

The Shit No One Tells You About Writing
Bianca Marais, Carly Watters and CeCe Lyra
This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.
Episodes
Mentioned books

Oct 9, 2025 • 1h 12min
Insights from Marjan Kamali and Kirsten Miller
Today’s author interview episode features two interviews! The first is with Kirsten Miller, author of The Women of Wild Hill, and the second is with Marjan Kamali, the NYT bestselling author of The Lion Women of Tehran. First up, Bianca chats with Kirsten as they delve into how fury can fuel your writing, ensuring that you keep going when staring down the blank page becomes tough. They discuss the evolution of a novel, and how its structure changes as the author begins to understand their story better, as well as how prologues can serve as powerful tools to set the tone and context for the story. Kirsten shares insights on the intricate development of her characters, all while exploring the complexities of familial relationships and self-identity. Then, CeCe interviews Marjan about her writing journey, the evolution of her novels, and the importance of patience and inner freedom in the creative process. Marjan shares insights on the role of social media, the significance of building a supportive team, and her unique writing techniques, including her approach to point of view and character development. The discussion also touches on cultural beliefs, the concept of success, and Marjan's future projects, providing aspiring authors with valuable advice and inspiration.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comIt’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-up.htmlSign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a StoryOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Oct 6, 2025 • 46min
Shooting the Shit About External Publicity, Publishing in the age of Kickstarter, and the alleged gambling problem
Carly and CeCe dive into the chaotic world of publishing, highlighting when to hire a publicist and what it truly means to succeed as an agent. They explore the million-dollar Kickstarter success of authors Ali Hazelwood and Adriana Herrera, and discuss Lauren Martin's aspiring piece on women's empowerment. The hosts also debate the gambling nature of publishing, unpacking risks and unpredictability that shape careers—even in a creative field. Plus, they share insightful newsletter content on character building and writing advice.

Oct 2, 2025 • 38min
Untangling Complex Queries: Writing with Clarity Across Timelines
In this episode of Books with Hooks, Carly and CeCe break down a speculative query that juggles multiple timelines and POVs. They explore the craft challenges of pitching complex narratives, from maintaining clarity to grounding readers in emotional depth. The discussion digs into how to use (or avoid) prologues, strategies for balancing ambition with accessibility, and why organization on the page—and in your query—is key to drawing agents in. With detailed feedback on both the query and opening pages, this episode offers practical insights to strengthen your own submissions.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Sep 29, 2025 • 1h 6min
September Bonus Episode
It’s bonus episode time! We’re thrilled to welcome back Emilie Sommer for her popular comps segment. But first, Bianca sits down with bestselling author Hank Phillippi Ryan to talk about her latest thriller, ‘All This Could Be Yours’. They dive into the realities of book tours, the challenges writers face in the spotlight, and the layered psychology behind her characters. Hank also shares the inspiration driving her story, her creative process, and how she balances vulnerability with the high stakes of storytelling—all while staying deeply connected to her readers.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comIt’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-up.htmlSign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a StoryOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Sep 25, 2025 • 32min
Plausibility: Serendipity and Kismet vs. Coincidence
Bestselling author Bianca Marais sits down with New York Times bestselling author of multiple novels, Marissa Stapley (writing as Julia McKay) to unwrap the magic behind her latest novel, ‘Christmas at the Ranch.’ From swoony romance and second chances to the inspiration that fueled the story, Marissa pulls back the curtain on her writing process. They dive into everything from the real-life threads woven into her characters, to the challenges of switching genres, to why physicality and authenticity matter so much in romance. Expect insights on miscommunication (that classic romance trope), the power of secondary characters, and what it really takes to craft a story that keeps readers turning the pages. If you love behind-the-scenes looks at how compelling love stories are built, this conversation is for you.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comIt’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-up.htmlSign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a StoryOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Sep 22, 2025 • 29min
Shooting the Shit Live From New York!
Fresh off the People of Publishing Conference in NYC, Carly and CeCe spill all the tea! From why newsletters are hotter than ever, to the high-stakes drama of book auctions, to the buzz around the creator economy—they’ve got stories, laughs, and insider tips you won’t want to miss. Networking, publishing, and plenty of laughs: this episode has it all.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comIt’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-up.htmlSign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a StoryOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

14 snips
Sep 18, 2025 • 46min
How to Find The Hook in Your Book
The hosts and Leslie dive into a YA dystopian query letter, discussing the essential elements that make a hook compelling. They debate the role of tension and stakes while emphasizing the importance of a strong Act One in storytelling. Feedback flows on character depth and the protagonist's drive in the plot. The focus sharpens on crafting an engaging opening, highlighting how the right starting point can enhance the story's impact. This lively discussion is a treasure trove for aspiring writers keen on refining their craft.

Sep 15, 2025 • 52min
Shooting The Shit: About book blurb culture, how to sell a book in a “tough category” and the Anthropic Settlement
In this episode of Shooting the Shit, Carly and CeCe tackle some of publishing’s messiest realities with their usual mix of honesty and humor. They dig into the alarming trend of agents offering representation with 24-hour decision windows—and why that’s predatory. The conversation then shifts to the world of blurbs: pre-written pitches, the hidden economy of “I’ll blurb yours if you blurb mine,” and whether blurbs actually help sell books. They also break down the Anthropic settlement, explaining what the $1.5 billion deal really means for authors, AI, and copyright. From there, it’s a hard look at what’s selling, what’s not, and why memoirs and essay collections remain so tough to place. With insights from top editors, they emphasize that it’s not just about having a story—it’s about telling it in a way that stands out. Writers, consider this your publishing reality check and pep talk.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comIt’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-up.htmlSign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a StoryRead additional insights on Alia Habib’s’ Substack:https://aliahabib.substack.com/p/tough-categories-five-top-book-editorsOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Sep 11, 2025 • 31min
Intentionality! Intentionality! Intentionality!
In this engaging conversation, Bianca interviews Danya Kukafka, the author of 'Notes on an Execution.' They discuss the inspiration behind the novel, the evolution of its story, and the intentionality behind character perspectives. Danya shares insights into her writing process, the unique narrative style of ‘Ansel’, and the importance of exploring the lives of victims. The discussion also touches on existential themes, structural frameworks, and Danya's dual role as an author and literary agent.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Sep 8, 2025 • 44min
Shooting the Shit: Why the industry publishes so many (too many!) books and how to spot a writerly phishing scam
In this episode of Shooting the Shit, Carly and CeCe kick things off with a little post–Labor Day catch-up before diving into the big stuff: staying sane while juggling work, life, and endless TBR piles. They tackle the rise of phishing scams targeting writers, breaking down the warning signs every author should know before signing with an agent.The conversation heats up with industry buzz—CEO shakeups, shifting sales trends, and what all this means for authors trying to stand out. Carly and CeCe pull back the curtain on book promotion, weighing in on the power of publicists, the pitfalls of a scattershot approach, and the strategies that actually move the needle.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Uncommon Goods: https://uncommongoods.com/tsnotyaw* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands


