Ray Edwards Show

Ray Edwards
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Aug 1, 2012 • 22min

#020: 5 Reasons You Should Blog [Podcast]

If you are a business owner, freelancer, consultant, solo professional, or have any desire to be a leader of any kind – you need to blog. This Week's Tips LastPass – the last password you'll ever need to remember. Spiritual Foundations If you're continually beating yourself up about your shortcomings, here's good news! "For if by the one man's offense death reigned through the one, much more those who receive abundance of grace and of the gift of righteousness will reign in life through the One, Jesus Christ." Romans 5:17 Feature Story: 5 Reasons You Should Blog It's good for business. It wasn't always this way. When I started blogging, it didn't take long for me to realize blogging was building my business, too. I get a steady flow of new business from people who say something like, "Well, I started reading your blog and finally decided I would call you." Self-expression. Once upon a time, I was a radio DJ. Highly-rated, successful, and loving it. Being on the radio was my own personal megaphone. It was my way of being heard. Now I get that same satisfaction from blogging. You can too. Now everyone's a DJ! Building a relationship with my readers. There's nothing like a blog (and a podcast) to build a relationship with your readers. My blog is the source of most of the conversations I have with my readers. Marketing. I know there are many who say you can't "monetize" a blog. Really? My own blog has brought me… well, let's call it "a substantial amount" of revenue. And I don't even use Adsense (as of this writing). And there are many examples of money-making blogs. Record Of My Thinking. Blogging is a way of distilling my thoughts and preserving them. Doing it publicly forces me to step up my game. Those are just 5 reasons – there are dozens more. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: How about you? Do you blog – and if so, why? Comment below, or call in at (509) 713-2679  
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Jul 24, 2012 • 1h 2min

#019: 3 Fresh Productivity Hacks [Podcast]

On this week's episode I share 3 fresh new productivity hacks, plus I answer a bunch of listener questions. This Week's Tips This plugin, called RSS Footer, makes it easy to add a line of content to the beginning or the end of all the articles in your feeds, for instance to display a link back. Thanks to Pat Flynn for this tip. Win free stuff by commenting! Congrats to Larry Fischer and Robert Miller who both have already won. Feature Story: 3 Fresh Productivity Hacks Here are 3 fresh productivity hacks I am experimenting with. Listen to the podcast audio for a complete discussion – the list below won't make sense without the audio! Free Day Targets Budget 168 Exclusion Bias "The single best time management tool is the word 'no'." -Rick Warren Listener Questions From the Listener Line: Bill Murray asks about how to create response-generating titles and subtitles. From the Listener Line: Bret Ridgway asks about the future of product launches. From the Listener Line: Robert M Schwarztrauber asks about how to find the audience for your website or product. From the Listener Line: Dr. Eric Hall asks about promotion and SEO. From the Listener Line: James Stewart contends I'm wrong about men being "the bride of Christ". Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What are YOUR favorite productivity hacks? Comment below, or call in at (509) 713-2679  
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Jul 17, 2012 • 1h 3min

#018: God Created You To Prosper [Podcast]

On this week's episode I yield to your requests for an all-spiritual episode, tackling the question: has God created you to prosper? This Week's Tips For the easiest and fastest way to run your own business, and have a digital dashboard, watch this webinar replay. To leverage your time through outsourcing without going broke, get The Hands Free Formula by Jimmy D Brown. Win free stuff by commenting! Feature Story: God Created You To Prosper Does God want you to be rich? Or is money the root of all evil? Should we beware the "prosperity gospel"? Should we fear preachers who teach "health & wealth"? 7 Biblical Truths That Prove God Wants Us To Prosper – And Why! Beloved, I pray that you may prosper in all things and be in health, just as your soul prospers. 3 John 1:2 You are a creator (Genesis 1:1, Genesis 1:27) Wealth is creation (Deuteronomy 8:18, Romans 4:17) The world is in darkness (Isaiah 60:1-5, Matthew 5:14-16) You are called to be a king (1 Peter 2:9, Revelation 1:5-6) To break bondage (Proverbs 22:7) "M&M Evangelism" (James 2:15-17) You are blessed to be a blessing (Genesis 12:2-3, Genesis 13:2, Galatians 3:16, Galatians 3:27-29) The nobility and service of the king/entrepreneur:The people will curse him who withholds grain, But blessing will be on the head of him who sells it. Proverbs 11:26 Listener Questions From email: "Ray, will you mentor me?" From email: "Ray, I have a great product. Will you write the copy and we can split the sales 50/50?" From the Listener Line: Fiona Middleton asks about getting traffic. Resources Mentioned Unmerited Favor by Joseph Prince Destined to Reign by Joseph Prince Compassionate Capitalism by Harold Eberle Thou Shall Prosper by Rabbi Daniel Lapin Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What do you think – does God want you to prosper? Comment below, or call in at (509) 713-2679  
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Jul 10, 2012 • 1h 4min

#017: The Perfect Business and How To Start It [Podcast]

On this week's episode I expose the secrets of the perfect business for most people to start, why its the perfect business, and the 5 Basic Steps to starting it. This Week's Tips For a fast ramp-up on the subject of copywriting, grab a copy of my book, Writing Riches. To leverage your time through outsourcing without going broke, get The Hands Free Formula by Jimmy D Brown. Win free stuff by commenting! Spiritual Foundations Don't be confused when people tell you "there's a purpose in everything." God can use anything – but not everything that happens on Earth is His will. That's why He told us to pray for His will be done on Earth, as it is in Heaven. Pray then like this: "Our Father in heaven, hallowed be your name. Your kingdom come, your will be done, on earth as it is in heaven." Matthew 6:9-10 Feature Story: The Perfect Business and How To Start It What is the perfect business? I answer this question definitively! The 5 Basic Steps Pick your niche. Solve a problem. Write your sales copy. Create your product. Market! Ray's Recommendations Have a board of directors Don't be a mercenary Transfer skills Choose an entity Keep separate accounts Be a doer Guard your heart Pray! Listener Questions From the blog: "Have you heard good or bad about Amazon's SES email client?  Seems less expensive for beginning users, and it uses Amazon's infrastructure." From email: : "Ray, how do I get you and your guru buddies to promote my products? It seems like there is a 'good old boys' club that won't let me in!" From the Listener Line: Stu McLaren asks about coming up with hooks. From the Listener Line:  Sylvia Runkle asks about marketing with Facebook From the Listener Line: Carol Farbe has a question about marketing books ( Resources Mentioned Book Yourself Solid by Michael Porte Permission Marketing by Seth Godin Tribes by Seth Godin Platform by Michael Hyatt Writing Riches by Ray Edwards Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What questions do you have about starting an info-marketing business? Comment below, or call in at (509) 713-2679  
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Jul 3, 2012 • 30min

#016: How To Squeeze More Profit From Any Business [Podcast]

On this week's episode I lay out exactly how to get more profits from any business. Sharpen your pencils, class! By the way… I do this show to help you build the business you dream of and live the life you deserve. I show people like you ideas on how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world! This Week's Tip For incredibly easy split-testing, I'm loving Visual Website Oprimizer! Feature Story: How To Squeeze More Profit From Any Business The only 3 ways to grow your business. The 3 Lighthouse Principles that produce profits. 5 Promises you should make & keep for your business. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What are some of your favorite profit-producing tips? Did I leave some out? Comment below, or call in at (509) 713-2679  
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Jun 26, 2012 • 48min

#015: 3 Stupid Lies That Keep You Broke [Podcast]

Are you living under the influence of one of these 3 stupid lies that keep you broke? Graham Cooke says, "When you believe a lie, you empower the liar." Stop doin' that! Today we'll talk about the truths that can set you free. By the way… I do this show to help you build the business you dream of and live the life you deserve. I show people like you ideas on how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world! This Week's Tip Let me once again recommend Stitcher for listening to Podcasts! Feature Story: 3 Stupid Lies That Keep You Broke The economy is the problem. You can't make it these days without credit cards and borrowing money. It costs too much and is too risky to start a business of your own. Lies, lies, lies! And when you listen to the podcast you'll know why they are lies and how to escape from them. Resources Mentioned Graham Cooke's website Kris Vallotton's website The Total Money Makeover and Entreleadership by Dave Ramsey The $100 Startup by Chris Guillebeau Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: How do you deal with these lies? Did I leave some out? Comment below, or call in at (509) 713-2679  
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Jun 19, 2012 • 33min

#014: How To Get Brilliant Ideas [Podcast]

In today's episode… Ever wish you could get brilliant business ideas on demand? You can, and I'll show you 5 habits that make ideas happen. By the way… I do this show to help you build the business you dream of and live the life you deserve. I show people like you ideas on how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world! This Week's Tip For distraction-free writing I use ByWord. Feature Story: How To Get Brilliant Ideas Ever feel like you need a brilliant idea – or ideas –  for your business, and tried to just "squeeze one out"? That's usually not the recipe for having brilliant ideas. What if there was a way to come up with brilliant ideas on demand? Here are 5 habits you can cultivate that should help you generate more brilliant ideas than you know what to do with. While these habits don't instantly yield brilliant ideas like an "idea slot machine", they are like cultivating fertile soil in which your brilliant ideas can take root and grow.  If you are simply reading this post, please note that you'll have to listen to the podcast to get the full explanation. Get plenty of sleep. Drink 64 ounces of water everyday. Exercise 30 minutes every day. Read a lot. Write a lot. Listener Questions Richard Bell has a word of thanks. John Klein wants help promoting a seminar. Robert asks about having one site versus many sites. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: How do you get your best ideas? Comment below, or call in at (509) 713-2679  
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Jun 12, 2012 • 36min

#013: Gas Station Sales Lesson [Podcast]

I do this show to help you build the business you dream of and live the life you deserve. I show people like you how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world! In today's episode… I learned a lot from a sales pitch I got at a gas station. I'll tell you the story, and the valuable lesson (which will help you!) This Week's Tip Check out Goodreads a social network for book lovers. Feature Story: Gas Station Sales Lesson Here we are, in a time when a lot of people are being washed out of all kinds of businesses, online and offline. The excuse given is usually: "the economy". I've addressed the use of those two words as excuse elsewhere. You see, the very qualities exemplified by a couple of gas station pitch-men are the same qualities that could save a lot of businesses from going under. Listen to the story – and learn! Listener Questions John Klein asks about how to test multiple landing page designs. Ohad wants examples of B2B copy for technical businesses. Ricky Breslin has comments on, and questions about, the book Secrets of Dynamic Communication by Ken Davis. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: How do you "hustle" in your business? Comment below, or call in at (509) 713-2679  
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Jun 5, 2012 • 38min

#012: 3 Powerful Tricks For More Persuasive Writing [Podcast]

I do this show to help you build the business you dream of and live the life you deserve. I show people like you how to start and grow an online business you'll love for less than $100. The economy doesn't dictate your fate, the politicians won't save your bacon, it's up to entrepreneurs like you and me! Start a business… save the world! In today's episode… Persuasive prose produces profits. Writing persuasive copy gets your emails opened and read, your ideas shared and promoted, your blog posts ranked in Google, and your products and services sold. Today's episode gives your 3 "tricks" to make your writing more persuasive. This Week's Tip Check out Stitcher for finding, listening to, and sharing your favorite podcasts and online radio shows. Feature Story: 3 Powerful Tricks For More Persuasive Writing Writing persuasive copy is simple – but not always easy. The most persuasive techniques usually are the ones that are simplest. Here are three simple tricks the top copywriters know will help them sell more (of whatever they're selling)… Know your prospects. This means doing your homework, and knowing the audience you're writing to (and selling to) inside out. You must know, at the very least their FFA's (fears, frustrations, and aspirations). If you know those three things, you have some powerful mojo at your disposal. Speak the language of your audience. If you are writing to golfers, for instance, you absolutely must not call the instruments of play anything other than clubs. Referring to "ball striking sticks" will earn your copy a quick trip to the trashcan. I know the example is ridiculous, but I see copywriters making mistakes equally as ridiculous all the time. Know your product. Again, a seemingly obvious point, yet one of the most frequently violated principles of writing persuasive copy. The more you know about your product, the more persuasively you will be able to communicate about it. Newbie copywriters would do well to study the greats, particularly Eugene Schwartz, who often read a book four (or more) times, and had 100 pages of notes written in his own hand, when he finally sat down to write the copy that would sell the book. As I said, simple. Not necessarily easy. Listener Questions Avery has a question about why her affiliate site got "slapped" by Google. Dave has nice things to say. Dr Kevin wants to know why his site generates warnings for some users. Announcements I will be speaking at JV Alert in Washington, DC later this week (June 8-10). Register (and save $402!) by clicking here. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What "tricks" do you use to increase the persuasion power of your writing? Comment below, or call in at (509) 713-2679  
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May 29, 2012 • 52min

#011: How To Get Paid More (Whatever You Do) [Podcast]

  The Ray Edwards Show is a weekly podcast where we help anyone start or grow your online business… and still have a life! Are you tired of peddling products for pennies? Haggling with rate-chiselers who want to chip away all your profits? Today's episode is all about how to get paid double, triple, or even ten times what you get currently. This Week's Tip(s) A faster, simpler Google Search app for iPhone. Spiritual Foundations Stop making the same mistakes repeatedly. As a dog returns to its vomit, so fools repeat their folly. Proverbs 26:11 Feature Story: How To Get Paid More (Whatever You Do) Value Dollarization Communicating your value Removing obstacles Asking A segment on not getting it perfect, just getting it started (with props to Mike Litman). Free Webinar Training Session On this free LIVE webinar training event, you'll learn: The secrets of how Ray gets paid TEN TIMES the fees of most copywriters and consultants (and how you can use the same tactics to multiply YOUR income). How to multiply your income while simultaneously working less. This works no matter what you do – it works for consultants, speakers, trainers, therapists, coaches, authors, info-marketers (and even dog trainers or pawn brokers!) The sure-fire blueprint to Premium Client Attraction (PCA) and how you can start using it right away. Ray's proprietary methods of Writing For Strategic Influence, and how it transforms your marketing (even if you hate writing and failed English!). Click here to register for the webinar. Listener Questions On today's episode, I answered the following listener questions. Robert on getting paid more. Benson on how to get Webinar signups and email optins from one form. Sylvia on planning a live event. Announcements I will be speaking at JV Alert in Washington, DC (June 8-10). Register (and save $402!) by clicking here. If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy "request line" at (509) 713-2679 Question for you: What has your experience been raising your prices? Comment below, or call in at (509) 713-2679  

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