Ray Edwards Show

Ray Edwards
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Nov 14, 2012 • 40min

#035: How To Get More Done By Working Less [Podcast]

Do you ever feel like a hamster on a wheel? As if you have to keep running to keep your business afloat, and have no option ever stop? If you'd like to start living a different kind of life… a life where you work less, and actually accomplish more, then today's podcast is for you. Tip Of The Week This week's tip is for an iPad app called Notability. This is my favorite new app. It's about so much more than just taking notes. This app does allow you to take notes, but it also gives you the power to share your ideas using Dropbox and other convenient online services. You can combine notes, sketches, and even photos, and it is even a great way to make quick presentations. Plus, I now feel that I can (sometimes) leave my Moleskine behind, because I have Notability on my iPad. Check it out. Spiritual Foundations The secret to having peace and eliminating stress is not simply working hard to eliminate negative thoughts. You have to replace them with something else.: “Finally, brethren, whatever things are true, whatever things are noble, whatever things are just, whatever things are pure, whatever things are lovely, whatever things are of good report, if there is any virtue and if there is anything praiseworthy—meditate on these things.” Philippians 4:8 Be encouraged that God has provided a way for you to live in peace and to be worry free, even in the midst of terrible circumstances. Think on it! How To Get More Done By Working Less It is entirely possible for almost anyone to get more accomplished in less hours. In fact, I can almost guarantee it. Here are five ways to get more done by working less: 1. Have a hard stop. 2. Stop working Fridays. 3. Work in defined blocks of time. 4. Check email only once per day. 5. Write out a “not to do list”. The Lifestyle Business Stu McLaren returns as our “lifestyle business correspondent”. Special Announcements I will be making an appearance onstage at James Malinchak's “Big Money Speaker Bootcamp” December 6-9 in LA. I'm super-excited about this event! I don't know if you saw ABC's hit TV show, “Secret Millionaire”…  James was featured on the show. At the Boot Camp, he shares his strategies and tips on how to become a Big Money Speaker. Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Question: What tips can you share about how to get more done by working less? You can leave a comment below.
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Nov 7, 2012 • 1h 1min

#034: Stop Waiting To Be Picked [Podcast]

I became aware of Jeff Goins through my friends Michael Hyatt and Stu McLaren. Jeff Goins has come “out of nowhere”, and over the last 18 months has taken the blogging world by storm. His blog readership has grown at an incredibly fast pace, and he landed a book deal with a major publisher. How did he do it? That's what we discuss in this week's interview on the podcast. And here's a clue: one of Jeff's favorite sayings is, “Stop waiting to be picked. Pick yourself.” It gets better:  Stu McLaren returns to the podcast this week, sharing with us  on the art of  “lifestyle business”. Want to know a surefire way to grow your business like crazy? You want to hear this segment. Tip Of The Week and Spiritual Foundations This week's tip is a book recommendation, and I have to be right upfront about this: the book was written by my son, Sean Edwards. And it is awesome. Of course, I would say that. But it's a very good book nonetheless. The book is called The End Of Days, and it explains what the Bible actually says about the so-called “last days”. Surprise: what the Bible says is not what you find in the popular “Left Behind” novels and movies. Many Christians seem to think that believers are supposed to “hunker down” and wait for Jesus to come snatch them out of “the world”, which is going to “hell in a handbasket”. This kind of thinking leads Christians to become disengaged from the rest of the world. That's not what Jesus had in mind at all, and this book explains why the “left behind” view of the “end times” is not scriptural. John 3:16 is perhaps the best-known scripture in history. Interestingly, the next verse, John 3:17, is hardly ever quoted along with verse 16. Here's what  the entire passage says: For God so loved the world that He gave His only begotten Son, that whoever believes in Him should not perish but have everlasting life. 17 For God did not send His Son into the world to condemn the world, but that the world through Him might be saved. (emphasis added) John 3:16-17 What if our job as Christians is not to judge the world, but rather to make it better? I recommend you buy this book and read it right away. Interview With Jeff Goins This is an interview filled with insights from writer Jeff Goins. I think you'll find it inspirational, informative, and educational. And you should buy Jeff's book, Wrecked – it's a book worth reading, in a sea of books that aren't. The Lifestyle Business Stu McLaren returns as our “lifestyle business correspondent”. He got a fancy new mic, so he sounds like a million bucks. Special Announcements I will be speaking in Denver, Colorado, November 9-11 at the next JV Alert Live. I'll be sharing the stage with  great marketers including my friends Joel Comm, Rick Butts, Debbie Bermont, and others. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be. Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy “request line” at (509) 713-2679 Question: In what ways will you stop waiting, and just “pick yourself”? You can leave a comment below.  
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Nov 1, 2012 • 28min

#033: Overcome What Holds You Back [Podcast]

I just got back from speaking at Jeff Walker‘s Product Launch Formula LIVE! event in Phoenix. It was an amazing event, and I learned something While I was there that I must share with you. It's the secret enemy that is stealing your success right out from under you. This is the reason you keep trying and failing. The reason you keep missing the mark with your projects.And I'm going to show you a useful way of clearing the path ahead of you once and for all. Tip Of The Week One of the hardest parts of writing good, persuasive copy is knowing how to start. It's called “writing the lead”. And most copywriting experts agree, 80% of the pulling power of any campaign or promotion is contained in the lead. So getting that right is crucial. I just read a great little book that I enthusiastically recommend on this subject, called Great Leads: The Six Easiest Ways to Start Any Sales Message Spiritual Foundations There is a right way to be persuasive. Patient persuasion can break down the strongest resistance and can even convince rulers. Proverbs 25:15 Here's What's Holding You Back Want to know the secret force that's holding you back? Take a good long look in the mirror. I was sitting in the audience at Jeff Walker's event this past weekend, when my good friend Don Crowther gave a presentation. Part of his talk was about what blocks us from success. And he said the most astounding thing… “There is no one but you keeping you from becoming who you want to be.”-Don Crowther And then Don shared an exercise that I found very helpful. I don't think he really had a name for it, but I'm going to call it the “Seven Day Challenge”. I walk you through the exercise in the podcast (so you'll need to listen to the audio). Special Announcements I will be speaking in Denver, Colorado, November 9-11 at the next JV Alert Live. I'll be sharing the stage with  great marketers including my friends Joel Comm, Rick Butts, Debbie Bermont, and others. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be. Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy “request line” at (509) 713-2679 Question: What is your 7 Day Challenge? You can leave a comment below.  
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Oct 24, 2012 • 42min

#032: 21 Reasons People Buy From You [Podcast]

Copywriting can be tricky. As a copywriter, you work hard to follow the proven formulas and structures. You probably do a great job with that. It's not that tough. And yet, sometimes, we can do everything right and the copy still falls flat. Yes, it is even happens to me. It happens all copywriters. Regardless of what they tell you. More on this later in the podcast! Tip Of The Week I was about this close to buying a brand-new MacBook Pro only a week and a half ago.  But then, I decided to try something else instead. No-not a PC!Instead of buying a new computer, I bought extra RAM, and a solid-state drive to replace my computer's original  hard drive.  The results were interesting, and I explain what happened in the podcast episode (so Yep, You have to listen to the audio to get the full story!) I bought my RAM from crucial.com This is the solid-state drive I recommend; everyone seems to agree it's the best. Spiritual Foundations God has engineered so that the best (and really the only) way to accumulate great wealth is being willing to give it away. One gives freely, yet grows all the richer; another withholds what he should give, and only suffers want.  Whoever brings blessing will be enriched, and one who waters will himself be watered. Proverbs 11:24-25 The 21 Reasons People Buy From You Even though people by based on emotion, it is also correct to say they have reasons for buying. The reasons themselves are based in emotion. An understanding of the driving reasons people buy a particular product or service can be key in writing copy that has the desired result (sales.) It is crucial that you understand the reasons why people buy from you-and specify, clarify, amplify, those reasons in your copy. Need Competition Sex Meaning Mission Greed Comfort Experience Pain Fear Significance Connection Love Contribution Control Conformity Loneliness Anger Prevention Addiction Power I am not suggesting you purposefully use these reasons as a way to manipulate your customers and prospects. I am, however, asserting that understanding the motivations that already exist is key to your sales process Special Announcements I am JAZZED to be attending Jeff Walker's Product Launch Formula Live event in Scottsdale, Arizona this weekend. The event is sold out. If you are attending, please make sure and contact me so we can connect at while we're there. I will be speaking in Denver, Colorado, next month at the next JV Alert Live. I'll be sharing the stage with  great marketers including my friends Joel Comm, Rick Butts, Debbie Bermont, and others. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be. Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy “request line” at (509) 713-2679 Question: What are the reasons your customers buy from you? You can leave a comment below.  
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Oct 18, 2012 • 38min

#031: For Better Copywriting, P.A.S.T.O.R. [Podcast]

If your copywriting is not selling enough, maybe it's because you have failed to P.A.S.T.O.R. And I'm not talking about preaching… Copywriting: The Key To Wealth Generation If you can write effective sales copy, you can literally write your own paycheck. There really should be no such thing as a “broke copywriter”. By definition, good copywriters can create money out of thin air. So why does copy so often fail? Copywriting Fails When You Ignore Universal Principles There are universal psychological triggers that help you sell more effectively.  Certainly, there are universal principles to writing persuasive sales copy. After all, as John E. Kennedy taught us, copywriting is mere “salesmanship in print” You can hardly “swing a cat” without hitting a copywriter who has a “formula” for writing copy. Most of these formulas are actually quite good. The one I'm going to share with you today, though, is intentionally based on these universal principles. To Sell More, P.A.S.T.O.R. Your Customers Most people associate the term “pastor” with the preacher at church. While this is certainly true in most cases, the original meaning of the word “pastor” was actually “to shepherd”. And what does the shepherd do? He or she cares for, feeds, and protects the flock. Now, before we go any further, I should address the habit that some marketers have of referring to their customers as their “herd”. It seems to paint an unflattering picture. This kind of imagery is not what I am invoking here. The actual role of a shepherd is a loving, caring, and protective one. In fact, Jesus, who called himself the “Good Shepherd”, actually laid down his life for his flock. I am certainly not suggesting any religious overtones for your copy: what I am suggesting is that you adopt the same loving, caring, and protective role as you write copy for your prospects and customers. And, as you might've guessed, P.A.S.T.O.R. is also an acronym for pieces of your copy. Here is the explanation: “P” is for PROBLEM “A” is for AMPLIFY “S” is for STORY and SOLUTION “T” is for TRANSFORMATION and TESTIMONY “O” is for OFFER “R” is for RESPONSE If you apply the mindset of being a shepherd to your readers, and you follow the sequence of the P.A.S.T.O.R formula, my prediction is you will experience more sales, more profits, and more happy customers… more often. Spiritual Foundations When we pray, something always happens. The key is to look for what's happening. Be anxious for nothing, but in everything by prayer and supplication, with thanksgiving, let your requests be made known to God. Philippians 4:6 Special Announcements I am very excited to be attending Jeff Walker's Product Launch Formula Live event in Scottsdale, Arizona next week. The event is sold out. If you are attending, please make sure and contact me so we can connect at while we're there. I will be speaking in Denver, Colorado, next month at the next JV Alert Live. I am very pleased to be sharing the stage with other great marketers including my friend Joel Comm and Rick Butts, Debbie Bermont, and others. This is a wonderful event at which to meet like-minded people, network, and find joint venture partners. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be. Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy “request line” at (509) 713-2679 Question: How will you apply the PASTOR formula this week? You can leave a comment below.  
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Oct 11, 2012 • 37min

#030: How To Get Money From Your Brain [Podcast]

You don't have enough money, and I'm going to show you how to get it from the most unlikely place-your own brain! That's right, there is money inside your brain. The trick is knowing how to get it out of there. There are two “games” you have to master if you want your brain to start producing money for you. Those two games are: 1. The “inner game” of money-getting 2. The “outer game” of money-getting This may sound ridiculously obvious, but it is very important to master both of these games if you want to put an end to your cashflow quandary. Let's tackle them one at a time. The “Inner Game” of Money-Getting The “inner game” refers to your core beliefs, attitudes, and emotions about the subject of money. This can go deeper than you think. Specifically, you want to examine: Your beliefs about money and it's nature Your beliefs about your own worthiness “Incantations” you may use to reinforce your beliefs Emotions tied to money This “inner game”, when taken as a whole, serves as a kind of “thermostat” for your economic condition at any given time. We each have a “money setpoint”. It operates just like a thermostat. Go over the setpoint, and you will subconsciously adjust your income back to the setpoint. Dip below the setpoint, and you will begin to subconsciously do things that will bring your income back up to that level. The question you need to ponder: can I consciously readjust just my setpoint? The “Outer Game” of Money-Getting Once you have your “inner game” in order, and you're no longer driving with one foot on the gas and one foot on the brakes, you can begin to pay attention to the “outer game”. This refers to the external actions you must take to bring more money to your life. The getting of money is a skill, and like any skill it can be acquired, improved, and refined. Most people spend about zero time doing any of these things. There are so many ways to get money that the biggest problem in teaching you how to do it is choosing just one. Information Marketing As a Money-Getting Method Selling information, as I have proposed elsewhere, is absolutely the best business you can be in. It requires little to no capital expenditure to start a business selling information, there is little or no overhead, no employees required, and very little risk. Let's run with this idea. The process, grossly simplified, for taking an idea (something inside your brain), externalizing it, and turning it into money, is something like this: Identify a “market” (a specific group of people, similar in nature, who share a common set of needs, wants, and problems). Identify a “pain point” shared by a large number of those people. Match the “pain point” with information, talent, or skill that you already possess or can easily acquire. Having acquired the information that relieves the pain your market is experiencing, turn that information into a salable form: audio, video, book, e-book, etc. Create a website (using WordPress) that magnetically draws people to its front doorstep, compels them to surrender their contact information for free resources, and then markets to them on a sequential basis until they buy your information. Spread the word about your fancy new website using search engine optimization, social media marketing, and yes -gasp! – even paid advertising. Test relentlessly, improve ruthlessly, repeat endlessly. It really is that simple. Yes, there are details that perhaps you're unfamiliar with. Allowing yourself to get stuck in such questions as, “How do I identify the market? How do I do WordPress? What are social media marketing methods?” etc. is a dead-end and an excuse to avoid doing the actual work. All that stuff is merely details. It can be figured out. It has been figured out by lesser people than you. Refuse to get mired in details. True entrepreneurs don't get stuck in that place. People who like to pretend they are entrepreneurs do. If the previous statement upsets you, don't feel condemned or convicted by it. Merely change your behavior to match the outcome you really want. The 30 Day Brain Money Challenge I invite you to accept a challenge. The challenge is simple: in the next 30 days, starting today, do what is necessary to take an idea from your brain and turn it into money. The challenge is no more complicated than that. It is simple. Of course, simple does not mean synonymous with “easy”. But what if you did set your intention to get money out of your brain in the next 30 days? If you are already in the information marketing business, and you are already making a profit, what if you challenged your brain to produce more money than it ever has before? What might be the outcome of excepting such a challenge? Spiritual Foundations Be careful what you focus on – and especially avoid fear, anger, and confusion. “…for God gave us a spirit not of fear but of power and love and self-control.” 2 Timothy 1:7 Special Announcements I am very excited to be attending Jeff Walker's Product Launch Formula Live event in Scottsdale, Arizona at the end of this month. The event will likely be sold out by the time this podcast is published. If you are attending, please make sure and contact me so we can connect at the event. I would really love to meet you there, and spend some time getting to know you. I will also be speaking in Denver, Colorado, next month at the next JV Alert Live. I am very pleased to be sharing the stage with other great marketers including my friend Joel Comm and Rick Butts, Debbie Bermont, and others. This is a wonderful event at which to meet like-minded people, network, and find joint venture partners. You can register for the event using this link, and I would love to connect with you in Denver. If you do register using my link, please let me know. I am thinking about having a special get together just for people I have invited to the event. I would like to get a sense of how many people that may be. Would you like to have me speak at your event? Click here to visit my speaking page and get details on my availability. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please send me an email. And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy “request line” at (509) 713-2679 Question: What is your action plan for getting money from your brain in the next 30 days? You can leave a comment below.  
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Oct 4, 2012 • 43min

#029: Joint Ventures: How To Do Them [Podcast]

Joint Ventures are a hot topic. There is a lot of talk in the Internet marketing community about how to “JV”.  This past weekend, I was a featured speaker at JV Alert Live conference In San Diego.  Talking with so many people about their concept of what a “joint venture” really is led me to create this weeks podcast. In this episode we will discuss: what a joint venture is how to create joint ventures pitfalls to avoid. I also have a couple of great interviews that I gathered while I was at the conference. We will hear from our Lifestyle Business correspondent, Stu McLaren. Finally, for those who are a bit geeky, I will tell you about my new mobile podcasting rig. This Week's Tip For my recent trip to San Diego, I knew I wanted to do some recording for the podcast. But I wanted to keep the audio quality high level, without taking my regular studio gear. Therefore, I invested in a couple of microphones – specifically, the Audio-Technica ATR2100. These mics render superior sound, and they are very inexpensive. Listen to the podcast for a sound comparison, and see if you can tell the difference between my $400 microphone (the Heil PR40), and the $48 Audio-Technica ATR2100. I also took along a ZOOM digital recorder and a Behringer mixer. Spiritual Foundations Modern Christianity is indeed about signs and wonders… they see our signs, and it makes them wonder! Nobody knows what we're for only what we're against when we judge the wounded What if we put down our signs crossed over the lines and loved like You did Casting Crowns, “Jesus Friend of Sinners” Who are you to pass judgment on the servant of another? It is before his own master that he stands or falls. And he will be upheld, for the Lord is able to make him stand. Romans 14:4 Lifestyle Business Correspondent This week we have another segment from Stu McLaren Feature Story: How To Do Joint Ventures Why are Joint Ventures important? What is a Joint Venture? How to “do” Joint Ventures What to avoid ”Networking is mostly about showing genuine interest in other people.” Click To Tweet This Quote Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy “request line” at (509) 713-2679 Question for you: What has your experience been with “joint ventures”? Comment below, or call in at (509) 713-2679  
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Sep 26, 2012 • 49min

#028: The Very Best Business To Start – NOW [Podcast]

There is one business that is the very best business for almost anyone to start. And the time to start it is now. That's what this week's podcast is about. As you know, I write this blog and do these podcasts with the intention of helping people start, run, and grow an Internet-based business. I believe people who feel drawn to do such things are drawn by their Creator. That God placed things within you that cause you to want to be in business.  I don't feel this is any less spiritual than people who are “called” to go into ministry. This Week's Tip Put good stuff into your head. The best way I can think of to do that is listen to good, instructional, inspirational podcasts. Here is a list of the podcasts that I have on my “must listen to every episode” list: Michael Hyatt, This Is Your Life Cliff Ravenscraft, The Podcast Answer Man Erik J Fisher, Beyond The To Do List Dan Miller, 48 Days Robert Plank, The Robert Plank Show Derek Halpern, Social Triggers Insider Pat Flynn, Smart Passive Income Joseph Prince Podcast Bethel Church Sermon Of The Week Spiritual Foundations There is no division between “sacred and secular” for believers! Bondservants, obey in all things your masters according to the flesh, not with eyeservice, as men-pleasers, but in sincerity of heart, fearing God. And whatever you do, do it heartily, as to the Lord and not to men, knowing that from the Lord you will receive the reward of the inheritance; for you serve the Lord Christ. Colossians 3:22-24 (NKJV) Lifestyle Business Correspondent This week we introduce a new segment, featuring my good friend Stu McLaren Feature Story: The Very Best Business For Anyone To Start The best business for anyone to start, in my opinion, is the business of selling information. Here are 10 reasons why that is true: Low Startup Cost High Revenue Low Operating Cost No Inventory No Manufacturing Cost No Employees No Capital Risk No Receivables No Face to Face Selling Automation 5 Variations on Information Marketing Business Approaches Digital Products Digital + Physical Products Digital + Physical Products + Coaching Digital + Physical Products + Coaching + Live Events Digital + Physical Products + Coaching + Live Events  + Licensing ”The very best business for anyone to start right now is the business of selling information.” Click To Tweet This Quote Listener Questions Marshall Bone asks about “Joint Ventures”. Stacey Fisher asks about “Strategic Partnerships” Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy “request line” at (509) 713-2679 Question for you: Are you in the Information Marketing Business? Why or why not? Comment below, or call in at (509) 713-2679  
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Sep 19, 2012 • 37min

#027: How To Be Predictably Persuasive [Podcast]

A lot has been written and said about writing  copy that sells. Today's podcast goes beyond the basics and provides a framework that allows you to be predictably persuasive, whether you're writing sales copy, giving a speech, or writing a blog post. This Week's Tip One of the new podcasts I'm listening to is Beyond The To Do List with Erik J Fisher – it's a keeper! Spiritual Foundations If you want God to bless you financially, give Him something to work with! So he who had received five talents came and brought five other talents, saying, “Lord, you delivered to me five talents; look, I have gained five more talents besides them.” His lord said to him, “Well done, good and faithful servant…” Matthew 25:20–21 Feature Story: How To Be Predictably Persuasive Persuasion is important to master if you think you might ever need to: Get a date Get a job Make a sale Win an argument Change someone's mind Land a new client Raise a child Raise money for a cause Buy something Sell something Or influence anyone in any way The key to being persuasive is really not in some magic phrases or tricky manipulation – but in principles that never fail to work. There are basic foundational ideas that will serve to make you more persuasive – with predictable results. Calibrate your expectations and clarify your outcome Know the person you're attempting to persuade. Demonstrate non-manipulative empathy. Know where they score on the Persuasion Awareness Scale Test (P.A.S.T.): Know, Care, Considering, Pain Appeal to the four learning styles: Why, What, How, What If Answer any and all questions that stand in the way of transformation. Create an environment that invites decision. ”The easiest way to persuade someone is using what is already persuading them.” Click To Tweet This Quote Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook SUBSCRIPTION LINKS If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. You can find the podcast on Stitcher by clicking the logo: Call in your questions or comments to our new, fancy “request line” at (509) 713-2679 Question for you: Do you have tips (or opinions) about ethical persuasion? Comment below, or call in at (509) 713-2679  
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Sep 12, 2012 • 49min

#026: How To Make More, Give More, And Live More [Podcast]

The key to having all the joy and fulfillment you want from your business and your life is: being clear on your core values. Paul Evans is clear, and in this episode he shares his philosophy on how to make more, give more, and live more. In that order. This Week's Tip ProCamera turns your iPhone into the camera you WANT it to be. Spiritual Foundations The way to get the free from stress is to work… but work at what? Let us therefore be zealous and exert ourselves and strive diligently to enter that rest [of God, to know and experience it for ourselves], that no one may fall or perish by the same kind of unbelief and disobedience .. Hebrews 4:11 (Amplified Bible) Feature Story: How To Make More, Give More, And Live More This week I bring you an amazing interview with Paul Evans. In this interview, you'll discover: How to “live your mission”. Paul's unique philosophy of how to make more… so you can give more… and live more. The jaw-dropping story of how Paul's wife died in his arms…and the amazing nature of what happened next. How you can be at least three times as productive using Paul's startlingly simple system. The audio on Paul's voice is a little…unusual. Just get past that and listen to what he is saying. You'll be glad you did. Announcements Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Follow Ray on Twitter and friend Ray on Facebook   SUBSCRIPTION LINKS You can find the podcast on Stitcher by clicking the logo: If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Call in your questions or comments to our new, fancy “request line” at (509) 713-2679 Question for you: What philosophy do YOU live by? Comment below, or call in at (509) 713-2679  

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