea to recurring income in a very short period of time (sometimes even mere days!) And if you plan it right, you can do the work once and get paid over and over, month after month. This episode outlines a plan for how to do just that – use the internet to create recurring income. This Week's Tip Wistia offers more control, better quality, and better analytics for your videos. Spiritual Foundations Think abundantly – God does! There is one who scatters, yet increases more; and there is one who withholds more than is right, but it leads to poverty. Proverbs 11:24 Feature Story: How To Build Recurring Internet Income The only thing better than creating income from the Internet, is creating income that shows up every month, like clockwork. This doesn't have to happen by chance; it can be engineered consciously. That's what this week's episode is all about. The key thing to remember is that most people make this more complicated than it needs to be. It's really quite simple, and can be boiled down to seven steps. Build a tribe. Find out what they (a) want and (b) need. Sell a product that sells itself. Sell a product people need (and want) every month. Use WordPress, Clickbank, and Wishlist to run your business. Promote your site. Repeat as needed. Listener Questions Robert Plank asks about how I make this podcast. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Do you already have recurring income? If not, what holds you back? Comment below, or call in at (509) 713-2679  

The way you think affects the way you act – and that affects everything in your life. Today I want to share with you five "mindsets" (ways of thinking) that murder your business. And yes, I'll tell you how to avoid these profit-killers.  This Week's Tips Build a membership site in five minutes and fewer clicks with Wishlist. Spiritual Foundations When God is your caretaker and protector, you won't lack for anything.  "The Lord is my shepherd, I shall not want." Psalm 23 Feature Story: Five Mindsets That Murder Your Business My problems come from outside. People are rational. Everyone needs my product. Success takes a long time. I'll do it tomorrow. Listener Questions Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Have you ever fallen for any of these "deadly mindsets"? Comment below, or call in at (509) 713-2679  

Sometimes all of our fancy business goals boil down to this: "I need more money." What do you do, when you need more money, immediately? That's what today's podcast is all about. This Week's Tips Check out Nancy Duarte's book Resonate on the iPad. It is amazing. Spiritual Foundations God will deliver you from all your troubles, but deliverance is not the best that he has in store for you.  "He shall deliver you in six troubles, yes, in seven no evil shall touch you." Job 5:19 Feature Story: How To Make More Money Immediately First, get outside your comfort zone. Become physically active. Make a list. Be willing to do whatever it takes. Listener Questions Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: Have you ever needed "more money immediately"? Comment below, or call in at (509) 713-2679  

We all have these things that crop up called "problems" – in today's podcast I share some "real life", and advice on how to pulverize your so-called problems and turn them into opportunities. This Week's Tips Booklover? You're gonna love goodreads the app! Spiritual Foundations When you have problems – be glad!  "My brethren, count it all joy when you fall into various trials, knowing that the testing of your faith produces patience. But let patience have its perfect work, that you may be perfect and complete, lacking nothing." James 1:2-4 Even science backs up Scripture… "Being thankful and positive has great effects on the brain & immune system! Remember, your attitude affects you, not just those around you!" Dr. Caroline Leaf Feature Story: How To Pulverize Your Problems Celebrate Ask yourself the "Problem-Solving Questions" (see below) Look for the upgrade Be proactive Let go Tony Robbins' Problem-Solving Questions What's GREAT about this? or What could be great about this? What's not perfect YET? (presupposing that it is going to be perfect) What am I WILLING TO DO to make it the way that I want it? What am I WILLING TO NO LONGER DO in order to make things the way that I want? How can I do what is necessary to get the job done and ENJOY the process? Listener Questions Keller Coleman asks how to persist in the tough times. Angela Wood wants to know how to write in someone else's voice. Todd Bray asks how to get clients to see reason! Antoine McCoy asks about an upcoming live event. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: How do you face problems? Comment below, or call in at (509) 713-2679  

Attending conferences can pay big dividends – in today's podcast I explain 7 reasons why you should attend conferences. This Week's Tips Use the  iMovie app on your iPad or iPhone to make killer marketing videos fast. http://youtu.be/SbJHKIN5e2w Spiritual Foundations When you have problems – be glad!  "My brethren, count it all joy when you fall into various trials, knowing that the testing of your faith produces patience. But let patience have its perfect work, that you may be perfect and complete, lacking nothing." James 1:2-4 Even science backs up Scripture… "Being thankful and positive has great effects on the brain & immune system! Remember, your attitude affects you, not just those around you!" Dr. Caroline Leaf Feature Story: 7 Reasons To Attend Conferences There's always something new to learn. Conferences are the best place to network. A new environment stimulates creativity. The "immersion factor". Being seen is important and useful. It's the fastest way to get new clients. Attending conferences can lead to speaking opportunities Those are just 7reasons – there are many more. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: How do you get value from attending conferences? Comment below, or call in at (509) 713-2679