How to Win podcast with Peep Laja

Key PointsHow Colin and Customer.io broke into their category (01:22)My thoughts on product-based differentiation (03:03)What game Customer.io is trying to win (04:34)How Colin is trying to differentiate Customer.io (05:47)Colin's thoughts on building and running a distributed company (09:06)My view on new ways of management (10:53)How Colin thinks about moats (12:40)Colin's take on the big players in his category (16:12)How Customer.io attracts tech-savvy buyers (20:30)My thoughts on competing through innovation (21:22)My advice on building a personal brand (25:35)Wrap up (28:27)Mentioned:TeslaLucidDriftIntercomMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Key points:Why Ross originally decided to lean into content marketing (2:07)My thoughts on developing a strong brand (3:50)How Siege chooses high quality clients (7:21)How Siege attracts the best people to work for them (8:17)My take on the war for talent (9:14)How Siege's marketing strategy has evolved (15:13)My thoughts on how to become a top name in your industry (16:38)Why people want to follow people, not brands (20:45)How Ross thinks about creating moats (25:00)Why my view on "hiring for talent, training for skill" has changed (29:29)What strategies Siege are doubling down on (30:30)Wrap up (32:35)Mentioned:Content and Conversations PodcastSeth GodinDave GerhardtMy Links:TwitterLinkedInWebsiteWynterSpeero

Key Points:My thoughts on the agency business model (2:14)How Profitwell's original mission evolved (3:32)One of the best pieces of advice Patrick can give (4:17)My take on keeping your brand focussed (5:38)Key bets Profitwell made that didn't work out (6:49)The highest ROI campaigns Profitwell have run (8:58)My take on using standard playbooks (10:37)Patrick on the fine art of throwing shade at competitors (11:48)How Profitwell educates potential customers (12:40)My thoughts on having strong opinions (15:19)How Patrick thinks about building moats (18:20)The big bets Profitwell is making for the future (23:35)Wrap up (24:55)Mentioned:Pricing Page TeardownBoxed OutConvertKitMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Key points:How Intellimize thinks about competing (1:56)Two key ways Guy thinks about differentiation (4:45)My thoughts on "job to be done" boxes (5:10)The third way Intellimize thinks about differentiation (9:07)How Intellimize's competitive strategy has evolved (10:51)What I think is the most power moat a business can have (14:45)How Guy thinks about building moats (15:52)My view on the power of having a narrow focus (18:20)What competitiveness really means (22:24)How often Guy thinks about the competition (24:00)My take on the best way to deal with competitors (25:30)Wrap up (31:34)Mentioned:Hot JarHubspotBernadette JiwaTeslaProfitwellMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Listen and learn:The problem Unbounce was originally trying solve (1:14)My take on the risks of competing on features (3:30)How their industry became a race to the bottom (5:30)Why you should aim to be unique, instead of being the best (6:42)How Unbounce thinks about the competition (11:10)My thoughts on taking a differentiated position in the market (15:18)What category Unbounce are trying to create (20:54)My take on the power of category creation (21:14)What Unbounce are betting their entire business model on (24:47)Unbounce's secret sauce (31:17)Wrap up (33:44)Mentioned:UnbounceAnimalzMichael PorterChristopher LochheadMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Listen and learn:How Chris knew Refine Labs was going to win as an agency (1:45)How I built CXL using inbound marketing (2:50)My thoughts on creating strategic narratives (5:00)How Chris used LinkedIn to land Refine Labs' first clients (7:24)What I mean by being "the best" (10:12)Why Chris focusses on brand, rather than being transactional (13:50)My take on building personal brands (14:20)Refine Labs' vision for the future (17:25)How agencies can differentiate (18:15)Refine Labs' plan to take on industry giants (20:47)How Chris thinks about building moats (24:05)Wrap up (24:20)Mentioned:Refine LabsState of Demand Gen PodcastMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Listen and learn:Animalz's two biggest pain points (2:02)How the Animalz team found a vision for the future (3:10)The biggest strategic bet that Animalz placed (3:56)One of the hardest things to do in business (4:48)How Animalz elevated the perception of their brand (5:48)My thoughts on the power of market penetration (6:05)What I call "The Kim Kardashian Strategy" (8:50)What Devin's mentor taught her about using leverage (10:42)How doing the unscalable helped Animalz scale (12:54)My thoughts on doubling-down on your key differentiators (13:21)Animalz's strategy for the next 3-5 years (15:37)Mentioned:Animalz's BlogHubspot's BlogMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Listen and learn:The best advice Nathan Barry has received in business (1:44)How ConvertKit differentiates from the competition (3:54)The specific marketing campaigns that helped ConvertKit go from $2000 to $100 000 MRR in a single year (5:27)How feedback from a high-profile customer helped ConvertKit position themselves in the market (08:26)My take on playing the features game (09:40)A killer feature on ConvertKit that I think is f***king brilliant (13:36)How ConvertKit uses storytelling in their marketing campaigns (14:20)Why ConvertKit is committed to radical transparency as a business (15:27)How Nathan thinks about creating moats (17:04)The single biggest bet ConvertKit is making to reach $100 million ARR (18:22)Mentioned:Pat Flynn / Smart Passive IncomeKatie Wells / Wellness MamaConvertKit's BaremetricsTim GrahlSquarespaceTeachableNerdyDataBuiltWithMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

How to Win is launching Monday 12th July.Hear how successful B2B SaaS companies and agencies compete - and win - in highly saturated categories.